3 . — 5 . J u ly 201 8Kr a f t w er K Ber li n

Summer is calling and awakening a longing in us for the endlessness of the sea. For the chance to authentically experience foreign cultures. For peaceful summer houses surrounded by dry fields and vast expanses. From natural materials and harmonious colour palettes that remind us of Mediterranean landscapes under a cloudless sky, to folklore details that evoke associations with exotic life- styles. The collections oscillate between loud and quiet, strong and delicate, subtle and striking. However, they all have one thing in common: the fact that they are an homage to the vast open spaces awaiting us outside of the cities and their invigorating energy. Whether influenced by the close cooperation with artisan communities around the world and the wish to preserve traditional craftman- ship techniques or inspired by the unique-ness of nature – the SS19 collections by the exhibitors of tradeshow duo Greenshowroom and Ethical Fashion Show Berlin are very much conveying a desire for summer, faraway places and freedom.

A yEArninG For WidE,

opEn SpAcES

prESS- inForMATion:

TrEndS SuMMEr 2019

“Because there is no planet B” – that’s the motto

of Spanish label ecoalf. for the upcoming spring and

summer season, the brand, which is renowned for

its innovative recycling, is presenting the three themes

Ocean, Habana and Studio. inspired by Cuban flair,

for its Habana line ecoalf is combining local fabrics

like hemp with structured, flowing textiles and

natural colour tones with new prints. as part of its

“upcycling the Oceans” project, the label is

also launching a new swimwear line made of recycled

Pet bottles recovered from the sea in thailand.

eCOa lf

elegance is reflected in delicate details, exquisite

shapes and the careful selection of raw materials.

and that is exactly what the contemporary jewellery

by Parisian label Ombre Claire prides itself on.

But for designer aude Durou, however, there is a lot

more to the term elegance: such as a cooperative

spirit and respect for everyone involved. Her designs

are brought to life by tuareg artisans in niger

and Mali and are inspired by encounters with the

Saharan culture and the designer’s imagination.

the motto of the current collection is “eclipse”: silver

coins are filled with dark ebony while rings of

planets and solar systems are revolving around them-

selves and taking us back in time to the 1970s.

OM Br e Cl a i r e

Quirky. unique. Bold. in their designs, the two

designers behind the label Komana, livia and nina

Henne, combine their fascination for folklore

with the visionary world of artists and the wonders

of nature. Graphic prints are always the centrepiece

of their collections. for the upcoming warm season,

the Swiss sisters are putting their own spin on

polka dots, for example. and digital prints meet block

prints by indian artisans who are keeping their

traditions alive. Handpicked ecologically and fairly

produced materials serve as a canvas for their

ideas. Delicate, loose-fitting silk tops and trousers

form a contrast to utility bodywarmers made of

handwoven cotton.

KOM a n a

Dry hay fields, summer houses and the simple

country life – behind the SS19 collection by Swiss

label Jungle folk is the idea of a slowed-down

summer. Classic beige and black are complemented

by highlights in blue, cassis and egg yolk. feminine

linen dresses and jumpsuits that waft in the summer

breeze meet high-cut trousers and oversized

jackets made of handwoven silk-denim fabrics. and

in the coming season it is once again the mix of

modernity and timelessness paired with high-quality

fabrics and production in small cooperatives

and manufactories that is making the collection so

extraordinary.

J u nGle fOlK

timeless and original. Clean and natural. those are

the hallmarks that distinguish Spanish label Suite 13.

and the brand is also continuing to stay true

to these principles for this coming spring/summer

season. Vibrant colours meet neutral tones that

conjure memories of Mediterranean landscapes. at

the focus of the SS19 collection is a print that

references female beauty as artistic sketches of

different women’s bodies. natural materials such

as linen, most of which are produced in Spain, are

turned into elegant, purist styles in small work-

shops in Barcelona.

S u i t e 1 3

the creation of the perfect swimsuit that effortlessly

combines style, sustainability and functionality –

it was with this ambition that Mareen Burk launched

her Hamburg label Mymarini. the result is an

ethical swimwear collection for surfers and everyone

interested in water, sports, style and protecting

our planet. the yarns and labels come from Germany,

the fabrics from italy and the production takes

place in Croatia. and the highlight: the styles are

reversible and therefore offer two designs in one.

in the SS19 collection, golden edging and strong

colour combinations including pink and red are

providing eye-catching highlights.

M y M a r i n i

Gr eenSHOw rO OM a n D

e t H iCa l fa SH iOn SHOw Ber li n

During Berlin fashion week, the Kraftwerk event centre

transforms into the new Hub for Sustainable fashion

and innovation. forming the BtoB platform of the hub, the

Greenshowroom and ethical fashion Show Berlin are

presenting sustainably produced fashion. the Greenshow-

room features contemporary and high-end fashion,

while the ethical fashion Show Berlin displays street and

casualwear. the offer is complemented by accessories,

shoes and beauty products. a fashion show, blogger and

influencer events, networking parties, talks and panel

discussions as well as the conferences fashionSustain

and fashiontech by Premium Group round of event.

the organiser of Greenshowroom and ethical fashion

Show Berlin (and fashionSustain) is Messe frankfurt,

which, hosting around 50 textile fairs in europe, asia,

africa and america, is the global market leader for

textile industry trade fairs.

for more information, please visit our website at:

www.ethicalfashionshowberlin.com

www.greenshowroom.com

PreSS COntaCt:

Messe frankfurt exhibition GmbH

lilliffer Seiler

t +49 69 7575 6738

lilliffer.seiler@messefrankfurt.com

Kern Kommunikation

Mira Hein

t +49 69 65 00 57 32

presse@kernkommunikation.de

textS anD iMaGeS

tO DOwnlOaD:

greenshowroom.com/presse

ethicalfashionshowberlin.com/presse

BaCKGrO u n D i n fOr M at iOn

On M eSSe fr a n Kf u r t

Messe frankfurt is the world’s largest trade fair, congress

and event organiser with its own exhibition grounds.

with more than 2,500* employees at some 30 locations,

the company generates annual sales of around €661*

million. thanks to its far-reaching ties with the relevant

sectors and to its international sales network, the Group

looks after the business interests of its customers effec-

tively. a comprehensive range of services — both onsite

and online — ensures that customers worldwide enjoy

consistently high quality and flexibility when planning,

organising and running their events. the wide range of

services includes renting exhibition grounds, trade fair

construction and marketing, personnel and food services.

with its headquarters in frankfurt am Main, the company

is owned by the City of frankfurt (60 percent) and the

State of Hesse (40 percent). * preliminary numbers 2017

for more information, please visit our website at:

www.messefrankfurt.com

www.congressfrankfurt.de

www.festhalle.de

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