PRESS KITJuly 2020

Sophie DUBOIS,CEO Nestlé Waters France

“Creating sustainable shared valuefor the consumers, the communities and the planet”

EDITORIAL

Our world is experiencing an unprecedented time, with economic,health and environmental challenges at the same time.

We are aware of our impacts as a company and as a brand, and knowwe have a role to play contributing to tackle these issues. Therefore,we are placing CSR at the heart of everything we do at VITTEL®. We want and we must contribute to a healthier and more natural consumption as well as taking part in the response to environmental challenges. Our ambitionis clear: creating sustainable shared value for the consumers,the communities and the planet.

We believe in VITTEL®’s duty and ability to play its part.

As a brand, we will reaffirm the quality of our natural mineral water andour commitment to healthy and natural products to keep creating shared value for our consumers. As a responsible actor, we will optimize our impact on the planet withan ambitious plan to help preserve “ordinary” biodiversity, the most present and yet the most threatened by human activities.

As a regional actor, we will reaffirm our natural and regional roots by pursuing our investments in the Vosges region, from which VITTEL® natural mineral water originates.

And to inspire and engage as many people as possible, we are releasing a new communication campaign that reflects the value of the Vosges territory, the quality of the VITTEL® natural mineral water and the importance of a preserved nature.

These priorities are linked, interdependent and essential for the pursuitof a sustainable, responsible and successful activity.

They will drive and define VITTEL® for the years to come.

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Thanks to decades of communications inviting consumers to move, laugh and enjoy every moment, to massive in-store presence and visibility, and to major partnerships such as the Tour de France and the Paris Marathon, VITTEL® natural mineral water benefits from a very strong brand awareness in France and in its other main European markets (over 85%): Germany, Belgiumand Switzerland.

As one of the leading mineral water brands in Europe, VITTEL® brand is today part of the daily lifeof millions of people, thanks to its large product offer. Original plain range, both adults & kids enjoy for its balanced taste (families accounting for x% of volumes – local figures), is available in several PET formats for daily hydration at home and on-the-go, and also exists in glass bottles for meal accompaniment in the Horeca channel. 2 ranges of flavored and fruit-infused beverages havealso been recently launched for more refreshing, tasty yet healthy moments.

HOWEVER, VITTEL® HAS ALWAYS BEEN MUCH MORE THAN A NATURAL MINERAL WATERAND A BRAND STANDING FOR VITALITY... AND IN A HIGHLY CHANGING WORLDWHERE CONSUMERS ARE INCREASINGLY DEMANDING, NOT ONLY FOR THEMSELVESBUT ALSO FOR THE SOCIETY AND THE PLANET, AND WHERE THE GLOBAL ENVIRONMENTAL CHALLENGES ARE COLOSSAL, WE BELIEVE VITTEL® HAS A ROLE TO PLAY CREATINGSHARED VALUE FOR CONSUMERS, COMMUNITIES AND THE ENVIRONMENT.

CREATING SUSTAINABLE SHAREDVALUE FOR ALL

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1. Be a key player for natural & healthy hydration, reaffirming the quality of VITTEL® natural mineral water & innovations.

VITTEL® reaffirms the everyday premium positioning of its plain range through design revamp celebrating its natural origin,and through format innovation to cover all day long consumer needs. VITTEL® also offers healthy & natural beverages to meetthe growing trend for natural product, with less sugar, more naturality and more authentic tastes. Several innovations such as VITTEL® Up and VITTEL® Organic Infused Fruits combine pleasure and refreshment and offer healthy and natural alternatives to meetthe challenges of our modern societies. VITTEL® Up will be stepped up in France and soon launched in other markets where onlythe VITTEL® Infused fruits range is available thus far.

2. Minimize our impact on the planet

VITTEL® has always believed in the power of sustainable shared value creation, being committed for decades to the preservationof biodiversity on its territory through AGRIVAIR program(a collective initiative to protect the soil and natural areas around the source on 10,000 hectares, to ensure that the quality of VITTEL® natural mineral water remains unchanged). Facing the global issueof ordinary biodiversity loss, VITTEL® is now stepping up its actions at a larger scale, beyond its territory, with a Collective Biodiversity Plan focusing on 4 areas of activities: natural ecosystems, water resources, plastics packaging, and carbon emissions.

