President's Message . . . . . . . . . . . 1Leading Trends in Marketing . . . . . 2Movers & Shakers . . . . . . . . . . . . 3

The Marketing Voice . . . . . . . . . . 4New Member Update. . . . . . . . . . . 5Marketing Tips . . . . . . . . . . . . . . 6

Off Course . . . . . . . . . . . . . . . . 7Golf Tourney Photos . . . . . . . . . . 8Board of Directors Listing . . . . . . . 8

President's Message

By Antoinette SanchezSouthern California Soil & Testing, Inc.

Summer is upon us and so draws near the end of our SMPS year and my term as chapter president. I have feelings of ambivalence towards my own personal success as president, but could not be more confi dent in the success of the talented individuals who I have the privilege of serving alongside. I am indebted to each of the 21 Board members who help the chapter shine through hustle and hard work in their respective roles as directors of various committees. It is because of their efforts that our chapter has accomplished the following:

Increased attendance at monthly programs, which is a testament to the hard work and dedication of our programs committee

Launching the chapter’s new and improved website

New members and the retention of existing members was signifi cantly increased as a result of our 2012 Membership March

Charitable contributions to HomeAid San Diego and Reality Changers

Our chapter’s role in successfully hosting the Pacifi c Regional Conference here in San Diego

Awarding members several scholarships to the National Conference

These noteworthy accomplishments refl ect the dedication of our Board and the participation of our members but our quest for success is not over just yet! Our chapter’s largest event of the year, the 2012 SMPS Golf Classic, was a tremendous success. I would like to personally thank our tournament sponsors, without whom our success would not be possible. Much appreciation goes out to:

Aerotek Good & Roberts Gould Electric KTU+A Miyamoto Structural Engineers RFB Consulting SOS Tradesman Southern California Soil & Testing, Inc. SWS Engineering Tobolski Watkins Engineers Van Dyke Landscape Architecture Webcor Builders Zack Benson Photography

In addition, I offer a very special thank you to Kevin Gennerman, President of A/E Scantech, Inc. and the San Diego Daily Transcript for being our corporate sponsors and assisting SMPS throughout the year with our programs, marketing and advertising. Your generosity is greatly appreciated.

In August the SMPS torch will be placed in the very capable hands of Ms. Carina Theissen with Brown and Caldwell. I know the chapter will have continued success under Carina’s leadership as she already has big plans brewing for some exciting programs in the coming year…so stay tuned!Finally, a sincere note of appreciation to an amazing Board of Directors who went above and beyond the call of duty from the executive board to the video productions, membership drives, social media blasts, hotel coordination, securing esteemed program panelists, golf planning, relentless efforts to obtain sponsors, and of course our SMPS Newsletter. Thank you all for really defi ning Society, your dedication and passion for Marketing, being truly Professional, and most of all for your Services!Cheers!! Antoinette

QUARTER TWO 2012 VOLUME 12 | ISSUE 1

www.smpssd.org

Inside

PM

BS&

SOCIETY FOR MARKETING PROFESSIONAL SERVICES – SMPS

SMPS Ju ly 2012 www.smpssd.org

Leading Trends in Internet MarketingPart Two: Using WordPress for the A/E/C MarketBy Nanette Newbry, Principal and Creative

Director, Studio 2055 WordPress has been one of the “go-to” tools for bloggers, but is that all it is good for? More and more websites are being created using WordPress themes. In fact, in August 2011, WordPress was powering about 15% of the top million websites in the world. Moreover, 22 of every 100 new active domains in the U.S. were running WordPress as well.1

“WordPress is a free and open source application and a dynamic content management system (CMS) based on PHP and MySQL.” It has grown to over 60 million users since its creation in 2003.Blogging: A Bad RapBlogging has a bad rap in our market. This is due to the misunderstanding of how it infl uences existing and potential clients, and the fear that people will negatively comment about your company. With marketing staffs shrinking, allocating the necessary time to maintain the content seems daunting. However, the benefi ts of increasing brand awareness for your company is simply this—utilize WordPress for either your main site or a sub domain for a news/blog site.Easily Distribute Your MessageWordPress may be used as the application to distribute your news, project updates, community relations and articles that position your company as a “thought-leader.” Comments can be “block quoted,” meaning you can use WordPress as a dynamic website without the typical blogging features.Here’s why WordPress has over 73 million users: 1. Easy to update: WordPress is open source, works with

multiple programming languages, but is user-friendly to non-programmers. This means that most of your updates can be done in-house, saving time and the cost of outsourcing the programming.

