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SUPPORTING YOUR RETAIL AMBITIONS
People Counter
Tekio Srl
MilanoSupporting Your Retail Ambitions
People Counter for Retail Chains
2015 New Release | Model M5
5X Metrics in One Device
Combining 2 Technologies
Video Counting + Wi-Fi Tracking
Tekio Srl
MilanoSupporting Your Retail Ambitions
Video Counting
Combining 2 Technologies – Video Counting + Wi-Fi Tracking
We are the first in the world to combine video analytics counting and Wi-Fi deacon
tracking in one device, giving you 6 business metrics:
Wi-Fi Tracking
2) Outside Traffic
3) