Presented by: Paul BartishevichPresident/CEO Finger Lakes Productions Int’l

Capitol Hill Oceans WeekJune 10, 2004

Creating an Ocean Literate Society

FLPI Radio Program Initiatives

MicrobeWorld

Heard on more than 275 stations in the US and

around the world

The world’s only daily radio series highlighting

ocean issues

Funding and production support provided by:

Produced in cooperation with:

NOAA OfficesOcean ExplorationAquarius/ Girl Scout InitiativePacific Marine Environmental LabMonitor National Marine SanctuaryNational Marine Fisheries ServiceArctic Research OfficeOcean Carrying Capacity ProgramVents ProgramOther OfficesRosenstiel School -University of MiamiThe Ocean Conservancy (formerly the Center for Marine Conservation)Harbor Oceanographic InstitutionWoods Hole Oceanographic InstitutionScripps Institution of OceanographyMonterey Bay Research InstituteThe Nature ConservancyWildlife Conservation SocietyMonterey Bay AquariumU.S. Office of Naval ResearchU.S. Environmental Protection AgencyNational Science FoundationNASA's Earth ObservatoryU.S. Geological SurveyConsortium for Oceanographic Research and Education

SeaWebShoals Marine LaboratorySea Education AssociationCalifornia Academy of SciencesNational Coral Reef InstituteNational Research CouncilNational Marine Educators AssociationNational Marine SanctuariesNational Oceanographic Data CenterOxford UniversityManomet Center for Conservation SciencesNew England Fisheries Management CouncilMid-Atlantic Fishery Management CouncilBahamas Reef Environment Educational FoundationMAST AcademyAlaska SeaLife CenterMiami Museum of ScienceCabrillo Marine AquariumCenter for Biological Diversity U.S. Fish and Wildlife ServiceCoral Reef AllianceFlorida Marine Research InstituteFlorida Keys National Marine SanctuaryCenter for Marine Advanced Technology

Our Ocean World Editorial Resources and Contributors

University of California at Santa BarbaraUniversity of Alaska at FairbanksOregon State UniversityFlorida International UniversityUniversity of Rhode IslandUniversity of North Carolina at WilmingtonUniversity of WisconsinUniversity of IdahoUniversity of ColoradoUniversity of HawaiiUniversity of WashingtonUniversity of MinnesotaUniversity of British ColumbiaNortheastern UniversityNew York UniversityScientific Center of MonacoTethys Research InstituteLawrence Berkeley National LaboratoryInternational Tsunami Survey TeamSouthampton Oceanographic CenterOcean Wildlife CampaignStanford UniversityFlorida State UniversityTexas A&M UniversityUniversity of California at DavisUniversity of California at Berkley

Heard locally weeknights at 7:58 p.m. following the NewsHour with Jim Leher

Outreach via the Our Ocean World Website

Influencing a diverse audience consistently and cost-effectively

Ongoing Mass MediaPublic Service Campaign

Annual Symposium with News Leaders

Ongoing Mass Media Public Service Campaign

Multi-platform media public service campaign

provides an ongoing dialogue with America to highlight ocean issues and how the ocean plays a

major role in everyone’s lives

Big Brothers Big SistersIssue: Mentoring

Challenge: Approximately 14 million young people are at risk of not reaching productive adulthood in America.

Big Brothers Big Sisters of America (BBBSA) provides one-to-one mentoring relationships between adult volunteers and children in 460 programs throughout the U.S.

This campaign encourages individuals to support Big Brothers Big Sisters and make a positive difference in the life of a child.

Viewers and listeners are urged to visit bigbrothersbigsisters.org or call a toll-free number, 1-888-412-BIGS to find out how they can get involved.

Mass Media Public Service Campaign A working example

Source: Ad Council 2004

Campaign results:

Eight months following the launch of the campaign in October 2002, applications for Big Brothers Big Sisters mentors increased by 75%.

In the first six months of the campaign, visits to the web site rosealmost 130% from an average of 26,000 unique visits per month to 59,342 unique visits per month.

During the first six months of the campaign, calls to the hotline increased by more than 2,000% from an average of 200 calls per month to 4,400 calls per month.

Ongoing Mass Media Public Service Campaign

Source: Ad Council 2004

Cultivating relationships withmedia decision makers

Annual Professional Media Ocean Symposium

Invite top managers from major networks to annual

two-day symposium

highlighting the status of the ocean and it’s

impact on planet earth. Invite an additional family member, preferably a child,

to underscore the importance of ocean management issues.

and others…..

Rotate to a new coastal region and havea national array of scientists present each year

The Cost of Inaction

“The oceans affect and sustain all life on earth.”

The Ocean Planet

Source: 2004 Preliminary ReportThe U.S. Commission on Ocean Policy

“More than $1 trillion, or one-tenth, of the nation’s annual gross domestic product (GDP) is generated

within the near shore area, the relatively narrow strip of land immediately adjacent to the coast.”

“Looking at all coastal watershed counties, the contribution swells to over $4.5 trillion, half of the nation’s GDP.”

The Ocean Economy

Source: 2004 Preliminary ReportThe U.S. Commission on Ocean Policy

The Time for Action

“We’ve got to get a new way of doing business here or the oceans are going to be in serious

trouble and not recoverable 10 years from now if we don’t get on it.”

The Ocean Clock

Source: May 2004 interview for OOW with Admiral James D. Watkins

The Cost of Action

Estimated Cost for New Initiatives to Create an Ocean-Literate Society

•Public Service Ocean Literacy Campaign $1,000,000

•Media symposium $300,000

•Total Annual Cost: $1,300,000