2. Extremely customizable: With countless plug-ins available, you can easily add a shopping cart, forms, videos, a calendar and SEO (search engine optimization) tools to your site.

3. Delivers SEO results: The most important thing about a website is being able to fi nd it. With SEO plug-ins and the amount of content you can create with WordPress-powered sites, it is hard to beat. One “post” or news release can spread quickly and organically online via search engines.

4. E-mail marketing: Integrating your WordPress content via an e-marketing campaign boosts its reach even more effectively, increases web search results and delivers your messaging virally.

2

Case StudiesThe Studio has designed and built both news (sub domains) sites as well as complete websites with WordPress. Our customers who frequently update/upload content, benefi t from the intuitive user interface and the results from SEO. Take a look at some of our recent case studies…Wordpress-Powered WebsiteLuminOre CopperTouchProject Goal: Start-up biotech company website for education and investor relations.Site Features: The design is clean, concise and cohesively refl ects the corporate branding initiatives. The site features an integrated blog/news page, contact form and embedded videos.

Wordpress-Powered WebsiteJeff Johnson, Author of “A Long Walk Around a Small Island”Project Goal: Author website for the promotion and sales of Jeff Johnson’s golf memoire book.Site Features: The approach is friendly, simple, targeted at golf enthusiasts and refl ects the book’s cover design. Professional photos and graphics, a contact form, shopping cart and social media sharing buttons are included.

1 State of the Word, posted August 19, 2011 by Matt Mullenweg, http://wordpress.org/news/2011/08/state-of-the-word.

www.smpssd.org Ju ly 2012 SMPS 3

Wordpress-Powered WebsiteLegionary Retreat HouseProject Goal: Retreat center website for retreat sales and registration.Site Features: Site design is inviting with a spiritual feel that refl ects the ambiance and nature of the Northern California retreat center. The site incorporates online event registration with Constant Contact.

Wordpress News BlogDesignWise, Studio 2055Project Goal: To increase company transparency and create a forum for project updates, community relations, press releases and helpful tips.Site Features: DesignWise is seamlessly integrated into our main website. The blog features seven index categories and social sharing buttons. All titles, articles, links and photos are posted with careful keyword and SEO consideration resulting in increased Internet exposure.

About Studio 2055Studio 2055 partners with our clients to discover creative ideas to enrich brands and grow their businesses. Our integrated graphic design services unlock the essence of your company through branding, digital marketing, print and meaningful copywriting. Clients range from start-up entrepreneurs to established brands such as Taylor Made-adidas, Reno Contracting, Hope Engineering and 20th Century Fox. Our portfolio of great design is a result of our passion, intelligence and personal commitment.

Movers & ShakersNews in the SMPS San Diego Marketing CommunityBy Suzanne Clemmer, DCI Engineers

NK Mbaya, CPSMClient Services ManagerChambers Group, Inc. 9909 Huennekens Street, Suite 206La Mesa, CA 92121p: 858.541.2800 ext. 7133 f: 858.565.8950nmbaya@chambersgroupinc.com

NK Mbaya joined Chambers Group, Inc. as Client Services Manager, where she is responsible for growing, managing, and directing business development efforts in new and existing markets. Her focus will be on developing relationships that strategically enhance Chamber’s growth in the San Diego market. NK has been an active SMPS member since 2002 and currently serves on the San Diego Chapter Board. She is also on the Board of Directors for the San Diego Post of the Society of American Military Engineers. A native of Kenya, NK originally came to San Diego for her Master’s degree in International Business Administration, but fell in love with America’s fi nest city and decided to accept a position here within the A/E/C industry. A few years ago, NK started the non-profi t, Now That You Know Foundation, which helps to educate girls in Kenya. When not doting on her 2.5 year old son, she enjoys playing fi eld hockey, snowboarding, beach volleyball, reading, and spending time with friends.

