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Program Introduction: Effective communication is a critical skill all leaders and managers need to develop. What is your communication style and how can it influence your effectiveness as a leader? How do you build your credibility and manage difficult conversations through communication? This highly interactive two-day program will help you discover your leadership communication style and learn how to lead more successfully through communication. In addition, you will create and deliver a short presentation to practice and develop your ability to influence and present your ideas in a compelling manner. The skills and strategies you will gain from this program will provide the tools to empower you to enhance your leadership presence and communication effectiveness.

Price/Registration: $2395 – full tuition (includes materials, meals, certificate of completion)

$1995 – early bird registration (available through April 15, 2016)

Contact: Kristin St. Marie, Assistant Director (517) 353-8711 x71005 stmarie@broad.msu.edu execed.broad.msu.edu

Location: The James B. Henry Center for Executive Development is located at Michigan State University. The overall complex consists of the Henry Center, Candlewood Suites (an extended-stay hotel), the University Club (a private dining and recreational club), a fitness center/ spa, and an on-site 18 hole championship golf course. The Henry Center is a world-class executive education and corporate learning facility specifically designed to complement the learning objectives of this seminar.

LEADERSHIP & STRATEGY

COMMUNICATION EXCELLENCE:

DEVELOPING YOUR LEADER COMMUNICATION CARD IN

A DIGITAL WORLD

May 11-12, 2016 at the James B. Henry Center

for Executive Development Michigan State University

Who Should Attend:This program is designed for mid-level and emerging leaders in management such as vice presidents, general managers, division or department heads, project team leaders, directors and others in leadership positions for a minimum of 3-5 years.

Key Learning Outcomes: • Identify your leadership communication style

• Understand the fundamentals of Card Talk

• Assess the quality of your own Leader Talk Card

• Understand biases that may impact communication and leadership

• Learn the key elements of effective digital presentations

• Insight to utilize your Leader Talk Card while delivering an effective presentation

For more information, go to: execed.broad.msu.edu

Schedule:Day 1 – May 11

9:00 a.m. – 12:00 p.m. Card Talk and Understanding Your Communication Style as a Leader

• What are communication cards?

• What is your card inventory?

• What is your communication style?

• What are your gender, cultural, and professional biases?

12:00 – 1:00 p.m. Lunch

1:00 – 5:00 p.m. Using Your Leader Card to Build Business Relationships and Teams

• What are the key communication leadership demands?

• Examine your leader talk card

• Five key leader talk card topics

• Using your leader talk card to lead teams

Day 2 – May 12

8:30 – 11:45 a.m. Using Your Leader Card to Build Digital Presentations

• Leader talk card communication competence

• Effective presentations for leaders

• Key design issues for both PowerPoint and Prezi presentations

• Planning an effective presentation, gaining audience buy-in, key delivery goals

11:45 a.m. – 12:45 p.m. Lunch

12:45 – 4:30 p.m. Crafting and Delivering a Digital Presentation

• Creating and delivering a digital presentation (teams of 2-3)

• Evaluation and feedback on presentations

• Final review, wrap-up, conclusions

Program content is correct at the time of printing, but may be subject to change.

Faculty Instructor:William Donohue, Ph.D., Distinguished Professor of Communication, College of Communication Arts & Sciences, Michigan State University

WHO WILL MAKE BUSINESS HAPPEN? SPARTANS WILL.