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2017 EDITORIAL CALENDARSMART MEETINGS’ AWARD-WINNING FEATURE STORIES SATISFY MEETING PROFESSIONALS’ QUEST FOR DESTINATION-ORIENTED KNOWLEDGE, AND DRAW THEM BACK, ISSUE AFTER ISSUE.

D E S T I N A T I O N SMONTH FEATURES SUPPLEMENT UNITED STATES INTERNATIONAL

January Ad Close Date:

11/23/2016Ad Materials Due:

12/5/2016

Mountain MeetingsSports Venues

New & Renovated Advertorial*

Big Island & MauiBostonConnecticut

Greater Dallas & Fort WorthMichigan

AustraliaSeoul

FebruaryAd Close Date:


1/6/2017

Downtown MeetingsMillennial Meeting TrendsHealth & Wellness

Luxury Hotels & Resorts Advertorial*

Atlantic CityNew Mexico

OregonVirginia

Bahamas, Bermuda & Caribbean

MarchAd Close Date:


2/3/2017

Top Team-Building ActivitiesWine Country Meetings

Conference & Convention Centers – Advertorial*

Greater Las VegasLouisianaMiami, Fort Lauderdale

& Palm Beach

North CarolinaNorth Texas/Oklahoma/

Arkansas

Top 10 International Cities

AprilAd Close Date:


3/01/2017

Financial & Insurance MeetingsMeeting Security

Beach/Coastal Meetings Advertorial*

Arizona ColoradoGreater Houston &

Galveston

Greater San FranciscoSouth Carolina

Asia/PacificNew ZealandSingapore

MayAd Close Date:


3/31/2017

Diversity Tech Meetings

Golf Resorts/Spa Resorts Advertorial*

Austin & San AntonioMobile Bay &

BirminghamNew England

Reno & TahoeSan DiegoUtah

DubaiLondonMontreal, Toronto &

Quebec

JuneAd Close Date:


4/25/2017

Emerging U.S. DestinationsIsland MeetingsModern Luxury Hotels

Affordable Meetings Advertorial*Smart Stars Winners

Albuquerque & Santa Fe

Greater Atlanta

Ohio & IndianaSouthwest Florida

MadridMexico Pacific Coast

California Supplement

Midwest Supplement

Long Island Supplement

Top Influential Women in the Meetings Industry Supplement

Gaming Properties & Destinations Supplement

Convention Centers Supplement

Let your destination shine in our topical editorial features, destination columns, comprehensive supplements and advertorials. Looking for a more personalized approach to reaching the right audience? See our native content opportunities on the following page.

2017 EDITORIAL CALENDAR Smart Meetings/Bright Business Media, LLC475 Gate 5 Road, Suite 235, Sausalito, CA 94965

415.339.9355 • smartmeetings.com • [email protected]


January Ad Close Date:


12/5/2016

Mountain MeetingsSports Venues

New & Renovated Advertorial*

Big Island & MauiBostonConnecticut

Greater Dallas & Fort WorthMichigan

AustraliaSeoul

FebruaryAd Close Date:


1/6/2017

Downtown MeetingsMillennial Meeting TrendsHealth & Wellness

Luxury Hotels & Resorts Advertorial*

Atlantic CityNew Mexico

OregonVirginia

Bahamas, Bermuda & Caribbean

MarchAd Close Date:


2/3/2017

Top Team-Building ActivitiesWine Country Meetings

Conference & Convention Centers – Advertorial*

Greater Las VegasLouisianaMiami, Fort Lauderdale

& Palm Beach

North CarolinaNorth Texas/Oklahoma/

Arkansas

Top 10 International Cities

AprilAd Close Date:


3/01/2017

Financial & Insurance MeetingsMeeting Security

Beach/Coastal Meetings Advertorial*

Arizona ColoradoGreater Houston &

Galveston

Greater San FranciscoSouth Carolina

Asia/PacificNew ZealandSingapore

MayAd Close Date:


3/31/2017

Diversity Tech Meetings

Golf Resorts/Spa Resorts Advertorial*

Austin & San AntonioMobile Bay &

BirminghamNew England

Reno & TahoeSan DiegoUtah

DubaiLondonMontreal, Toronto &

Quebec

JuneAd Close Date:


4/25/2017

Emerging U.S. DestinationsIsland MeetingsModern Luxury Hotels

Affordable Meetings Advertorial*Smart Stars Winners

Albuquerque & Santa Fe

Greater Atlanta

Ohio & IndianaSouthwest Florida

MadridMexico Pacific Coast


JulyAd Close Date:


5/30/2017

New & Renovated ReportTop Speakers for Meetings &

Events

Drive-to/Regional Meetings Advertorial*

Greater Tampa Bay Area

Idaho, Montana & Wyoming

Illinois

NevadaOmaha

IndiaPuerto Rico & Virgin

Islands

AugustAd Close Date:


6/23/2017

All-InclusivesMed/Pharma Meetings

Mountain Meetings Advertorial*

Greater Washington D.C. & Baltimore

Myrtle Beach

Southern CaliforniaWisconsin & Minnesota

Emerging International Cities

Central & South America

SeptemberAd Close Date:


7/28/2017

Green MeetingsSmall Meetings &

Executive Retreats

Desert Meetings Advertorial*

Denver, Boulder & Colorado Springs

Greater Orlando & Kissimmee

Northern CaliforniaOrange County,

CaliforniaPennsylvania

Central Mexico

OctoberAd Close Date:


8/25/2017

Incentive Meetings and Luxury Resorts

Airport HotelsConference & Convention

Hotels Advertorial*Gulf Coast Meetings Advertorial*

Central California Coast

Greater Salt Lake CityLouisville &

Lexington

MissouriNortheast Florida

Great BritainKorea

NovemberAd Close Date:


9/26/2017

Golf & Spa ResortsSuppliers of the Year/Industry

Influencers

Gaming Advertorial*

Greater New OrleansGreater New York City

& New Jersey

Napa & Sonoma TennesseeTucson

Western Canada (British Columbia & Alberta)

DecemberAd Close Date:


10/27/2017

Citywide Conventions & Association Meetings

Industry Predictions for 2018

Platinum Choice Awards Advertorial*

BostonGeorgia

Greater ChicagoPalm SpringsWashington state

Mexico East Coast

*Full-page and half-page advertisers will receive matching advertorial. Copy is due two weeks prior to the ad close date. The editorial calendar is subject to change.

Hawaii Supplement

IMEX Supplement

Los Angeles Supplement

Phoenix & Scottsdale Supplement

Texas Supplement

CVB Update Supplement

Florida Supplement

Germany

Switzerland

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2017 ADVERTORIAL CALENDAR

January New & Renovated

February Luxury Hotels & Resorts

March Conference & Convention Centers

April Beach/Coastal Meetings

May Golf & Spa Resorts

June Affordable Meetings

July Drive-to/Regional Meetings

August Mountain Meetings

September Desert Meetings

October Conference & Convention Hotel/ Gulf Coast Meetings

November Gaming Destinations

December Platinum Choice Awards

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FULL-PAGE ADVERTORIAL

1 2 0s m a r t m e e t i n g s . c o m ❘ N O V E M B E R 2 0 1 5

Special Promotional SectionGAMING

Borgata Hotel Casino & SpaAtlantic City, New Jersey

The 2,800-room Borgata Hotel Casino & Spa touts an unparalleled experience that rivals the most sophisticated meeting destinations. When you need a place with a prov-

en track record for brilliant meetings, the smart choice is Borgata Hotel Casino & Spa and The Water Club. Escape, play and engage in an atmosphere where inspiration comes naturally. Whether you’re planning an event for 30 or 3,000 attendees, we have the service to accommodate your needs in style. Here, top-shelf ameni-ties and superb dining meet sophisticated and technologically rich convention facilities.

Plenty of Space & OptionsPlanners will find 70,000 sq. ft. of flexible function space with first-class service and amenities perfect for any type of seminar—from sales and executive meetings to regional conferences, trade shows and grand galas. Hold a large conference at The Event Center, a col-umn-free event space with audiovisual technology, a full banquet menu and flexible meeting functionality. Or, book The Music Box if you need stage and stadium seating for up to 1,000 guests. MIXX, a high-energy nightclub, can hold receptions for up to 550 while mur.mur, an intimate ultra-lounge, offers seating for up to 300.