Erich Flessner, PE, LEED AP BD+C Senior Project ManagerLatitude 33, Planning & Engineering5355 Mira Sorrento Place, Suite 650San Diego, CA 92121p: 858.751.0633 ex.135 f: 858.751.0634erich.fl essner@latitude33.com

Erich Flessner has joined Latitude 33, Planning and Engineering as a Senior Project Manager. He is responsible for business development, marketing, and leading projects through construction. Erich has been working in the San Diego A/E/C community for 10 years, with involvement in ASCE, ACEC, SAME, and serving on the board for SMPS’ San Diego Chapter. Beyond work, Erich enjoys live music, golf, traveling, running, and the occasional craft brew.

Look for the SMPS Newsletter in PDF format on our website

www.smpssd.org

SOCIETY FOR MARKETING PROFESSIONAL SERVICES – SMPS

SMPS Ju ly 2012 www.smpssd.org4

The Marketing VoiceSlide PresentationsLike a Pro: Roles

By David Lecours, CEO and CreativeDirector, LecoursDesign, Inc.

Within a monarchy, it’s essential to know your role. The same is true for great PowerPoint style slide presentations. Your effectiveness as a presenter will increase royally by understanding the purpose and relationship of three key roles: Audience, Presenter, and the Presentation.Your Audience is KingThe only reason your presentation exists is to serve the King (your audience). Too many presentations fail because they are all about the presenter. When this happens, the King will demand your head. A great way to keep your head is to check your ratio of I/we to you. Use the word “you” at least three times as much as the words “I” or “we.”As you develop the content of your presentation, keep asking yourself, “how does this serve my King?” This will be your fi lter for deciding what gets included in your presentation.Your audience is a dubious King who wants to know why he should listen to you. To establish credibility, have someone else introduce you prior to going on “stage.” You must also be likable. Showing authenticity and vulnerability through personal story or self-deprecating humor is effective. The dubious King must then be persuaded why he should adopt your point of view. A combination of logical and emotional argument is best. Once the King likes you, decides to adopt your point view, then you must defi ne the next action for the King to take.The Presenter is the StarAs the presenter, you are the Star hired to entertain, inform, or persuade the King. The King has come to see you, not your slides. Presenters often make the mistake of thinking their slides are the star. Don’t hide behind your slides believing they will perform for you. If, in your presentation, you simply read your slides, then do everyone a favor by canceling the presentation and send them a PDF. Think of your slides as scenery that supports your performance.The Star deserves a spotlight. Presenters often make the mistake of turning off the lights to make their slides look better. Remember, you are the Star, not your slides, so make sure you are well lit. This will keep the audience awake and allow them to connect with you. Today’s projectors are powerful enough to project your slides, even in a well lit room.You need to put on a show. All business is show business. You can still be authentic, but think of your delivery as a heightened version of you. Ramping up your enthusiasm, vocal variety,

storytelling, dramatic effect is expected of you. This takes practice and knowledge. If you need help in this area (I certainly did), then I recommend joining a Toastmasters Club. It’s a fun, safe, and engaging way to elevate your charisma in front of an audience. Your Presentation is a PresentAs the Star, you are giving a present-ation to the King. The King doesn’t like to be confused. So it must be incredibly clear why you are giving this present, what this present is, how it will benefi t Your Majesty, and what the King is supposed to do next with your present.First, decide what the purpose of your presentation is. As Simon Sinek suggests in his famous TED Talk, start with why. Why are you giving this presentation? Is it to inform, entertain, or persuade? What is your topic? Then develop your unique point of view on that topic, a thesis that will run throughout your presentation.Stephen Covey’s “Begin With The End in Mind” is a great way to develop presentation content. Consider at least three benefi ts the audience will receive if they adopt your thesis. Once they’ve adopted your thesis, decide what you want your audience to do next. A call to action is a powerful way to end a presentation.ConclusionA Star Performer brings a present to the King. This sounds like an intro to a joke. But, if you’ve been there, standing in front of your audience about to begin, you want to be taken seriously. To help you succeed, remember the roles. You are the Star, gifting your presentation (a present), to the King (your audience). Do this, and the crown will become yours.