This CSR commitment is not new. It has been ensuring the quality of our products for decades.But we need to do more. We are now making it a driver for our brand vision and mission through 3 pillars:

3. A regional brand investing on its territory

Whether through its economic or environmental investment, VITTEL® has strong and historic ties to the Vosges region, where it originates. Nestlé Waters activities and investments benefit directly the territory (purchases, taxes, vitality of local economy) and indirectly the whole national territory: in 2019, the activities of Nestlé Waters in the Vosges area (plant, offices, product technology center, AGRIVAIR) represent 4,990 sustained jobs in France (direct, indirect and induced)and a wealth generated of the order of €315m1. VITTEL® will continueto invest in its facilities in the Vosges plant: 20 million euros (19.8) have just been allocated to a new production line set up to keep improving the quality of our products and reducing our environmental impact (reduction of water use during production & plastic quantityin bottles and caps).

41 UTOPIES, Socio-Economic Contribution Study of Nestlé Waters Vosges on the Territory, April 2020.

Average cost avoidance based only on assessment of materials impacts.

1. BE A KEY PLAYER FOR NATURAL & HEALTHY HYDRATION, REAFFIRMING THE QUALITY OF VITTEL® NATURAL MINERAL WATER & INNOVATIONS

VITTEL® NATURAL MINERAL WATER:A PRESERVED WATER FROM THE VOSGES, NATURAL SOURCE OF VITALITY*

If VITTEL® natural mineral water has been a natural source of vitality for millennia,it is because it originates from the heart of the lush and rich nature of the Vosges hills in France, and its underground rocks, to which it owes its naturalness and unique minerality and which we have been carefully protecting for almost 30 years.

- 10,000 hectares of preserved territory- 12,000 trees planted - 300 hectares of preserved forest- Creation of a shelter for bats- Installation of perches for birds of prey

The classic range, extended in multiple PET bottle sizes from 33cL to 2L to meet all day long hydration needs of adults and kids, and answer needs for on-the-go consumption, has been totally revamped in March 2020 with a new visual identity, raising awareness about its heritage, what it owes to nature and tothe territory of the Vosges and enhancing all the actions run in favor of biodiversity preservation on the territory, at the heart of the Vosges:

VITTEL® has long been a brand loved by families. While the consumption of sugary drinks by children is on the rise, we have made it our duty to help them make good hydration habits by choosing water and drinking more. To do so, VITTEL® redesigned its 33cL bottle for childrenthat has a sport cap for a more convenientand fun usage. Children can hydrate inan entertaining way and learn on the powerof nature and the necessity to protect it.They can follow the adventures of the “heroes of the nature” of the Vosges hills and learn about the role of each of them within the full ecosystem looking through the label atan educational and witty message written inside the bottle, a message you can only discover once they have drunk the whole bottle!

2L

75cL

1,5L

50cL

1L

33cL

5*Drink at least 2L of water a day from all sources as part a healthy lifestyle and a balanced diet.

Drinking water contributes to the normal physical and cognitive function.

Finally, to embody all what makes its water so unique and high quality and enter new premium channels of immediate consumption, VITTEL® has just launched in France end of June 2020 a new PRESTIGE bottle made with 100% recycled PET of 70cL ideal for on-the-go consumption that you can find in exclusivity at Carrefourin France in snacking shelf.

Recommended public price: x€/bottle

VITTEL® natural mineral water also exists in glass bottles (1L, 50cL, and 25cL) for hotels, restaurants and cafés.An opportunity to discover the surprising abilityof VITTEL® water to make the vitality of nature spring out at each table in all its nuances and tastes. Indeed, best chefs and sommeliers like David Cobbold (wine expert) acknowledge the power of VITTEL® water unique minerality in mouth: its mineral composition preparesthe palate for tasting, subtly cleansing it between each dish while minimizing up to 4 times the caudalies (duration of the flavors in the mouth of a food after swallowing it). This way, VITTEL® natural mineral water awakens our senses and helps revealing in mouthall the genuine and subtle flavors of the dishesit accompanies.

Did you know?

The 75cL and 2L bottles are already made of 100% recycled plastic (rPET) since end 2019, as well as the brand-new 70cL prestige bottle. In 2021,all formats will contain rPETto various proportion (at least 35%).

6x2L 2L

6x75cL 75cL

RECYCLEDPET

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VITTEL® FLAVORED AND FRUIT ORGANIC BEVERAGES

Far from being an epiphenomenon, the trend towards more natural products, with less sugar and more authentic tastes has become more pronounced in recent years.

In the dynamic segment of flavored waters (local trend figures), VITTEL® meets the expectations of consumers looking for refreshing pleasures, who readily turn to fruity, natural and gourmet waters with fruity compositions. A beneficial trend for VITTEL®, which has inspired the brand with new innovative creations that read the signs of the times. All our beverages based on VITTEL® natural mineral water are organic and free of preservatives, artificial flavours and artificial colours. They are also low in calories and composedof ingredients of natural origin.