Other unique spaces include four, 1,200-square-foot studio rooms, two executive boardrooms and eight tower studios featur-ing plasma TVs and views of the Atlantic for the most intimate meetings. A collection of fine dining partners offer private spaces that seat 20 to 80. At The Water Club, conferences are a pleasure with 18,000 sq. ft. of spacious, contemporary and inventive meet-ing space loaded with advanced technology. For any venue, take advantage of in-house AV equipment and catering from the best names in the industry.

TLC & Fine DiningYour downtime begins with well-appointed guest rooms, each a stunning and sumptuous retreat. Between The Water Club at

Borgata and Borgata Hotel Casino & Spa, there are so many options for TLC with two spas, five indoor/outdoor pools and five boutique shopping experiences. There are five signature restau-rants—brought to you by world-class chefs Bobby Flay, Wolfgang Puck, Stephen Kalt and Michael Schulson, along with The Water Club’s Culinary Lifestyle Consultant Iron Chef Geoffrey Zakarian—offering everything from chic Italian, modern Japanese and upscale steaks to contemporary American cuisine. Of course, the excite-ment never stops at Borgata’s 161,000-square-foot casino.

Borgata has been recognized for its outstanding work servicing meetings, incentive travel programs, trade shows and conventions, by readers of some of the industry’s most highly regarded trade publications. Whether you’re slated for a small or large gathering, professional staff will assist you with all of your event planning needs.

Connect with a Borgata or Water Club meeting planner to bring your innovative and inspirational gathering to life. Whatever your industry, find all your needs anticipated when you hold a meeting at this fully integrated resort.

1 Borgata WayAtlantic City, NJ 08401609-317-1000theborgata.com

• 2,800 guest rooms

• Can accommodate events for 30 to 3,000 attendees

• 70,000 sq. ft. of flexible function space

• Spas, pools, shopping

• 5 signature restaurants

• 161,000-square-foot casino

When you need a place with a proven track record for brilliant meetings, the smart choice is Borgata Hotel Casino & Spa and The Water Club

11_15_Advertorials.indd 120 10/16/15 6:38 PM

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ENGAGING NATIVE CONTENT

BRAND CENTRIC

3 5@ S M A R T M E E T I N G S

3 4s m a r t m e e t i n g s . c o m ❘ N O V E M B E R 2 0 1 6

BRAND VOICE

By Dan Johnson

Transforming Las VegasMGM is busy creating and reinventing in the heart of The Strip

A small stretch on South Las Vegas Boulevard near West Tropicana Avenue in Sin City has been buzzing with activity recently—with plenty more to come. That’s because MGM Resorts International is immersed in a development project that is changing the city’s landscape, literally and figuratively.

“MGM Resorts has had a busy development year, specifically in opening The Park and T-Mobile Arena, and with the upcoming opening of the Park Theater in December,” says Michael Dominguez, senior vice president and chief sales officer for the company. “This development has created a central hub of energy for all Las Vegas visitors.”

Central to the project is the reimagination and rebranding of Monte Carlo Resort and Casino. New York-based Sydell Group is partnering with MGM Resorts International on the $450 million transformation, which will create two distinct hotels—a Las Vegas version of Sydell’s acclaimed NoMad Hotel and a new luxury property, Park MGM.

“We are thrilled to partner with Sydell Group as we enter the final phase of transforming the neighborhood that we believe represents Las Vegas’ true epicenter,” says Bill Hornbuckle, president of MGM Resorts International. “Coupling MGM’s rich legacy of hospitality and entertainment with Sydell Group’s expertise in creating hotels that cultivate a strong sense of place will result in a destination that both celebrates the history of Las Vegas and ushers in a new era.”

Major Property Transformation The transformation of Monte Carlo Las Vegas Resort and Casino will be taking place over the next two years and is slated for completion in 2018. NoMad Las Vegas and Park MGM will feature fully redesigned hotel guest rooms, and in-novative food and beverage offerings.

NoMad Las Vegas, which will occupy the top three floors of the hotel tower, will offer 292 guest rooms, a swimming pool and gaming. It also will feature a restaurant established through the collaboration of chef Daniel Humm and Will Guidara, who created TheNomad restaurant in New York City and Eleven Madison Park, one of only a few U.S. restaurants to receive three Michelin stars.

