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Presenter Name, Credential Title. The Challenge. To conduct one of the most ambitious pieces of global industry research ever conducted on the field of professional coaching. Delivered in 9 languages Mobile device compatibility 6-month survey field time. The Outcomes. 12,133 valid responses - PowerPoint PPT PresentationTRANSCRIPT
Presenter Name, CredentialTitle
The ChallengeTo conduct one of the most ambitious pieces of global industry research ever conducted on the field of professional coaching.
• Delivered in 9 languages• Mobile device compatibility• 6-month survey field time
The Outcomes
• 12,133 valid responses• 117 countries• Not one “zero return” day• All 50 U.S. states
117 Countries Participated
100+ returns (31 countries)
50-99 returns (7 countries)
Fewer than 50 returns (79 countries)
Main FindingsAbout You—The Coach
Regional Breakdown by Gender
Coaching remains a female-dominated profession; however, there are more male coaches coming through in Asia and Latin America.
Regional Breakdown by Gender
Base: 12,091
Level of Formal Education
More than half of coaches have a third level qualification.
Coaching ExperienceCoaches are becoming more experienced with almost one in five coaches now having at least 10 years experience.
Base: 2007: 5,415; 2012: 12,090
“I View Coaching as…”Coaches predominately view coaching as a profession.
Base: 12,133
Coach-specific TrainingMore than three quarters of coaches have received
accredited/approved coach-specific training.
Base: 12,133
Importance of a CredentialThree-quarters of coaches (76%) agree that the people and
organizations who receive coaching expect their coaches to be certified/credentialed.
Base: 12,104 Strongly disagree Somewhat disagree Somewhat agree Strongly agree
Main FindingsThe Size of the Profession
Profile of the Profession
Total revenue generated by coaching: $1,979 million USD
Total number of coaches: 47,500
Average annual revenue generated by coaching: $47,900 USD
Three Key Statistics
Profile of the ProfessionThree Key Trends
Average fee for 1-hour coaching session: $229 USD
Average number of clients currently coaching: 10
Average hours per week working as a coach: 13
Main FindingsKey Issues Facing the Profession
Past and Future Trends
Looking Back: A Volume Driven Recovery
While the number of clients, coaching sessions, and revenue had increased, the average fee for 1-hour sessions remained the same over 12 months.
Base: 9,820—9,927
Looking Back: Will Key Indicator Trends Remain the Same?
Both ICF Member and non-ICF Member coaches have the same positive outlook over the next 12 months.
Base: 9,786-9,883
Did the Global Economic Downturn Bring Coaches Together?
More ICF Members (36%) than non-ICF Members (25%) have joined a professional coaching organization in the past 12 months.
Base: 9,810
Regulation of Coaching
More than half of the coaches surveyed felt that coaching should become regulated. Among those coaches, and those who remained unsure, the majority felt that professional coaching associations were best placed to handle this responsibility.
Regulation of CoachingDo you believe that coaching should
become regulated?
Base: 11,401
Who do you believe would be the best placed to regulate the coaching
industry?
Base: 8,732 (those who answered “Yes” or “Unsure” to the previous question.
Unsure 24%
Yes 53%
No 23%
ICF: 55% Non-ICF: 51% ICF: 87% Non-ICF: 80%
Professional coaching associations
84%Individual coach
practitioners 6%
Government entities 10%
Regulation of CoachingDo you believe that coaching should become regulated?
Base: 8,732
Coaches in North America are significantly less likely to see the need for regulation.
Biggest Obstacle in the Future…
Base: 11,280
More than 40% of coaches believe the biggest obstacle for coaching over the next 12 months will be untrained individuals who call themselves coaches.
Biggest Upcoming Opportunity…
Base: 11,300
Just over one third of coaches believe that increased awareness of the benefits of coaching is the biggest opportunity for the next 12 months.
Final Report• Coaching Profession: Size & Key Trends• Profile of Coaches• Training and Accreditation• Profile of Clients• Interaction between Coach and Client• Key Issues and Future Trends• Technical Appendix
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Coachfederation.org/coachingstudy2012