VITTEL® Up

For a light refreshment with a touch of fruit taste to enjoy anytime of the day for adults and kids, VITTEL® launched in 2019 in France VITTEL® Up… VITTEL® natural mineral water combined with natural fruit aromas and a touch of organic cane sugar, for a light, low-sugar and naturally refreshing beverage.

VITTEL® ORGANIC INFUSED FRUITS

For more gourmet, intensely fruity and always naturaland healthy breaks? VITTEL® launched in France, Germany and Belgium in 2018 VITTEL® Infused fruits: a simple recipe based on a new process, inspired by home-made solutions, of cold infusion of organic whole fruits that naturally releases their flavors and intensity. A low-calorie drink made with VITTEL® natural mineral water combined with infused organic fruits and a hint of organic cane sugar.

In May 2020, VITTEL® Infused fruits has just got a makeover, with the launch of a new & unique 75cl format, witha transparent sleeve, allowing to appreciate the product and now 100% recyclable.

50cL, 1L 4x33cL

50cL, 1L 1L

Lemon-lime, peach & grapefruit(new 2020) flavours.Recommended public price: x€/1L bottle

NEW2020

NEW2020

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Lemon & mint Blackcurrant/RaspberryRecommended public price: x€/75cl bottle

In 1992, VITTEL® decided to launch — in partnership with INRAE (National Institute for Agriculture, Food and Environment - former INRA) — an ambitious and unprecedented project that we called AGRIVAIR. The end goal was simple: preserve the soil and natural areas around the source to ensure that the quality of VITTEL® natural mineral water remains unchanged. We focused particularly on:- Achieving zero pesticide and reduced nitrate level- Securing the presence of meadows, hedges and grassy strips in the heart of agricultural crops- Implementing alfalfa-based crop

A natural mineral water brand preserving biodiversity... Surprising? Yet we have already been doingthis for almost 30 years.

1 Biodiversity refers to every living thing in the planet including plants, bacteria, animals and humans

(Source: National Geographic). Ordinary biodiversity refers to species that are abundant in a given ecosystem.

© Vincent Ganaye

2. ACCELERATING ON THE PRESERVATION OF ORDINARY BIODIVERSITY

AS MEMBERS OF THE GLOBAL ECOSYSTEM, WE DEPEND ON “ORDINARY BIODIVERSITY”1

AS MUCH AS IT DEPENDS ON US. SO TODAY, VITTEL® HAS DECIDED TO ACCELERATE:WE ARE DEPLOYING OUR EXPERTISE BEYOND THE TERRITORY, WE ARE STEPPING UPOUR ACTIONS ON ALL OUR ACTIVITIES AND WE ARE MULTIPLYING COLLABORATIONSTO BRING NEW SOLUTIONS AND SCALE UP.

That way we have protected the local ecosystem. Because we knew the value of biodiversity when it is preserved: healthy ecosystem contributes to clean the water that infiltrates, purify the air, maintain the soil and regulate the climate. Over time, we observed that not only the underground water quality was preserved but also that the local biodiversity was thriving and rare species have been recorded onthe territory such as the Grey Shrike or the Hoopoe. And we were thrilled, because biodiversityis the key indicator of the health of an ecosystem. As of 2020, 10,000 hectares of land are protected by AGRIVAIR, in 11 municipalities with 12,000 inhabitants and 37 partner farms.

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HOW? BY FOCUSING OUR EFFORTS AND OUR RESOURCES ON 4 AREASTO PRESERVE BIODIVERSITY:

Preserving and developing natural habitats and ecosystems at VITTEL®and beyond local territory to respect and achieve the balance of biodiversity

Investing in the circular economy and developing alternatives to plastic to reduce our dependence on fossil fuels and sustainably manage the end-of-life of our packaging

Ensuring responsible and sustainable management of water resourcesto preserve the ecosystems around them

• Nestlé Waters is also investing in R&D (through Nestle Institute of Packaging) and partnering with innovative startups (Carbios, Danimer) to create more responsible packaging and find new recycling solutions. It is also a founding member of the NaturALL Bottle Alliance (alongside Danone and Pespico) to develop 100% bio-based PET bottle.

• Since 2019 VITTEL® has been restoring vegetation along a 2km stretch of the local river Petit Vair, to improve the aquatic biodiversity and that of the adjacent environments.