Park MGM is building upon the history of Monte Carlo resort by incorporating European influences. The property—which will offer some 2,700 guest rooms and 100,000 sq. ft. of meeting space—will introduce a new concept developed by MGM and Sydell to attract a young demographic seeking unique experi-ences and innovative design.

The public areas will feature a casually elegant design, classically inspired European furnishings and a robust art program. Eataly, a vibrant Italian market-place, will have cafes, to-go counters and full-service restaurants interspersed with high-quality products from sustainable Italian and local producers.

One of the main attractions at Park MGM will be Park Theater, a $100 million, 5,300-seat entertainment venue slated to open Dec. 17 with a show featuring Stevie Nicks and The Pretenders. The theater will be intimate, with the farthest seat from the stage only 145 feet away. It will also include a 240-foot-wide pro-jection surface, 3-D motion graphics and an 80-foot-wide LED screen.

An Oasis in Vegas Park MGM will be linked to The Park, which opened April 4. The Park serves as an indoor and outdoor community gathering place, with water walls stretching more than 100 feet long, native and desert-adaptive species of plants, as well

as restaurants and entertainment venues. The Park received the South Nevada Water Authority’s 2016 Water Hero Award for its water conservation practices and LEED Gold certification for its restaurant corridor.

Bliss Dance, a 40-foot-tall sculpture of a dancing woman, is The Park’s focal point. Marco Cochrane was inspired to create the piece after her first experi-ence at Burning Man, an annual arts and culture event in Nevada’s Black Rock Desert. Bliss Dance later debuted at Burning Man and then was publicly displayed on San Francisco’s Treasure Island before being refurbished and brought to The Park.

Two days after The Park opened, T-Mobile Arena was unveiled in an adjacent area, Toshiba Plaza. The 650,000-square-foot facility is used for a variety of events and has a capacity of 20,000 people. It’s pursuing LEED Gold certifi-cation. Besides the arena seating, the facility has 13 event areas, collectively offering more than 52,000 sq. ft. of event space.

“This first-class arena has given us the largest venue in Las Vegas and was needed for some entertainment events and the [still-to-be-named] NHL team we have landed,” Dominguez says.

MGM Resorts now has much more flexibility, with three arenas—T-Mobile Arena, MGM Grand Garden Arena and Mandalay Bay Events Center—offering varying scale and scope.

Three Sisters Fountain at Caesars Palace Las Vegas

Breathless Riviera Cancun Resort & Spa, Mexico

During the past year, MGM Resorts International has been expanding many of its meeting spaces and equipping them with advanced technology.

“The company has focused on continued growth that is aimed at our core entertainment DNA as well as dedication to additional meeting space, the meeting experience and advancing technologies and services that would enhance engagement when bringing people together for face-to-face meet-ings,” Dominguez says.

Mandalay Bay Resort and Casino, Las Vegas completed a $70 million convention center expansion that added 350,000 sq. ft. of exhibit space, a 20,000-square-foot foyer and the 70,000-square-foot Oceanside Ballroom. The convention center now boasts more than 2 million sq. ft. and more than 900,000 sq. ft. of contiguous exhibit space.

Aria Resort & Casino Las Vegas is adding 160,000 sq. ft. of technologically advanced meeting space to its LEED Gold certified convention center. The expansion, which will increase Aria’s space to 500,000 sq. ft., will include indoor/open-air areas and a glass-enclosed venue with excellent views of The Park and T-Mobile Arena.

A $950 million resort casino in Massachusetts, MGM Springfield, will have 250 guest rooms, a 7,000-square-foot pool and spa, 125,000 sq. ft. of gaming and 44,000 sq. ft. of meeting space. It’s currently being built, and is set to open in September 2018.

This year, MGM Resorts International also acquired Boyd Gaming Corp.’s 50 percent stake in Atlantic City’s Borgata Hotel Casino & Spa for $900 mil-lion. As part of the deal, MGM Resorts then sold the entire property for $1.18 billion to MGM Growth Properties LLC, a real estate investment trust it created earlier this year.

