private labels of foodword and its performance

8/3/2019 Private Labels of Foodword and Its Performance

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Project title:

Private Labels of Foodworld and their

performance

Submitted to the faculty of Retail Management

PGDM Batch 2010-12

Submitted To Submitted By

Prof. Anitha Dil Bahadur Yadav

Sem- III

Reg. No.6185


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Pr iva te labe ls o f Foodw or ld and the i r per formancea) Introduction

This research is based on primary & secondary data. We have collected data byinterviewing the customers visiting Foodworld and by asking the questions to the

store manager of the supermarket. This survey is focused on preference for private

labels of Foodworld in various product categories. It highlights the private labels

strategies of Indian retailers and brings out its implication on FMCG companies. It

also provides information on the steps FMCG companies can adopt to differentiate

their product offerings from private labels.

As we know that the trend of private labeling in India is growing rapidly due to

growth of organised retailers. Consumer attitudes and shopping behavior is

changing in India. Private labels constitute less than 5 per cent of the total Indian

retail market.

i) Objectives:Objective of this research is to find out the private labels of Foodworld and

their performance.

1. To identify the performance of in store brands.2. To determine the performance of sales persons in the store.3. To understand the availability of private labels in the store.4. To understand the customer perception about these brands.

ii)Scope1) - Changing consumer attitudes and shopping behavior in India with the

launch of private label FMCG brands

2) - Insightful analysis into consumer's attitudes, beliefs and motivationsbehind private label versus famous brand purchases


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3) - Focus areas for FMCG companies in terms of product development andpositioning to avoid competition from private labels

i) LimitationsThis study was done in Foodworld located in Vikrampuri area of Hyderabad for

educational purpose, may be there can be misrepresentation of data due to lack of

time. Study is based on the secondary data, views of the different analysts, articles

published in business journals & websites. So we cant expect same trend

everywhere for long run.

ii) RESEARCH METHODOLOGY

Type of researchDescriptive

Type of dataPrimary data

Data collection methodData is collected through structured questionnaire.

SamplingConvenient sampling

Sample size10

Data analysis techniqueQuantitative

Data analysis toolBar charts, pie charts.


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b)Company profile

History:-

Foodworld Supermarkets Ltd chain of stores in India now operates over 60

supermarket stores across Bangalore and Hyderabad and plans to expand its

footprint upto about 200 Foodworld stores in the country in different formats such

as hyper markets, super markets, express stores and concept sales by 2011.

Food world is a part of the Dairy Farm International (DFI) Group, a leading pan-

Asian retailer, with over 5300 outlets and employing over 80,000 people and has

total annual sales exceeding US$9 billion.

Products:-

1. Rice

FOODWORLD BASMATI RICE 1KG

Rs.60.00

FOODWORLD

DOSA RICE 1KG

Rs.29.00


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2. BOILED RICE

FOODWORLD IDLY RICE 1KG

Rs.30.00

FOODWORLD IDLY RICE 2KG

Rs.59.00

FOODWORLD

IDLY RICE

5KG

Rs.148.00

3. VEG FROZEN PRODUCTS

ALKABEER GREEN PEAS 500GMS

Rs.75.00ALKABEER GREEN PEAS 200GMS

Rs.32.00

4. Atta

FOODWORLD CHAKKI

FRESH ATTA 1KG

Rs.26.00

FOODWORLD CHAKKI

FRESH ATTA 5KG

Rs.125.00


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5. AVAL/PUFFED RICE

FOODWORLD AVALAKKI

THICK 1KG

Rs.33.00

FOODWORLD AVALAKKI

THICK 500GMS

Rs.17.00

FOODWORLD

AVALAKKI

THIN

200GMS

Rs.9.00

6. JAGGERY

FOODWORLD JAGGERY ROUND 1KG

Rs.53.00


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FOODWORLD

SUGAR 1KG

Rs.35.00

FOODWORLD

SUGAR 2KG

Rs.69.00

7. OTHER DALS

FOODWORLD FRIED

GRAM 500GMS

Rs.33.00

FOODWORLD

GREEN MOONG

WHOLE 1KG

Rs.92.00

FOODWORLD

RAJMA RED 500GMS

Rs.35.00

FOODWORLD BROWN CHANNA

SMALL 200GMS

Rs.12.00


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FOODWORLDBROWN

CHANNA SMALL

500GMS

Rs.28.00

FOODWORLD

CHANA BROWN

MEDIUM 500 GMS

Rs.26.00

FOODWORLD CHANA DAL 1 KG

Rs.52.00

FOODWORLD

CHANA DAL 500 GMS

Rs.27.00

FOODWORLD

CHANNA BROWN

MEDIUM 1KG

Rs.50.00

FOODWORLD FRIED GRAM 200GMS

Rs.14.00

FOODWORLD FRIED

GRAM WHOLE 500

GMS

FOODWORLD

GREEN MOONG

WHOLE 500GMS

FOODWORLD GREEN MOONG DAL

SPLIT 200GMS

Rs.25.00
http://foodworld.esmartshop.in/content/foodworld-fried-gram-200gmshttp://foodworld.esmartshop.in/content/foodworld-channa-brown-medium-1kghttp://foodworld.esmartshop.in/content/foodworld-chana-dal-500-gms


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Rs.37.00 Rs.47.00

FOODWORLD HORSE

GRAM 200GMS

Rs.8.00

FOODWORLD

HORSE GRAM

500GMS

Rs.15.00

FOODWORLD KABULI CHANNA

1KG

Rs.98.00

RLD URAD

WHOLE 1KG

Rs.89.00

FOODWORLD URAD SPLIT

200GMS

Rs.21.00

FOODWORLD

URAD DAL

SPLIT

500GMS

Rs.50.00

8. MAIDA

FOODWORLD MAIDA 1K


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9. FLOURS

ATTA INSTANT MIXES

MAIDA OTHER FLOURS RAVA/SOOJI

10. CEREALS

BARLEY/SAGO OTHER CEREALS WHEAT

11. EGGS

PACKED EGGS

12. DRY FRUITS

FOODWORLD

BADAM

100GMS

Rs.67.00

FOODWORLD

CASHEW NUT WHOLE

100GMS

Rs.85.00

FOODWORLD KISMIS

TYPE II 100GMS

Rs.34.00
http://foodworld.esmartshop.in/content/foodworld-kismis-type-ii-100gms


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FOODWORLD BADAM 250GMS

Rs.155.00

FOODWORLDCASHENUT

SPLIT 100GMS

Rs.77.00

FOODWORLD

CASHEW

250GMS

Rs.189.00

FOODWORLDCASHEW

NUT BROKEN 100GMS

Rs.70.00

FOODWORLD CASHEW

NUT WHOLE 200GMS

Rs.165.00

FOODWORLD

DATES DRY

100GMS

Rs.18.00

FOODWORLD

DRYFRUIT

COMBIPACK 3 IN 1

Rs.105.00

FOODWORLD FIG

100GMS

Rs.65.00


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13. SWEETENERS

JAGGERY SALT SUGAR

14. Foodworld BLACK SOCKS PACK OF 2S

Services

HOME DELIVERY GIFT COUPONS


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Locations, Store:-

60 stores as on date in Bangalore, Hyderabad. Plans for expansion in a big way aligning with our strategic objectives. Target to have 200 Foodworld stores across the country in different formats.

Foodworld Retail Outlets

BANGALORE HYDERABAD

PLACE NAME PHONE NO PLACE NAME PHONE NO

Puttenahalli 32466607 A.S.Rao Nagar 040-32530207

Gottigere 32466595 Nallkunta 040-32530205

Digital 32466411/290 Barkathpura 040-32530202

Wipro 32466529 P G Road 040-32530213

Infosys 32466428 West Marredpally 040-32530215

Mandya 08232-327320 Mehdipatnam I 040-32530204

Jay 3rd blk 32466443 Mehdipatnam II 040-32530212

Coxtown 32466569 Shanthi Nagar 040-32530206

Cunnigam road 32466369 Karkhana 040-32530217

B.T.M.Layout 32466338 Jubli Hills Road No: 36 040-32530209

Langford Town 32466494 Vikrampuri 040-32530214

B.club 32466813 Ameerpet 040-32530201

Chamarajpet 32466557 Nizampet 040-32530218

Mysore 8213264100 Kukatpally 040-32530203

Gandhi bazar 32466802 Begumpet 040-32530208

J.P.Nagar 32466458 I T P L 040-32530219

Banasanksri 32466324 Accenture 040-32530220

Jayanagar 7th Block 26534695/4 Mothinagar 040 - 40201731


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Bannergatta road 32466544

MG road 32466586

R.T.Nagar 32466521

Kormangala 7th 32466670

Malleswaram 32466496 / 32466516

Sanjay nagar 32466382

Sadashiv nagar 32466519

kormangal 1st blk 32466470

Kammanahalli 32466459

Yelhanka 28096134

Chandra layout 32466543

Vijay nagar 32466528

Rajaji nagar 32466507

R T Nagar 32466507

Rajaji Nagar 32466507

R.R.Nagar 32466510

Vidyaranyapura 32466524

Banaswadi 25450400

Vijay nagar New 32466402

RMZ 32466592

HP campus 32466575

Sarjapur Accenture 32448831

Accenture whitefield 32466795

Indira nagar 100ft 41159268

Cambridge layout 32466375


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FoodWorld SuperMarket Store

Foodworld Supermaket store is the existing format store with 3000-5000 sq ft size.

We would reinforce brand fundametntals, through back into store upgrade

program, improving the Fresh offers, re-focusing store operating standard and

innovative marketing program.


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Fig-2 Dil Bahadur Yadav in Foodworld supermarket, Vikrampuri


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Corporate Structure:-

India Foodworld Supermarket

Mr.Henry Neilson CEO

Mr.Venkatesh.P Chief Operation Officer

Mr.Ramakrishnan.N Chief Financial Office

Mr.Vachali HR Director

Mr.Venkata Subbaiah Head of Legal

Mr.Ajith Kumar Senior IT Director

Board of Directors

C.E.O - P.Venkatesh

Mr. P. Venkatesh joined Dairy Farm in September 2005 as the business Head for

Health & Glow. He has 15 years of rich experience behind him, after having

completed his MBA from the faculty of Management Studies, Delhi University. He

joined Titan as a Management trainee in 1992 and quickly rose to the position of

Regional Manager in 1998 after also having spent a two year stint in UAE. Before

joining us, he worked with M/s. Frito Lay as General Manager, M/s.Tulleeho Porta

as their COO and Marico Industries as their Business Development Manager for

the Kaya Skin Clinic brand of Beauty Stores.

C.O.O - Mr. Rex Nigel bird


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c)Industry profile:The Indian Retail sector has caught the worlds imagination in the last few years.

Topping the list of most attractive retail destination list for three years in a row, it

had retail giants like Wal-Mart, Carrefour and Tesco sizing up potential partners

entering.

Indias retail growth is largely driven by increasing disposable incomes, Favorable

demographics, changing lifestyles, growth of the middle class segment and a high

potential for penetration into urban and rural markets.

However, with the onset of the global financial crisis, Indian retailers have been

suffering from the effects of rapid credit squeeze, high operating costs and low

customer confidence.

What can we expect in the coming years?

Figure 1: Private label matrix Position of India vis--vis UK

Key expected trends in the Indian private label market: Mapping against the UK

The retail industry in India is still nascent, as compared to matured markets such as

the United Kingdom. The retail market in India is currently estimated to be close toUSD 200 billion. This is expected to grow at more than 40 per cent per annum


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during 2007-09. Unlike the United Kingdom, the Indian retail industry is highly

fragmented. Organised retail constitutes a meager 3 per cent (USD 6.4 billion) of

the retail market in India. Its share is estimated to reach 9 per cent, or USD 23

billion, by 2010. As indicated by these figures, organised retail would still be a

marginal component of the total market in the near future.

Figure 2: Private label maturity curve

Private labels or store brands have been found to trigger customer loyalty. The

basic objective behind introducing private labels is to offer quality products at

lower prices compared to the national brands.

India is considered one among the top five emerging retail destinations in Asia and

11th promising retail destination globally. This is largely due to the expansion

strategies adopted by business groups like the Future Group, the Tatas, the

Goenkas and the Rahejas. The ever increasing retail clutter has forced retailers to

differentiate themselvesintroducing private labels has been one such

differentiation strategy.


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Retailers basically go for imitating national brands in terms of quality and

packaging. Although there are instances where store brands are successfully

introduced, there are several challenges involved as far as introducing and

sustaining store brands are concerned. Worldwide experience shows that as

retailers become more powerful, they have increasingly focused on their own

brands at the expense of manufacturer brands. Another factor driving retailers

towards foraying into store brands is the current economic slowdown, globally.

Companies are also stepping up the introduction of private labels as margin on the

products can be as high as 30 per cent compared with 10 per cent on branded

products. The slowdown is also forcing consumer preference towards cheaper

products, a trend also known as down-trading, which in turn is also helping boost

sales of private labels.

Taking on the might of MNCs with its private brands, the Future Group, Indias top

retailer, is now poised to pit itself in a big way against the manufacturers like HUL,

Bombay Dyeing and Samsung in categories ranging from FMCG to apparels to

consumer durables. Some of the Groups top private labels include John Miller,

Indigo Nation, DJ&C in apparel, Tasty Treat, Care Mate, Fresh n Pure in FMCG

and Koryo and Sensei in consumer durables. Rival Reliance Retail is entering the

store brand segment in a major way. Interestingly, Reliance Retail derives around

80% business in the large format stores from private labels, particularly in the

garments business. While its private labels in the commodity foods segment are

Reliance Value and Reliance Select, it is launching, in a phased manner, private

labels in the nonfood FMCG category. It has launched floor cleaning products

under the Expelz label and Sudz washing powder recently.

Others like More of AV Birla Group and Westside of Tatas too are stepping up

their presence in this arena. However, retailers face slew of challenges. First and

foremost, there is a lack of supply chain sophistication among Indian retailers.

Most retailers still exchange information manually with suppliers. Indian retailers


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are yet to implement bar-coding techniques properly, let alone sophisticated

technologies such as radio frequency identification (RFID). There is also a lack of

integrated IT systems, coupled with low overall IT spending.

As is evident, Indian retailers have a long way to go before they can be compared

with international retailers such as Tesco and Wal-Mart, in terms of technology and

supply chain sophistication. Further, while it is widely acknowledged that the real'

potential in Indian retail lies in rural areas, the rural retail scenario continues to be

unorganized and highly fragmented. While FMCG manufacturers such as

Hindustan Unilever and ITC continue their efforts to solve the rural retail jigsaw'

through projects such as Shakthi and e-Choupal, major retailers have tended to stay

away from the rural scene.


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d)REVIEW OF LITERATUREUmbrella Brand

An umbrella brand is an overarching brand used across multiple related products.

Umbrella branding is also known as family branding. It contrasts with individual

product branding, in which each product in a portfolio is given a unique brand

name and identity.

There are often economies of scope associated with umbrella branding since

multiple products can be efficiently promoted with a single advertisement or

campaign. Umbrella branding facilitates new product introductions by providing a

familiar brand name, which can lead to trial purchase, product acceptance, or other

advantages.

Umbrella branding may impose on the brand owner a greater burden to maintain

consistent quality. If the quality of one product in the brand family is compromised,

it could impact on the reputation of all the others. For this reason umbrella

branding is generally limited to product lines that consist of products of similar

quality.

A good example is AMUL - Amul Butter, Amul Cheese, Amul Milk, Amul

Icecream, Amul Chocolates etc

Store brands are a line of products sold by a retailer under a single marketing

identity. They bear a similarity to the concept ofHouse brands, Private labelbrands (PLBs) in the United States, own brands in the UK, and home

brands in Australia and generic brands. But they are distinct in that a store brand

is managed solely by the retailer for sale in only a specific chain of store.

The retailer will design the manufacturing, packaging and marketing of the goods

in order to build on the relationship between the products and the store's customer

base. Store-brand goods are generally cheaper than national-brand goods because

the retailer can optimize the production to suit consumer demand and


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reduce advertising costs. Goods sold under a store brand are subject to the same

regulatory oversight as goods sold under a national brand.

Certain brands of products that are only available at a particular store, usually

a chain store, are called store brands. Store brand products are often available for a

discounted price, and are popular with those trying to keep their spending to a

minimum. In some stores, they can even make up 40 to 50 percent of the total

sales, and may be 15 to 50 percent cheaper than the national name brand products.

Store brands are usually similar in quality to the name brand products, although

some food products may be of a slightly lesser quality. Paper and personal products

usually perform just as well, if not better, than name brand items. The packaging

for store brand items is usually very close in resemblance to name brand

merchandise, with the same colors often used for both products. Stores will often

put their store brand on the shelves right next to the comparable name brand

product, encouraging shoppers to quickly and easily compare the prices and

ingredients of the two items.

Individual Branding:

Individual branding, also called individual product branding or multi

branding, is the marketing strategy of giving each product in a portfolio its own

unique brand name. This contrasts with family branding, corporate branding,

and umbrella branding in which the products in a product line are given a singleoverarching brand name. The advantage of individual branding is that each product

has an image and identity that is unique. This facilitates the positioning of each

product, by allowing a firm to position its brands differently.

Examples of individual product branding include Procter & Gamble, which

markets multiple brands such as Pampers, and Unilever, which markets individual

brands such as Dove.
http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Product_portfoliohttp://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Family_brandinghttp://en.wikipedia.org/wiki/Corporate_brandinghttp://en.wikipedia.org/wiki/Product_linehttp://en.wikipedia.org/wiki/Positioning_(marketing)http://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Pampershttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Dove_(brand)http://en.wikipedia.org/wiki/Dove_(brand)http://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Pampershttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Positioning_(marketing)http://en.wikipedia.org/wiki/Product_linehttp://en.wikipedia.org/wiki/Corporate_brandinghttp://en.wikipedia.org/wiki/Family_brandinghttp://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Product_portfoliohttp://en.wikipedia.org/wiki/Product_(business)


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e)ANALYSIS AND INTERPRETATION

Q1. In a month how many times you visit Foodworld?

a) Once 7%

b) Twice 23%

c) Thrice 8%

d) More than thrice 25%

e) As per requirement 37%

INTERPRETATION:

Out of 25 respondent, 37% people visit the store when they have some requirement and 25% are

visited more than thrice, 23% visited two times in month and 7% & 8% people visited one and

three times in a month respectively. Most of them regularly visit Foodworld.

Maximum number of people visited store frequently.

Once

7%

Twice

23%

Thrice

8%

More than thrice

25%

As per requirement

37%

Chart Title


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Q3. In store Brands and private labels availability in Foodworld is!

a) outstanding 3%

b) Excellent 28%

c) Good 44%

d) Average 22%

e) Bad 3%

INTERPRETATION:

Out of 25 respondents,over all 44% customer are satisfied by the availability of in store brandand products in Foodworld, 22% customer product availability is average rest said it is bad.

Some people think there is no good brands and products availability in Foodworld.

outstanding

3% Excellent28%

Good

44%

Average

22%

Bad

3%

Chart Title


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Q4. Discounts and offers served on private labels of Foodworld are!

a) outstanding 7%

b) Excellent 32%

c) Good 36%

d) Average 23%

e) Bad 2%

INTERPRETATION:

Out of 25 respondents,Discounts and offers served in isgood said by 36% customers, 32% feel

it is excellent and only 7% feel outstanding. But 25% customers are not satisfied by Discounts

and offers served in thebig bazaar.

Maximum Customers are satisfied by Discounts and offers served in theFoodworld.

0

5

10

15

20

25

30

35

40

outstanding Excellent Good Average Bad

7%

32%

36%

23%

2%

Series1


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Q5. Home delivery services of Foodworld are!

a) outstanding 7%

b) Excellent 19%

c) Good 38%

d) Average 28%

e) Bad 8%

INTERPRETATION:

Out of 25 respondents, Maximum number of respondent i.e. 64% is satisfied by Home delivery

services of Foodworld 36% is not satisfied.

Some customer never used this facility.

7%

19%

38%

28%

8%

Chart Title



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Q6. Location of Foodworld in your city is!

a) outstanding 29%

b) Excellent 32%

c) Good 22%

d) Average 13%

e) Bad 4%

INTERPRETATION:

Out of 25 respondents, 61% is highly satisfied with location of Foodworld in city, 22% is

satisfied and only 17% is not satisfied.

Location of Foodworld is outstanding. It is situated central business district (CBD).

29%

32%

22%

13%

4%

0

5

10

15

20

25

30

35


Series1


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Q7. Private labels display and signage in the store is!

a) outstanding 8%

b) Excellent 36%

c) Good 40%

d) Average 14%

e) Bad 2%

INTERPRETATION:

Product display and signage in the store is highly satisfactory according to 44% of the

respondent, satisfactory according 40% of the respondent rest 16% are not satisfied with it.

Customers are satisfied with Product display and signage in the store.

outstanding

8%

Excellent

36%Good

40%

Average

14%

Bad

2%

Chart Title


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Q8. In festive season the shopping experience in the store is!

a) outstanding 3%

b) Excellent 29%

c) Good 39%

d) Average 25%

e) Bad 4%

INTERPRETATION:

Out of 25 respondents, 39% people have good shopping experience in Foodworld, 25% has

average and 29% people has excellent. But 3% has outstanding shopping experience and 4% has

bad shopping experience.

Maximum numbers of people has a better experience of shopping in offer days.

Some customer do not enter in store due to heavy rush.

0

5

10

15

20

25

30

35

40


3%

29%

39%

25%

4%

Series1


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Q9. The quality of the in store Brands served by Foodworld is!

a) outstanding 3%

b) Excellent 19%

c) Good 47%

d) Average 26%

e) Bad 5%

INTERPRETATION:

21% of the respondents are highly satisfied with the quality of the products at Foodworld, rest

74% are said the quality of the products in Foodworld is average, only 5% said its not good.