As a professional speaker and graphic designer, David Lecours helps fi rms develop, design, and deliver persuasive presentation interviews. David is Creative Director at LecoursDesign, a branding agency helping A/E/C fi rms to win new business. More at www.lecoursdesign.com

TSL

BD

www.smpssd.org Ju ly 2012 SMPS 5

New Member UpdateSMPS San Diego Welcomes Our New MembersBy Tarek Nabas, PRC, LEED AP, JCJ Architecture

Kalina Houck Marketing/ Business Development PRAVA Construction Services, Inc KHouck@pravacsi.comT: 760.929.9787

Kalina Houck joined PRAVA Construction Services, a full-service commercial general contracting firm, in 2009. In her role as Marketing and Business Development Director she is responsible for marketing materials, presentations, social media, supplier diversity, and the production of RFP, SOQ, and LOI responses. Kalina is planning on starting her MBA in Business Marketing this year. She is excited to meet, network, and expand her marketing knowledge with SMPS. Having grown up in San Diego, she loves surfing, hiking, water polo, and the Chargers.

Amanda KimblerBusiness Development CoordinatorO’Connor Construction Management, Inc akimbler@ocmi.comT: 619.291.4600

Amanda Kimbler joined O’Connor Construction Management, Inc. as Business Development Coordinator in February 2012. Prior to joining the A/E/C Industry, she worked in Supply Chain Management and spent time as a substitute teacher and softball coach in her native Ohio. She graduated from Ohio University with a degree in journalism. Amanda is new to SMPS and San Diego and is excited to meet, network, and expand her marketing knowledge with the San Diego Chapter. Amanda loves exploring San Diego and has a passion for writing. She is also a “foodie in training” so be sure to let her in on your favorite spots in San Diego when you see her at SMPS events.

Molly MannerMarketing AssociatePCL Construction Services, Inc.T: 858.657.3400mmanner@pcl.com

Molly Manner is a Marketing Associate in the San Diego office of PCL Construction Services, Inc. She has 15 years of marketing experience in the construction industry. Some of her responsibilities include preparation of proposals, SOQ’s, and presentations. In addition, Molly is responsible for public relations, advertising and direct mailing campaigns, and assists with company events and special projects. Outside of work, Molly enjoys hiking, baking, shooting, and arts and crafts.

Marilyn MattsonDirector of Business DevelopmentG/M Business Interiors mmattson@gmbi.netT: 619.236.0500

Marilyn Mattson has worked for G/M Business Interiors, a Herman Miller Dealer, in San Diego as Director of Business Development for the past six years. Her responsibilities include working with the architectural and design community, brokers, contractors, and various networking groups to develop business in the corporate, healthcare, education, and government markets. She is also responsible for organizing “Tables for Tots” to raise money for the Ronald McDonald House Charities in San Diego; architectural and design firms are given a child’s table and chairs from which they create incredible designs for auction. Prior to G/M Business Interiors, she had an interior design firm.

Toni R. McMahonBusiness DevelopmentGood & Roberts, Inc.tmcmahon@gnrgc.comT: 800.350.7614

Toni McMahon has been a part of the Good & Roberts business development team for the past two years. Utilizing her extensive knowledge in personal networking and web media, Toni helped her company promote its great reputation and build a stronger online presence through the use of social media. She has a BA in Industrial Psychology from Ohio State University, and 10 years of experience in the construction business. Toni’s other passion, if not her biggest, is cooking. Her Italian ancestry and the “cultural meaning” behind food captivated her from an early age and she has now become an artist in the kitchen. If something smells good in the neighborhood, Toni is probably cooking. Follow Toni on Twitter @toniRmcmahon.

Erin RookerMarketing CoordinatorTurner Construction Companyerooker@tcco.comT: 858.320-4049

Erin Rooker joined Turner Construction Company as a Marketing Coordinator in July 2011. Prior to joining the A/E/C Industry, she spent the last nine years in the commercial real estate industry as a Senior Marketing Specialist. Erin recently joined SMPS and is excited to meet, network, and expand her marketing knowledge with the San Diego Chapter. She graduated from San Diego State University with a degree in Business Marketing, and loves to spend her free time working on her house and trying new restaurants with friends.

SOCIETY FOR MARKETING PROFESSIONAL SERVICES – SMPS

SMPS Ju ly 2012 www.smpssd.org6

they would be getting beyond your approach for that price. Explain in no uncertain terms why you are the better choice.

Is the proposal development cost worth the investment in this opportunity?

Does it fi t in with your strategic business plan?

If you have a low chance of winning a proposal, your time, money, and effort are best spent elsewhere. While you are working on an ill-advised opportunity, another one may be waiting in the wings that you are too busy to notice.