Located in Atlantic City’s Marina District, Borgata Hotel Casino & Spa features 2,000 guest rooms and 161,000 sq. ft. of gaming, five acclaimed fine-dining restaurants, 10 casual dining options, a 54,000-square foot spa and 70,000 sq. ft. of event space. The resort also features Atlantic City’s first cosmopolitan hotel experience, The Water Club at Borgata, with 800 guest rooms and suites, along with a 36,000-square-foot spa, six designer retail boutiques and 18,000 sq. ft. of meeting space.

MGM has 14 Las Vegas properties, as well as five in other U.S. locations and three in other countries. The company plans to keep expanding its geo-graphic portfolio, but Las Vegas will remain its main hub.

“Las Vegas, from scale and scope, will continue to be the focus,” Dominguez says. “The projects in the U.S. and abroad—specifically our noncasino hotels—will enhance the brand recognition to a larger audi-ence. Our projects in Springfield and National Harbor, and the purchase of Borgota, extend our East Coast footprint, and that will benefit Las Vegas visitation to MGM resorts.”

Sunscape Dominican Beach, Punta Cana, Dominican Republic

Bliss Dance at The Park, Las Vegas

Borgata Hotel Casino & Spa, Atlantic City, New Jersey

Greater Washington, DC, will never be the same after MGM National Harbor opens toward the end of this year. The $1.4 billion resort in Oxon Hill, Maryland, will offer spectacular panoramic views of the eastern shores of the Potomac River in Maryland. It’s a short distance from Washington, DC, and its historic sites, including George Washington’s Mount Vernon estate across the Potomac River in Virginia.

The 24-story resort will feature 308 guest rooms, high-end retail shops, a world-class spa and salon, 50,000 sq. ft. of meeting space and restau-rants from famous local, national and international chefs, including Marcus Samuelsson, Jose Andres and the Voltaggio brothers. It will also significant-ly augment the area’s recent influx of gaming facilities by offering 125,000 sq. ft. of slots, table games and poker.

“It is, candidly, just a stunning project,” Dominguez says. “It is the enter-tainment project that should complete the National Harbor vision. It allows an MGM experience in such a critical market for the company, and since enter-tainment is our core, it will be a valuable marketing tool in addition to what is expected to be a very successful integrated resort for the community.”

The resort will also include a theater with a capacity of 3,000 people for reserved-seating events and slightly more than 4,000 for general admis-sion shows. In September, MGM announced that it will collaborate with Live Nation, one of the world’s premier live entertainment companies, to develop an event calendar featuring world-class performers.

All levels of the theater will offer food and beverage options. Meeting plan-ners will be able to coordinate top-notch banquets and speaking engage-ments using the venue’s scalable chair and table designs. MGM National Harbor’s catering department will be able to help provide a gourmet food and beverage experience.

A Game-Changing Resort

Meetings, Meetings, Meetings!

MGM Springfield rendering, Massachusetts

MGM National Harbor rendering, Oxon Hill, Maryland

HEALTH & WELLNESS

By Kim Bercovitz, Ph.D.

A practice to help planners cope, focus and stay calm

In the whirlwind of modern life, it’s not unusual to feel like you’re operating in an anxiety-ridden fog: multitasking, haphazardly knocking items off your to-do list and fretting about the past and what’s to come.

That’s why we can all use a little mindfulness in our lives. It’s been touted as meditation, the new caffeine, a new religion and a new spirituality. There is noth-ing inherently new about the practice, but it is often misunderstood.

What is Mindfulness?First, let’s debunk the myths of mindfulness: It is not about going into a meditative trance or falling asleep. In fact, it is the opposite: being aware of what is happening in our minds, in our bodies and in the world around us.

Mindfulness is a way of being. It’s about being present and alert in the moment. It’s about seeing things as they are right here, right now, on purpose and without judgment. The goal is to approach situ-ations and challenges with openness and curiosity, enabling us to appreciate the underlying purpose and meaning of our experiences.

A benefit of mindfulness is that it is portable and flexible. You can do it while stuck in traffic, before a big meeting or in a busy airport (no one will notice, trust me). It does not require big chunks of time; even one-minute microbreaks can relieve tension and help regain focus.

Getting Started Mindfulness is like a muscle that needs to be worked; the more we practice, the better we are able to recognize negative or wandering thoughts, sources of stress and how the body responds to stress. We do this by taking a purposeful pause.

When faced with a stressful situation, notice what goes on in your body. Hit the pause button, take some deep breaths and respond thoughtfully rather than impulsively. Think of mindfulness as your coping, calming and resiliency tool.

Many people—especially beginning meditators—get frustrated and judge themselves because they have difficulty keeping thoughts from intruding during their practice. That’s to be expected: The brain’s job is to be always thinking. The purpose of mindfulness is to make you aware of your thoughts so that you are

better able to keep them from getting chaotic and disruptive. When you notice your mind wandering, simply refocus on your breathing.

Mindfulness breaks train the brain and recharge the mind, and can include body scanning (mentally “checking in” from head to toe—a practice that can be done sitting, standing or laying down), breath-ing exercises, yoga, walking and lovingkindness meditations (reflections of compassion, kindness and gratitude).

Mindfulness brain breaks during meetings and conferences are attention training to enhance alert-ness and concentration, enabling participants to focus and retain information. There is also awareness training, which can help reduce stress and anxiety in everyday work scenarios to better focus and perform in the moment. Make you the priority. Practice mindfulness now, not Friday, not when your event ends and not after deadlines. Mindfulness is a life tool that, with practice, is readily accessible to you anytime, anyplace.

After all, you’re the one who has put on a fun and successful event. Shouldn’t you take a moment to sit back and enjoy it? Mindfulness is like a muscle that needs to be worked; the more we practice, the better we are able to recognize negative or wander-ing thoughts, sources of stress and how the body responds to stress. We do this by taking a purposeful pause. When faced with a stressful situation, notice what goes on in your body. Hit the pause button, take some deep breaths and respond thoughtfully rather than impulsively. Think of mindfulness as your coping, calming and resiliency tool.

Many people—especially beginning meditators—get frustrated and judge themselves because they have difficulty keeping thoughts from intruding during their practice. That’s to be expected: The brain’s job is to be always thinking. The purpose of mindfulness is to make you aware of your thoughts so that you are better able to keep them from getting chaotic and disruptive. When you notice your mind wandering, simply refocus on your breathing.

Mindfulness breaks train the brain and recharge the mind, and can include body scanning (mentally “checking in” from head to toe—a practice that can be done sitting, standing or laying down), breath-ing exercises, yoga, walking and lovingkindness meditations (reflections of compassion, kindness and gratitude).

3 8s m a r t m e e t i n g s . c o m ❘ O C T O B E R 2 0 1 6

6 Tips to Re-energize, Refocus and De-stress• Slow down and find time to think,

reflect, create, be silent and just be—as you define it.

• Avoid negativity by practicing the three P’s (positivity, possibilities, peace), and the three W’s (ask yourself what went well today).

• Create a quiet space where busyness stops. This could be a visual image, a sound or a physical place to practice mindfulness.

• Be a serial monotasker. Multitaskers

make twice as many mistakes when parallel processing compared to per-forming one task.

• Disconnect from technology to recon-nect with yourself, your colleagues and your surroundings.

• Try an app (e.g., Calm, Happify, Headspace, Whil, The Mindfulness App, Yoga Studio, Pocket Yoga, Daily Yoga, 5-Minute Yoga, etc.). X-bytes® offers yoga and mindfulness video micro-breaks for conferences and workplaces.

Mindfulness brain breaks during meetings and conferences are attention training to enhance alertness and concentration, enabling participants to focus and retain information. There is also awareness training, which can help reduce stress and anxiety in everyday work scenarios to better focus and perform in the moment. Make you the priority. Practice mindfulness now, not Friday, not when your event ends and not after deadlines. Mindfulness is a life tool that, with practice, is readily accessible to you anytime, anyplace.

After all, you’re the one who has put on a fun and successful event. Shouldn’t you take a moment to sit back and enjoy it? Mindfulness is like a muscle that needs to be worked; the more we practice, the better we are able to recognize negative or wandering thoughts, sources of stress and how the body responds to stress. We do this by taking a purposeful pause. When faced with a stressful situation, notice what goes on in your body. Hit the pause button, take some deep breaths and respond thoughtfully rather than impulsively. Think of mindfulness as your coping, calming and resiliency tool.

