preview: million dollar marketing strategies from shopify stores

6
1. Launch on Kickstarter featuring Goldieblox

Upload: zapstitch

Post on 08-Apr-2017

1.698 views

Category:

Small Business & Entrepreneurship


0 download

TRANSCRIPT

1. Launch on Kickstarter featuring Goldieblox

Since 2010, Crowdfunding has revolutionized the way entrepreneurs raise money to build online businesses. It is also a great way to validate your business idea and get honest feedback from the larger community.

Debbie Sterling, founder at GoldieBlox raised $285,881 from 5,519 backers from a campaign on Kickstarter. With the help of the buzz generated, she got pre-orders worth over a million dollars for her girl-friendly engineering toys.

Bonus Tip:

Click Here to learn How to

Run a Successful

Campaign on Kickstarter

2. Time your product launch with major industry events featuring DODOcase

DODOcase is one of the irst stores built on Shopify that rose to cult success. According to Patrick - Cofounder at DODOcase, the key lies in the timing of product launches. hey launched their beautifully designed iPad cases with the landmark launch of Apple’s iPad in 2010.he DODOcase created a buzz during the launch event and bloggers across the tech world tooknotice. Engadget even called DODOcase the “Rolls Royce of iPad Cases”.

Get started with your research and make a list of events and trade shows in your niche.

Bonus Tip:

Here’s a case-study of JunoPower- who launched their

top selling iPhone cables with the launch of iPhone 5

3. Have a minimal site design with stunning photographs featuring Grovemade

Minimalism done well in eCommerce is a rare sight. But Grovemade’s design is a class apart. Grovemade’s site showcases stunning, high quality images of their handcrated accessories - front and center. No wonder, it has garnered high praise from web design experts at CSSDsgn & Awwwards. “Design has always been central to what we are about, and that extends from our products all the way to good website de-sign.” says Mary Yajko at Grovemade.

Bonus Tip:

Start by taking quality photographs

of your products. Ensure bright

lighing.

Having crisp product names also

helps in conversion.