Rules of thumb:

1. Do your homework2. Focus on the client’s needs3. Assess the competition4. Identify differentiators5. Identify the best resources in your fi rm6. Be creative, and, most importantly7. Get Marketing involved!

Marketing TipsProposals Aren't Bad...Just Misunderstood

By Stacy Mathieson, CPSM, Senior Marketing CoordinatorHaley & Aldrich, Inc.

A co-worker recently asked me to provide good and bad examples of our proposals. I wasn’t sure how to respond. I don’t think any of our proposals are bad, just…misunderstood. But perhaps I am biased.

I think the fi rst thought would be that proposals for projects we didn’t win (not lost, just didn’t win) were the bad ones, but I think this is a disservice to the proposal and the team. We could have put a brilliant proposal together, but the client still did not choose us. Why? There is, of course, any number of reasons. The thing with proposals is, we go in with the best of intentions, but somehow it just wasn’t what the client was looking for - lower pricing, a different approach, different experience profi le, the competition had a better relationship, the client contact we knew was not on the review committee like we expected, etc. Does that make the proposal bad? No.

What is bad is going into the proposal process unprepared. Sometimes we don’t have all the information we need to put our best foot forward – we don’t have that tight relationship with the client like we should, we didn’t know about the project far enough in advance, we didn’t understand the client’s needs or what they were looking for, etc. Not being prepared in this way makes it a bad proposal, regardless of whether your approach would provide the client with the Holy Grail. If they just wanted a coffee mug, then you’ve missed the mark.

In the go/no-go stage of the process, you need to be very honest when you ask yourself the following:

How close is your relationship with the client/decision makers? Do you have access to the decision makers to develop a proposal that is responsive to their needs/concerns, or are you just trying to get your name in front of the client so they will notice you? Now is not the time for that.

Do you have signifi cant relevant experience? If it just sort of fi ts and you don’t think they’ll notice, you’re wrong.

How strong is the competition? Do they already have an incumbent they like and they are forced to go out to bid? Or are they unhappy with the status quo?

How important is price? Even if it is last on their list of selection criteria, it is still important. If you think your price is going to be higher than your competition, show them the value

Newsletter Committee / Contributors Editor & Print Layout: Marylou Flanders, CPSM, AtkinsWeb Layout: Sharon Smith, Matalon ArchitectureContributors: Suzanne Clemmer, DCI Engineers David Lecours, Lecours Design, Inc. Stacy Mathieson, Haley & Aldrich Tarek Nabas, JCJ Architecture Nanette Newbry, Studio 2055 Evan Ross, RBF Consulting Antoinette Sanchez, SCS&T

www.smpssd.org Ju ly 2012 SMPS

Leave Crazed Competitor alter ego in the bag. Or at least measure your competitiveness with that of your playing partners before you: 1) issue a warning to your opponents that you are prepared to crush them each like your average 300-yard drive (even if that’s true); 2) laugh hysterically and offer a “nice shot” when your opponents launches aforementioned duck hook into Devlin’s Billabong; 3) even refer to your group members as opponents. This may set some to wondering what, exactly, a design-build effort would be like with you on board. And on that note…

Leave the obsequious bootlicking to groupies and political climbers. Nobody (the relatively normal among us anyway) likes to be fawned over. And they especially don’t like to be patronized. Even if you have the best of intentions, and you really did think your client’s pulled 3 iron into a squirrel’s nest atop the only pine tree on the hole was astonishing in its accuracy, perhaps you just enjoy that phenomenon internally. Of course, if your client says, “Did you see that? Amazing!,” instead of burying his club head into the ground up to the hosel, maybe your ensuing relationship will be fruitful indeed.

Let the course pro be the course pro and you be the average duffer. Author, John Gray, had this to say about unsolicited advice: To offer a man unsolicited advice is to presume that he doesn't know what to do or that he can't do it on his own. This is basically what you are telling your client when you start breaking down his takeaway, letting him know his head is up during his swing, or suggesting that he supinate his grip more in the sand bunker (even if that may help). No one likes having unsolicited advice foisted on them, especially by someone who is not getting paid to ply that trade by either them or that industry. Which begs one other nugget from Jack Adams: If it's free, it's advice; if you pay for it, it's counseling; if you can use either one, it's a miracle.

