president, skf automotive market (710.22 kb)
TRANSCRIPT
• SKF Automotive Market • Market and SKF reality
• Strategy
• Application driven innovation • Core application/product
• Core capabilities
• Create and capture customer value • Competitiveness
• Success stories
• Summary
Agenda
© SKF Group
What’s on the automakers agenda?
3 November, 2015 Slide 3
Source: Prime research -World Car of the Year Study Global Automotive Trends 2014
Focusing efficiency for emission reduction
(Engine downsizing and component weight reduction)
Increasing standardization of platforms and modules
Increasing cost competition from continued flat net vehicle
pricing and consumer demand on higher value content
Hybrid and fully electric powertrains
Confidence in growth of compact affordable cars still strong
© SKF Group
Implications for SKF Automotive Market: a combination of opportunities and threats
Supplier profits pools for mechanical systems are squeezed
Smaller / affordable cars increase cost pressure on
component suppliers
Friction reduction driven by legislation and green agenda
Weight reduction holds great potential
E-commerce channel for after market sales,
efficient logistics supply chain enabler for success
3 November, 2015 Slide 4
Source: SKF analysis
© SKF Group
SKF Automotive Market business
3 November, 2015 Slide 5
Seals
Ball and Taper
bearings
Wheel &
suspension
bearings
Other*
5. ILJIN
4. SCH 3. NTN
2. NSK
1. SKF
9. OTHER 8. TIM
7. CHINESE
6. JTEKT
*) >10 Product lines
9. OTHER
8. ILJIN
7. TIM
6. JTEKT
5. NSK
4. NTN
3. SKF
2. CHINESE
1. SCH
Product portfolio
Auto bearings
market shares
Hub bearing unit
market shares Top customers
Sales by region
Latin America
India
China
Eastern Europe
Asia excl. China & India
Western Europe
North America
18.3 BSEK
2014
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Where we come from
• Pioneered with hub and suspension bearing units
• Leadership in deep groove ball bearings
• Strong manufacturing footprint of small tapered roller bearings
• Vehicle aftermarket penetration benefiting from global image
of SKF
3 November 2015 Slide 6
Strong heritage
We have built
on a market
leadership
…however
• Local technical support through global application engineering
• Global manufacturing footprint
• World coordinated sales to cope with global platform offer
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TURN AROUND PLAN to address cost
• Addressing market requirements with the right cost/performance positioning
• Developing the aftermarket business model to fit market needs and new channels
What are we doing differently?
• Refocusing product portfolio to fewer product lines aligned with core capabilities
FOCUSED ACTIVITIES
1
2
© SKF Group
Turn Around Plan launched
Productivity Taking advantage of the synergies we get
from our new simplified organizational structure
Manufacturing Focusing on ongoing restructuring projects
footprint
Application specific Reducing our cost by tailoring specifications to
performance usage needs
Supplier optimization Focusing on direct and indirect material, services and logistics
Manufacturing Focusing on World Class Manufacturing processes,
technologies such as intelligent grinding
1
2
3
4
5
Priorities
© SKF Group
Main activities in Turn Around Plan
3 November 2015 Slide 9
Productivity Staff reduction vs end 2014
Supplier optimization
• Vehicle aftermarket resourcing
program
• New suppliers approval program
• Inbound transport project
• Global indirect material
consolidated purchasing
Manufacturing
technologies
• Cold rolling
• Intelligent grinding
• Operational improvements
1
4
-5,0% -10,0%
-7,0%
2016
FC
2015
FC
2015
YTD
2014
Application specific
performance
• Differentiated material and
specification.
• Aftermarket wheel bearing
material
Manufacturing footprint
2
On-going restructuring Closed
• Component factory, France end 15
• Kit operation, Sweden end 15
• Seals Plant, US end 16
Further restructuring under development
3 5 Targeting 8%
© SKF Group
Strengthening the vehicle aftermarket business model and service offer
3 November, 2015 Slide 10
Optimized channels to market
• Traditional market channels (service labels, distribution, re-
packers)
• Emerging regional and global e-commerce platforms
Focused product portfolio
• Focus on selected market segments, customers
• Full coverage for prioritized OEM platforms
• Products tailored to aftermarket requirements
Innovative manufacturing & demand driven supply chain
• World class supply solutions tailored to relevant channels
• Flexible manufacturing processes to address market dynamics
© SKF Group
Product portfolio development
3 November, 2015 Slide 11
Core products
Future
Core capabilities
Today
• Performance and feature leadership of hub bearing units
• Friction management in SKF bearings (balls & tapers)
• Selected automotive special products
• Seals portfolio supporting bearing business and enabler for friction reduction
• Develop game changer products in wheel end
• New solutions for next generation powertrains
© SKF Group
We are….
… stretching our internal capabilities!
• To build up a more competitive structure
• Deployed around our core business
• Dedicated to a more focused agenda to deliver application driven solutions with higher competitiveness and differentiation potential.
From process experts to product innovators!
3 November, 2015 Slide 12