preview: million dollar marketing strategies from shopify stores
TRANSCRIPT
Since 2010, Crowdfunding has revolutionized the way entrepreneurs raise money to build online businesses. It is also a great way to validate your business idea and get honest feedback from the larger community.
Debbie Sterling, founder at GoldieBlox raised $285,881 from 5,519 backers from a campaign on Kickstarter. With the help of the buzz generated, she got pre-orders worth over a million dollars for her girl-friendly engineering toys.
Bonus Tip:
Click Here to learn How to
Run a Successful
Campaign on Kickstarter
DODOcase is one of the irst stores built on Shopify that rose to cult success. According to Patrick - Cofounder at DODOcase, the key lies in the timing of product launches. hey launched their beautifully designed iPad cases with the landmark launch of Apple’s iPad in 2010.he DODOcase created a buzz during the launch event and bloggers across the tech world tooknotice. Engadget even called DODOcase the “Rolls Royce of iPad Cases”.
Get started with your research and make a list of events and trade shows in your niche.
Bonus Tip:
Here’s a case-study of JunoPower- who launched their
top selling iPhone cables with the launch of iPhone 5
Minimalism done well in eCommerce is a rare sight. But Grovemade’s design is a class apart. Grovemade’s site showcases stunning, high quality images of their handcrated accessories - front and center. No wonder, it has garnered high praise from web design experts at CSSDsgn & Awwwards. “Design has always been central to what we are about, and that extends from our products all the way to good website de-sign.” says Mary Yajko at Grovemade.
Bonus Tip:
Start by taking quality photographs
of your products. Ensure bright
lighing.
Having crisp product names also
helps in conversion.