Pretend the golf course is a golf course and not a bar. The nineteenth hole. The roving beverage cart. The cart-mounted cooler. Al Czervik’s famous golf-bag tap handle. Imbibing is almost as much a part of casual golfing as swearing - both should be partaken of in small doses; both seem to help ease the pain of yet another bladed wedge; and both should be equally treated with a level of prudence. There are, as with everything, a couple of exceptions to this. The first is that your client is W.C. Fields and has actually appropriated the beverage cart and is doing donuts in the ground-under-repair. The second is that you are playing in the annual SMPS San Diego Golf Classic…and that’s where we were on June 1st. Take a look at the great pics from the Coronado Golf Course where we came out, connected, and broke all the rules.

7

OFF COURSERamblings on keeping your golf ball, and networking opportunity, out of the hazard.By Evan Ross, RBF Consulting

Golf and business. As synonymous as Caddyshack and…gopher hunting. Like a well-worn Tam o’ Shanter, the golf course continues to provide business professionals the perfect balance between the serious and delirious; a place for movers and shakers to let it fly (subsequently sigh or cry), and perhaps sign, ideally, on the dotted line (as opposed to the scorecard, which rarely pencils out). Each month, more deals are done on the fairways of the world than there are sandbaggers in all of this summers’ A/E/C tourneys.

Indeed, the links provide a lovely foil to the staid conference room or impersonal conference call. A place to connect, face to face, with those souls kindly giving you work and a chance to truly get sense of the value you bring to them as a trusted consultant. Or an earful about non-responsiveness. Either way, it’s a potential learning experience and quite possibly the only device to get any single person to hang out with you for four-plus hours, particularly a client who, under normal circumstances (and minus greens fees), might give you four-plus minutes.

So, here you are, on a brilliant sunny day, nice light-hearted energy among your group, and the potential of developing some strong relations with a client you’ve been trying to chat up for months. Things are looking good, like a wide open, gently curving fairway that plays perfectly for your draw. This is your moment. You tee it up, square up…and then look up and immediately duck hook it into that pond you couldn’t see from the tee.

This being as much a metaphor for addressing your client as your ball, it’s relatively easy to avoid shanking your otherwise solid performance out of bounds by heeding a few key, if obvious, offenses to fairway decorum:

Talk about golf, life, the weather, the latest Tiger Woods fail – anything you can think of before you resort to talking about business. At least serious business, and particularly in a first-time round with a client. That is the stuff of the stuffy conference room. While you are indeed playing 18 “for business,” and some day might roll out your development plans over the ball washer, make those initial interactions more about business-relationship building than business besieging. Because nothing may prove more damaging to your potential good will than interrupting your client’s perfectly serene day (admittedly, this is a phrase rarely applied to golf) on the course with something like business chatter. Remember: the worst day golfing is still better than the best day working.

SOCIETY FOR MARKETING PROFESSIONAL SERVICES – SMPS

SMPS Ju ly 2012 www.smpssd.org

SMPS OFFICERSPresidentAntoinette SanchezSouthern California Soil & TestingPresident ElectCarina Theissen, CPSMBrown and CaldwellImmediate Past PresidentEvan RossRBF ConsultingSecretaryKelly Michajlenko, CPSMArchitects Mosher Drew Watson FergusonTreasurerBrie PageBarnhart Balfour BeattyBOARD MEMBERSAdvisory ChairRandi Clark, CPSM, AECOMMichael Kincaid, CPSM, AECOMProgramsBruce WinerPCL ConstructionBrett WilliamsWebcorEducationTim Barr, CPSMLegacy Building Services, Inc.Alexandra HigginsAMECAccommodationsKimberly SmithAVRP Studios Catherine McCullough, CPSMMcCullough Landscape Architecture, Inc.MembershipBrandon HernandezRBF ConsultingBree TsaniffSWS EngineeringProfessional DevelopmentAmy OliverRolf Jensen & Associates, Inc.NK Mbaya, CPSMChambers Group, Inc.CommunicationsMarylou Flanders, CPSMAtkinsGolf TournamentJeff RankRolf Jensen & AssociatesJoniene SwickMiyamoto InternationalMediaSharon SmithAECOMVicki Ott, CPSMHaley & Aldrich

Pacific Regional ConferenceCarina Theissen, CPSM

8

2011-2012 SMPS BOARD OF DIRECTORS