Maximum number of people is not satisfied with quality of the product.

3%

19%

47%

26%

5%

outstanding

Excellent

Good

Average

Bad


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Q10. The Price differential between private label & Multinational Brand is!

a) outstanding 13%

b) Excellent 41%

c) Good 28%

d) Average 13%

e) Bad 5%

INTERPRETATION:

According to maximum number of respondent i.e. 82% feels that cleanliness and hygiene

maintained in the store is up to the mark rest 18% feel it is not up to the mark.

Cleanliness and hygiene maintained in the store is up to the mark.

Series10

10

20

30

40

50


13%

41%

28%

13%

5%

Series1


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Q11.Do you feel that Foodworld provide you value for money?

a) YES 85%

b) NO 15%

INTERPRETATION:

Out of 25 respondent, 85% of the respondents feel that Foodworld provide you value for money,

15% feel not.

YES

85%

NO15%

Chart Title


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f) FINDINGS & RECOMNDATIONFindings:

Store performing well in attracting the customers. Foodworld provides better shopping experience. Brands and products availability in Foodworld is not up to the mark. Discounts and offers doing well in the store. In offer days the store management is good. Home delivery services are not used by customer. Product display and signage is good. Quality of private labels/instore brands is not up to the mark. Location of Foodworld is outstanding. Parking facility in big bazaar is good.

RECOMMENDATIONS

Create awareness & manage home delivery services properly.There should be proper assortment of in store product categories.Proper signage should be there so that customer can locate the products

easily.

Proper training should be provided to sales person so that they can deal withthe customer efficiently.

Various schemes and offers can be provided to them and attract newcustomers (Use pull strategy).

No. of cash counter needs to be increased keeping in view customer trafficintensity.

Quality in private brands should be increased up to mark.


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g)CONCLUSIONThe performance of private labels of Foodworld is upto the mark. Customers prefer

to buy private labels than multinational brands due to significant price differential.

And one thing in Foodworld is which makes it more effective is its safe and

cheaper home delivery service.

At last I want to share this quotation from retail management book;

Todays private label brands need to embody the attitude and demeanor of an

own brand. Own brands are relevant to the broadest set of audiences. The trade

feels an affinity and desire for the own brand to prosper. The consumer is loyal

to own brands and seeks them out as an integral part of his/her lifestyle. The

retailer celebrates and nurtures the own brand as a vital embodiment of its brand

proposition that will build and sustain a greater degree of loyalty.

Bibliography:

Content Courtesy www.indiaretailing.com

http://www.brandchannel.com/papers_review.asp?sp_id=360

http://www.retailcustomerexperience.com/article/21480/The-evolution-of-private-

labels-at-retail

http://www.retailcustomerexperience.com/article/21480/The-evolution-of-private-

labels-at-retail

http://www.india-reports.com/articles/Umbrella-Brands.aspx

http://www.fmi.org/retail/advertising/pdf/I_FInal_DAMON.pdf

http://www.foodworld.in/

http://www.dairyfarmgroup.com/global/home.htm


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QUESTIONNAIRE

PERSONAL INFORMATION

Dear sir/ Madam,

This survey is a part of my Retail Management project. Please provide relevant information

by filling this questionnaire to make my survey more comprehensive. All details from your part

will be kept confidential.

Name: - ..

Sex: - a) Male b) Female

Contact no.:-

Q1. In a month how many times you visit Foodworld?

a) Ones b) twice c) Thrice

d) More than thrice e) as per requirement

Q2. Your shopping experience in Foodworld is always!

a) Outstanding b) Excellent c) Good

d) Average e) Bad

Q3.In store Brands and products availability in Foodworld is!

a) Outstanding b) Excellent c) Good

d) Average e) Bad

Q4. Discounts and offers served in Foodworld is !

a) Outstanding b) Excellent c)Good


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d) Average e) Bad

Q5. Home delivery services of Foodworld is !


d) Average e) Bad

Q6. Location 0f Foodworld in your city is !


d) Average e) Bad

Q7. Product display and signage in the store is !


d) Average e) Bad

Q8. In festive season the shopping experience in the Foodworld is!


d) Average e) Bad

Q9. The quality of the Private labels served by Foodworld is!


d) Average e) Bad

Q10.Do you feel that Foodworld provide you value for money?

a) Yes b)No

(Signature)

Th ki f filli hi i i

private labels of foodword and its performance

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