presented by score staten island, new york. twitter twitter is a free social networking and...
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Presented by SCORE
Staten Island, New York
TwitterTwitter is a free social networking and micro-blogging service
send and read other users' updates (otherwise known as tweets)
Limit 140 characters in length. Use widely by cell phones, blackberry, etc.
Sign in – can search groups
Contact friends in Twitter @friendsemailaddress.com
Form group – import contacts – enter bio and picture – link to your website and blog
MORE UPDATES RESULT IN MORE FOLLOWERS
OFFER VALUABLE INFORMATION – ANSWER QUESTIONS
Twitter – a Public Relations Tool For small businesses without the
resources Twitter presents a free and efficient alternative to promote goods and services directly to customers
Recent data issued by market researcher Kelsey Group indicates that 9 percent of small businesses now wield Twitter accounts as public relations tools.
Twitter Advice Listen before speaking Don't be boring
Offer useful content Update daily
Give your customers a reason to follow Embrace Twitter applications
Twitter Advanced Search, ChirpCity, Nearby Tweets and Tweepz.
Video – Using twitter to promote your business
Using Twitter for Your Business Sign up using Company name Search and Learn before posting Monitor tweets about your company
Use tweetdeck.com Monitor competitors use
Search.twitter.com Participate – answer questions
A Few Uses for Twitter A restaurant tweets their daily
specials A ticket agency tweets about-to-
expire tickets A realtor tweets new homes on the
market A chamber of commerce tweets
local events and promotions.
Major benefits using twitter with your business: Marketing – think of twitter as just another front
in. When you release a blog post or a product or service you can announce it on twitter
Knowledge network – if you follow other people on twitter in your field of expertise you have a huge resource
Support – are you having a technical or other issue, let people know on twitter. You will get help.
Soft sell – give information be helpful.
Using Twitter for Your Business Identify influential tweeters and
establish relationships with them. Twinfluence.com
Use sponsored tweets for very popular tweeters. Must be in sync with your brand. (new concept)
Create a user-friendly Twitter ID (@yourname)
Your Twitter ID is part of your personal brand. Plain and simple. Your first choice for a Twitter ID should be your name
Search for people to follow
It’s completely normal in Twitter culture to “follow” people you’ve never met.
Begin by looking for people with common interests, hobbies or professions.
A few tools to get you started: • Twitter search – This is the only search
function actually hosted by Twitter. It’s extremely easy to use and offers comprehensive results.• Twellow – An application similar to Twitter search except that you can search by categories (which makes results more targeted).• TwitDir – I like TwitDir because it offers a search function and breaks Twitter users into categories like the top 100 people followed and top 100 updaters.•A more recent addition worth checking out is the Twitter people directory, WeFollow
Learn the lingo. You’ll want to join the crowd
• DM = Direct Message• @ = Use to reply and always include proceeding a Twitter ID in a reply• RT = Retweet• Tweet = Sending a message on Twitter• Tw + any other word. A fun practice on Twitter is to develop a new twist on old words.
Add your Twitter ID to all of your signatures
Pimp out your Twitter name (and not just on Twitter). As social networks like Twitter continue to go mainstream, you’ll want to be able to connect with new users.
A few opportunities to pimp out your Twitter ID: • Add under your name when you comment on
a blog• If you friend someone on another social network, add a personal message which includes your ID• Include a “follow me on Twitter” signature on all of your email accounts or for your social media email signature
Read the bio of those who follow you
Know something about those who follow you. The information you get from a bio makes it easy to engage in dialogue. If someone lists knitting as a hobby, send them a link to a knitting blog you came across. It opens the door for dialogue and that is what your community is all about.
Learn the etiquette
NEVER post personal information like your social security number
Many people on Twitter will “unfollow” someone who sends multiple “tweets” in a row.
Asking multiple questions to the same person or the same question asked to multiple people
Remember this is a public forum. Email them privately if the tweet is senstive.
13 social network apps
iPhone – Blackberry, etc.
Ads Targeted to Keywords
TWITTER 4.5
Staten Island
Why Twitter Rocks Traffic Promote your
content Fast help and
feedback Find a new
audience Inform people of
your status Networking
Marketing It’s fast and mobile Provides
inspiration It’s viral Latest news. It’s fun It’s simple Make money
twInfluence is a simple tool for measuring the combined influence of twitterers and their followers,
with a few social network statistics thrown in as bonus.
Imagine Twitterer1, who has 10,000 followers - most of which are bots and inactives with no followers of their own. Now imagine Twitterer2, who only has 10 followers - but each of them has 5,000 followers. Who has the most real "influence?" Twitterer2, of course.
Bot is a piece of software automatic and repetitive
Time Saving Methods
TweetLater.com
The free version of this service allows you to schedule (future-post) your Tweets on Twitter.
This service also allows you to set up one custom (filtered) version of your Twitterfeed to post on your blog
Social Search allows Google searchers to link their Google Profile with the various profiles they have on social-networking sites such as Facebook and Twitter. Google launched it as a Google Labs project, but it's now going to be available to the wider Google user base.
Google Social Search into beta
Watch a Video with this Link
Google Social SearchWith Social Search, Google finds relevant
public content from your friends and contacts and highlights it for you at the bottom of your search results. When I do a simple query for [new york], Google Social Search includes my friend's blog on the results page under the heading "Results from people in your social circle for New York." I can also filter my results to see only content from my social circle by clicking "Show options" on the results page and clicking "Social."
The art of “retweeting” taking a twitter message someone else has posted, and rebroadcasting that same message to your followers.
Use the hashtag # symbol. Prefix a word with a hash symbol: #hashtag in your
Tweet Example #taxinformation Twitters doing a search for tax information
Follow you and possibly retweet your post. Result – Thousand of new followers. Can be used to advertise events – seminars,
etc. They link to your blog and get access to your
web site.
Feeds your blog to twitter, facebook and more.
Twilert.com – Get alerts on twitter based on various criteria.
Symbols @ = Placing this before a person’s
Twitter name (i.e. @sethjenks) is an open conversation directed toward that person. Anybody can see this communication between you and the person your @ing. You can @ anybody on Twitter, even people who are not following your updates.
Symbols D = A private conversation between you
and a person who is following your updates. There is a space between the ‘d’ and the person’s name and you don’t need to use the @ sign. You can only direct message people who are following you.
Symbols RT = Re-tweeting means, Sweet! I like this!
Passing it along. Always give props to the original tweeter.
# = This is the hash tag. It means that the tweet that you are sending out belongs to a particular topic or conversation but is not directed to anyone in particular. People interested in that topic will search that hash tag and find your update on the subject.
Go to Hashtags.org
Enter subject – see result
Summary Connect with customers and really listen to
what they’re saying - Have an eye-catching Twitter page, back it
up with interesting comments, and retweet, retweet, retweet!
- Keep an eye out for influencers and reach out to them
- Search what people are saying about your company or yourself
- Follow trending topics – your business might just show up as one
The bottom line? Using Twitter effectively as a marketing tool means reading more than you are writing.