Powering Your Print Media

RESTAURANT MARKETING SOLUTIONS

PARTNER WITH

CONTENTWHO WE ARE 3

WHO LIKES US 4

COLOR MANAGEMENT 5

PRIMARY CONNECT 6

VERIFY B2B MOBILE APP 7

DISTRIBUTIVE PRINT & FULFILLMENT STRATEGY 9

DISTRIBUTIVE PRINT & FULFILLMENT FOOTPRINT 10

GUARANTEED DISTRIBUTIVE PRINT BENEFITS 11

IN-HOUSE PRODUCTION & MANUFACTURING 12

SUSTAINABILITY PROGRAMS 13

LETS CONNECT 14

We provide superior graphic communication products and services using various creative and technology applications that simplify marketing execution for restaurant and franchisees. We specialize in branding campaigns for America’s Fortune 500 companies.

Primary has been certified as a G7 Master Printer and is a FSC and 3M certified company. We operate three state-of-the-art facilities in 152,000 square feet.

WHO WE ARE

EXPERIENCE PRIMARYwww.primarycolor.com/experience-primary

COSTA MESA, CA

EL SEGUNDO, CA

IRVINE, CA

WHO LIKES US

FOOD AND BEVERAGEBAJA FRESH

CHICK-FIL-A

CINNABON

COFFEE BEAN & TEA LEAF

COCA COLA

DEL TACO

EL POLLO LOCO

FOCUS BRANDS

FRESH & EASY

IN-N-OUT

KFC

MOE’S

PEPSI

RALPH’S

RED BULL

TACO BELL

YUM BRANDS

OTHER CLIENTSABC

ARCO / AMPM

APPLE

ASICS

AT&T

AUDI

AVON

BANK OF THE WEST

BOOST MOBILE

CIGNA

COLUMBIA TRISTAR

CROSSFIT

DESIGNORY

DEUTSCH

EPSON

FOREVER 21

FOX

GUESS

HEALTHCARE PARTNERS

HONDA / ACURA

IRVINE COMPANY

LIONSGATE ENTERTAINMENT

LIZ CLAIBORNE

NISSAN

NBC

OGILVY & MATHER

PACIFIC SUNWEAR

PACIFIC LIFE INSURANCE

PARAMOUNT PICTURES

PRINCESS CRUISES

REEBOK

THE RICHARDS GROUP

RUBIN POSTAER & ASSOCIATES

SAATCHI & SAATCHI

SKECHERS

SONY PICTURES

SOUTHERN CALIFORNIA EDISON

SUNAMERICA

SUZUKI

72 & SUNNY

TBWA CHIAT DAY

TEAM MAZDA

TOYOTA / LEXUS

UNIVERSAL STUDIOS

VOLKSWAGEN

THE WALT DISNEY COMPANY

• Recognized leader and innovator in the print and retail signage industry

• Dedicated color management team

• Certified G7 Master Printer since 2007

• Our products are in compliance with GRACoL and SWOP standards

• Precise, web-based, global color management control capability with online dashboard verification and reporting

• Color managed workflow from capture to print

• Consistent brand image across all devices and substrates

• Internal and external implementation

COLORMANAGEMENT

5

• Enterprise print management solution

• Customized online storefronts including variable data and file uploading capability

• Automated aggregation of order routing of POP print materials

• Digital asset management

• Print-on-demand customizable marketing materials

• New store opening and event management application

• Cross-media campaigns

• VDP, PURL, QR Code integration

• Reporting

6

• Industry leading mobile app for instant visibility into your stores

• Create individual store profiles for each restaurant location

• Enforce brand consistency for franchisees

• Drive revenue by ensuring timely POP placement through compliance management

• Generate pick / pack forms

• Create store specific kitting and distribution lists

• Improve store inventory management

• Access real-time reports

7

VERIFY B2B MOBILE APP

tap into the

of the VERIFY appPOWER

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8

VERIFY B2B MOBILE APP

• Manage restaurant store remodels and new store openings

• Manage all “test” programs and rollouts

• Ensure logo color consistency across the entire brand

• Manage installation of all logo vehicles

• Track activities of all vendors

• Ensure compliance of color certification requirements

• Access real-time reports on project progress

REMODEL PROJECT

• In 2011 we began development of a suite of online applications

• In Q1, 2012 our Enterprise Services team finalized the framework of our revolutionary Distributive Print model with the leading fulfillment and distribution companies in North America

• In Q2, 2012 we launched this model on behalf of one of the largest auto manufactures in the world on behalf of their dealers

• In Q3, 2012 we introduced a best-in-class Distributive Print and Fulfillment model for the restaurant industry

DISTRIBUTIVE PRINTAND FULFILLMENTSTRATEGY

9

COLORMANAGEMENT +ONLINE

EXECUTION + = SAVINGSGUARANTEED

10%DISTRIBUTIVEPRINT AND

FULFILLMENT

WEB-BASEDMARKETING SOLUTIONS

• Model supports multiple print-on-demand locations with G7 certified color management. Routing of customized orders is supported by Primary’s back office application

• Primary has partnered with the leading fulfillment and distribution companies in North America to offer the best-in-class distributive print-on-demand solution in addition to our own state-of-the-art West Coast fulfillment center

• Menu materials and POP signage will be produced and distributed from multiple locations throughout the US

• Services 90% of US population with in-zone delivery via FedEx ground service. Shipments will be delivered in one day

• Guaranteed to reduce freight costs by 15-20%

DISTRIBUTIVE PRINTAND FULFILLMENTFOOTPRINT

10

REGIONAL PRODUCTION AND DISTRIBUTION CENTER

GUARANTEEDDISTRIBUTIVE PRINTBENEFITS• Eliminate priority shipping costs by delivering materials overnight at the lowest possible ground rates

• Reduce freight costs by 15-20% by shipping within FedEx zone

• Leverage distribution partners’ lowest discount FedEx rates

• Aggregate print-on-demand orders of print collateral from all franchise locations

• Offer 72 hour turn around time from date of order placement of restaurant marketing materials, to in-store delivery

• Reduce inventory levels and waste by up to 25%

11

IN-HOUSE PRODUCTION AND MANUFACTURING• Complete color management, E-Proofing and closed loop color verification

• Automated workflow solutions

• On-site high resolution proofing

• Litho Print

• Digital Print

• Large Format Print

• High Speed Flatbed Print

• Dye-Sublimation Print

• Lamination and finishing

• Custom fabrication

12

SUSTAINABILITYPROGRAMS

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• FSC certified printer with most papers being FSC certified

• Adoption of Kaizen principles to gain department efficiencies resulting in 20% waste reduction

• Several green alternatives for most popular substrates

• Participate in recycling vinyl banners into roofing tiles printing PP or PE vinyl

• Material take back programs and reporting

• Transition to UV inks for print manufacturing to eliminate VOC’S

• Facility energy conservation programs and programs to reduce inventory and print waste

• Fleet of hybrid and natural gas delivery vehicles

LETS CONNECT

LOS ANGELES401 Coral Circle, El Segundo, CA 90245

310-841-0250

ORANGE COUNTY265 Briggs Avenue, Costa Mesa, CA 92626

949-660-7080

FULFILLMENT AND DISTRIBUTION CENTER2152 Alton Parkway Suite A, Irvine, CA 92606

ATLANTA1108 Waterford Green Point, Marietta, GA 30068

770-558-1437