Many people—especially beginning meditators—get frustrated and judge themselves because they have difficulty keeping thoughts from intruding during their practice. That’s to be expected: The brain’s job is to be always thinking. The purpose of mindfulness is to make you aware of your thoughts so that you are better able to keep them from getting chaotic and disruptive. When you notice your mind wandering, simply refocus on your breathing.

Mindfulness breaks train the brain and recharge the mind, and can include body scanning (mentally “checking in” from head to toe—a practice that can be done sitting, standing or laying down), breathing exercises, yoga, walking and lovingkindness meditations (reflections of compassion, kindness and gratitude).

Mindfulness brain breaks during meetings and conferences are attention training to enhance alertness and concentration, enabling participants to focus and retain information. There is also awareness training, which can help reduce stress and anxiety in everyday work scenarios to better focus and perform in the moment. Make you the priority. Practice mindfulness now, not Friday, not when your event ends and not after deadlines. Mindfulness is a life tool that, with practice, is readily accessible to you anytime, anyplace. Mindfulness is like a muscle that needs to be worked; the more we practice, the better we are able to recognize negative or wandering thoughts, sources of stress an

Mindfulness brain breaks during meetings and conferences are attention train-ing to enhance alertness and concentration, enabling participants to focus and retain information. There is also awareness training, which can help reduce

Kim Bercovitz, Ph.D. is president and chief exercise officer of Exercise Bytes. She authors the blog Sitting is the New Smoking. Dr. Kim can be reached at [email protected], 1-855-8xbytes and x-bytes.com.

Flex Your Mindfulness Muscles

TOPICAL

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1 page content (sponsor-centric or topical), 1 page ad/$12,000

Special Promotional Section

Located in the heart of the premiere southwest Las Vegas valley, South Point Hotel provides planners with a one-stop destination for any type of event, convention,

trade show or small meeting. Association, government, leisure and corporate planners will find everything necessary for a successful event at an exceptional value, with a high level of customer service.

Meeting FacilitiesSouth Point Hotel is a great place to brainstorm, network, close deals, team-build and then call it a day with the many luxurious amenities available at the property.

We host meetings of all shapes and sizes. Large groups can take advantage of our 80,000-square-foot, column-free, carpeted exhibit hall, plus 75,000 sq. ft. of dedicated conference space. We are a one-stop destination for everything from 500-booth expos, 5,000-person banquets, 4,000-person general sessions and intimate boardroom retreats for 10 people. Our catering department offers menus that range from casual to elegant.

Accommodations & AmenitiesYour attendees will stay in 2,163 accommodations within the 25-story hotel. Guest rooms are casually elegant, with all the amenities expected from a first-class Las Vegas property. The suites command penthouse views of The Strip, surrounding valley and mountains. Exciting onsite attractions include a sprawling, lagoon-style pool, 16-screen movie theater complex, 64-lane bowling center, Costa del Sur spa and fitness center, and an 80,000-square-foot casino.

Dining OptionsEleven different dining options are offered at South Point Hotel. Choose from a traditional deli, 24-hour coffee shop, fine-dining steak house, Italian, Mexican, sushi, seafood, prime rib, buffet and gourmet restaurants, or enjoy 24/7 room service.

We Make It EasyBeing only 5 miles from the airport and hustle and bustle of The Strip allows this property to be just far enough away to be relaxing, and close enough to be in the middle of the action.

The privately-owned South Point Hotel offers a flexibility that is different from other properties. The professional staff has been empowered to make quick decisions to ensure the success of any event, convention or trade show, thus making life easier for the planner. Our time and attention is devoted to our clients and their needs, and we pride ourselves on quick responses and solutions.

SOUTH POINT HOTEL & CASINO Las Vegas, Nevada

9777 Las Vegas Blvd. South Las Vegas, NV 89183 702-797-8050 southpointmeetings.com

• 75,000-square-foot con-ference center.

• 80,000-square-foot column-free, carpeted exhibit hall.

• 2,163 guest rooms and suites.

• 11 restaurants, four lounges and three bars on property.

• Spa Costa del Sur is 40,000 sq. ft. and features 27 treatment rooms, four couples suites, a couples co-ed wet area and a full-service salon.

• Bowling, a movie the-ater, an outdoor pool and a casino top off the amenities.

WE MAKE IT EASY

Easy One Stop Shopping, We Are A Destination With:� 2,163 Guest Rooms/Suites� 75,000 sq. ft. Conference Center� 80,000 sq. ft. Carpeted

Column-Free Exhibit Hall� 4,600 Seat Arena� Spa Costa Del Sur & Fitness Center� 11 Restaurants� 7 Bars/Lounges� 64-Lane Bowling Center� Movie Theater with 16 Screens� Lagoon Style Pool

Contact The Sales [email protected] a Full View of Our Amenities Visit SouthPointMeetings.com

Las Vegas

rom the RFP to the thank you letter, we value your time. Quick responses and great follow-up is our MO here at the South Point. One owner, one hotel makes it easy for you and us. Another value is we have very little turnover in sales… easy for you, repeat business for us. The South Point is a convention hotel that will offer your group enough amenities without the high prices and the crowds up the street.F

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CONFERENCE & CONVENTION HOTELS

NATIVE CONTENT PLUS AD

84% OF READERS TOOK ACTION AS A RESULT OF EDITORIALS.*

*Result of a Bright Business Media LLC and Readex Research survey of Smart Meetings’ subscribers collected from June 29 to July 11, 2016.

ALL-NEW

2 full pages of sponsor-centric editorial content/$16,000

GET RECOGNIZEDGENERATE NEW BUSINESS WITH OUR AWARDS PROGRAMS.Smart Stars and Platinum Choice awards provide an exclusive opportunity to be recognized for excellence in the meetings industry.

Smart Stars Awards are chosen by readers and honor meeting hotels, resorts, cruise lines, event venues, and convention and conference centers in North America in 25 categories.

BE PART OF THE FUN:Nominees buy a one-half or full-page ad in February, March and/or April and receive:

• Ballot placement in category of choice• 50% off second month print ad

• Elegant award plaque• Print coverage with a quarter-page listing in Smart

Stars monthly feature• Ballot with photo and link to profile• 6–10 newsletter promotions• Smart Stars logo for your promotion• Social media and blog post

Special Winners’ Package available in June

Our annual Platinum Choice Awards acknowledge the top meeting hotels, resorts and CVBs. Honorees are selected by industry experts, editors and our readers.

PLATINUM CHOICE WINNERS PACKAGE: • December cover story exposure• Full- and half-page matching advertorial• Elegant award plaque • National press release• Platinum Choice Awards web page• Social media, print and online promotion• Use of Platinum Choice logo in marketing

2017

PLATINUM CHOICEA W A R D W I N N E R7

“Winning the 2014 Smart Stars Best Beach Resort from Smart Meetings has helped us win a new piece of business.”

–JOHN IANINI VICE PRESIDENT OF MELIA HOTELS & RESORTS INTERNATIONAL

2017 PRINT AD RATES

BLEED: For full-page ads only. 10% additional charge. INSERTS: Tip-in and bound-in inserts available. Please call the publisher for insert costs and sizes.SPECIAL SIZES: Gatefolds, Bellybands, French Doors available. Please call the publisher for special rates.AD SIZES: Trim Size: 9” x 10.75” • Live Area: 8” x 9.75” • Columns per page: 3; perfect bound.Refer to smartmeetings.com/mediakit for artwork submission guidelines or ask your sales manager for details.

* Based on 43,850 print subscribers in December 2016 BPA Brand Report and 0.9 pass along circulation according to June 2016 Bright Business Media LLC and Readex Research survey.

**Media Radar

PRINT WORKS FOR PLANNERS AND REACHES MORE THAN 80,000 MEETING PROFESSIONALS MONTHLY*

Smart Meetings is the industry leader

and No. 1 in advertising market share.**

PRINT AD SPECS

RATES

AD SIZE 1X 3X 6X 12X

Full Page $10,500 $10,000 $9,500 $8,350

1/2 $7,500 $7,200 $6,750 $5,350

1/3 $6,000 $5,700 $5,250 $4,650

1/4 $5,150 $4,700 $4,600 $4,100

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The brand-building and lead-generation platform preferred by meeting professionals

Smart Meetings/Bright Business Media, LLC475 Gate 5 Road, Suite 235, Sausalito, CA 94965

415.339.9355 • smartmeetings.com • [email protected]

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