- 10,000 hectares of preserved territory- 12,000 trees planted- 300 hectares of preserved forest, in partnership with French National Forest Office

- Creation of a shelter for bats- 240km of hedges maintained along the edges or in the open field- Installation of perches for birds of prey

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Achieving carbon neutrality to fight climate change and its devastating effects on biodiversity

1 UTOPIES, Socio-Economic Contribution Study of Nestlé Waters Vosges on the Territory, April 2020.

Average cost avoidance based only on assessment of materials impacts.

CARBONEMISSION

NATURALECOSYSTEMS

WATERRESSOURCE

PLASTICPACKAGING

• Key actions at the heart of Vosges:

• Around €2 million invested per year in AGRIVAIR actions since its creation

• The positive impact of AGRIVAIR also enables to avoid €2.2 millions costs on average for territories and populations each year (services, health, biodiversity, water, soil)1

• 13% reduction in the quantity of water per liter bottled since 2010.

• 38% reduction of groundwater withdrawals between 2010 and 2019, for VITTEL® Bonne Source, which posts a negative natural refill rate. Through a collective approach, VITTEL® together with all local stakeholders involved in this issue, committed to contribute to a return to the balance of the water table by 2027.

• 100% of VITTEL® & VITTEL® Up bottles will contain rPET in 2021 to various proportions (from 35% to 100%) with 70cl, 75cl and 2L formats (and soon 50cL) already containing 100% rPET.

• VITTEL®’s packaging is 100% recyclable and we have been financing programs such as CITEO in France to increase the recycling rate of plastic bottles. Our objective is to collect as many plastic bottles as we produce for recycling by 2030 and already 90% by 2025.

• VITTEL® is committed to achieve carbon neutrality by 2022 by pursuing high-quality offsets in addition to investing in projects that reduce or capture carbon.

Fostering collective action:

The key to success of AGRIVAIR was to bring different people together around a common goal. This challenge is no different: we need everyoneto succeed. Our employees, our local partners, our suppliers and customers, and of course our consumers.We are also calling on external experts such as the French National Forest Office (ONF) or the international NGO Ashoka, with whom we are launching the “Act for Biodiversity Challenge”,a global search for changemakers who can collaborate to preserve and restore biodiversity. Everyone is essentialto create a collective chain in favorof biodiversity.

The journey is complex and challenging, we are aware of this.It is in its values of innovation, solidarity and collective action that VITTEL® will draw on to take up the challenge and playits part in the creation of tomorrow’s world. Today, we are starting by publishing our Manifesto and our Biodiversity Approach, which lay out our intention and reveal our actionsso far. As we will learn, we will act and share more.

DOWNLOADOUR BIODIVERSITY

APPROACH

DOWNLOADOUR MANIFESTO

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MEET OUR PARTNER

3 questions to Olivier Fruchaud,Partnership Director, Ashoka Europe

1. How did you come to partner with VITTEL®?

Since 2017, Nestlé and Ashoka partner on a global collaboration aiming at building a vibrant cross-sectoral community of social innovators and Nestlé employees who can drive together positive impact for the society. As one of Nestlé key brand, VITTEL® is willing to furthertheir commitments by supporting social innovators worldwide who are teaming up to preserve biodiversity in their local ecosystems, as they did themselves in the Vosges 30 years ago. VITTEL®’s teams are convinced that part of the solutions to the biodiversity loss issue will come from innovation and collaboration with social innovators and they can contribute to scaling their impact leveraging their know-how, outreach and financial power.

2. What is the “Act for Biodiversity Challenge”?

Launched by VITTEL® and Ashoka, the “Act for Biodiversity Challenge”is a global search for changemakers who can collaborate to preserveand restore biodiversity. We are looking for already implemented solutions with a system approach that engage people and organizations across sectors to preserve biodiversity. We believe that by building alliance sand catalyzing collaboration between key players — such as citizens,the scientific community, companies and/or governments —we can scale innovations to address the enormous environmental challenge we face.

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3. What will the next steps be?

We received over 200 applications from all over the world; all for very innovative projects from regenerative agroforestry, to bio pesticides using organic waste or ecological farms in urban areas. After carefully reviewing all the projects from March to June, we are ready to announce the 5 lucky winners in July. They will receive a financial stipend of 150,000€ and two of them will get access to an “Accelerator” program: a 2,5-month program with online courses and mentoring from Nestlé business leaders and other thought leaders, as a mutual learning experience to preparethe ground for future collaborations.

MEET OUR EXPERT

3 questions to Julien Didelot,Director of AGRIVAIR

1. Can you give us an overview of AGRIVAIR today?

Today, 10,000 hectares of land are protected by AGRIVAIR,in 11 municipalities with 12,000 inhabitants and 37 partner farms.The program covers around 80% of the impluvium of VITTEL® Grande Source - the area in which rainwater infiltrates. AGRIVAIR is managedby a team of 12 committed people with an annual budget of €2 million.

2. What are your biggest achievements?

The idea behind AGRIVAIR is the collaboration and collective action.We knew that for it to work we would have to convince and join forces with everybody locally. And we did. We have engaged local stakeholders — including farmers, industries, policymakers, scientists, tourism agencies and citizens — to encourage a zero-pesticide policy to protectthe watershed, leading reforestation efforts, preserving and restoring habitats of endangered species. And it has been going on for almost30 years!

3. What are AGRIVAIR’s ambitions for the years to come?

We are engaged in a journey; our goal is to monitor precisely the impact of every of our actions on biodiversity to keep improving on a day-to-day basis and ultimately to certify our local approach through an official label for the territory. So, we are increasing our action on the preservation of ordinary biodiversity, on hedge planting and the development of agroforestry. We want to put the trees back at the heart of the farms.We are also working on enhancing the value of permanent grasslands, because after the forest, grassland is the best protective cover for water resources. All this is done in constant collaboration with our farming partners.

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VITTEL® is unveiling in July 2020 its new communication platform “VITTEL®,natural source of vitality*” which celebrates the vitality of nature in the Vosges — from which VITTEL® natural mineral water originates — and raises awareness about its value. Because high quality water starts with a preserved nature.

A hymn to nature and life

Lush, peaceful, majestic and sometimes a bit cold, the nature of the Vosges hills is all thatat the same time. Yet, when no one is watching, the wilderness awakes and shows a much more entertaining side! Because when nature and its biodiversity are preserved such as they arein the Vosges, they offer an unsuspected and surprising show...

It is these stolen moments of VITTEL®’s bustling biodiversity that we have chosen to captureand reveal to the general public in this new campaign. These precious moments when the fauna and flora are imbued with joyful vitality and offer us astonishing scenes from their daily lives.

And of course, it wouldn’t be VITTEL® without that quirky touch of humor that has always made the brand so close to its consumers. That’s why we are putting the light on those astounding moments when animals thrive in this outstanding environment!

Vitality in a new light…

Traditionally associated with vitality, it will be the first time that VITTEL® highlights the creation of shared value, linking the water quality andits long-standing commitment for ordinary biodiversity in the Vosges.

“It is important for us to explain and reveal what we have been doing at our level on the territory for more than 30 years. All the actions that VITTEL® has carried out have certainly preservedthe quality of mineral water, but they have also been a formidable driving force in preserving biodiversity”, said Sophie DUBOIS.“We have chosen several emblematic animals of the Vosges to show that a preserved nature is the best source of vitality and to embody our commitments towards ordinary biodiversity”.

NATURAL SOURCEOF VITALITY

INSPIRE AND ENGAGE AROUNDA NEW COMMUNICATION CAMPAIGN

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The new campaign will start on July 6 in France, on July 13 in Switzerland and on July 15in Germany. It will be rolled-out in TV, digitaland print depending on the country. It includes a 30 & 20-second spots showcasing several animals that can be found in the Vosges region such as a frog, a squirrel, a bee or a ladybug.

Download the communication kitYoutube

Presidents : Matthieu Elkaim & Emmanuel Ferry

Creative Director : Alexis Benoit

Artistic Director : Thomas Yve

Copywritter : Quentin Burette

Business Director : Thomas Crouzet

TV Producer : Aurélie Appert

Sound Producer : Johanne Kenniche

Director : Vincent Lobelle

3D Production : Mikros

Executive Producer: Fabrice Damolini

VFX Producer: Nicolas huguet

VFX Sup: Guillaume Ho

CG Sup: Guillaume Dadaglio

Lead Animation: Alexandre Sauthier

Lead Texture/Shading: Vincent Coni

Lead Lighting: André Monteiro

Lead Compo: Sebastien Podsialo

Calibration: Sebastien Mingam

This so-called “ordinary biodiversity” is indeed the most present yet the most threatenedby human activities. However, it is essential for the equilibrium of our ecosystem. For example, ladybugs help regulate the population of other insects - they can eat up to 50 aphids a day –and as pollinators, the bees play one of the most important role in nature; the distribution of pollen from flowering plants. With this campaign, VITTEL® intends to put these often forgotten animals back in the spotlight.

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Drinking water contributes to the normal physical and cognitive function. Drink at least 2L of water a day from all sources as part of healthy lifestyle and a balanced diet.

At Vittel, water has always been a natural source of vitality.That’s why, for nearly 30 years, we’ve helped protect the water spring and biodiversity.

NATURAL SOURCEOF VITALITY

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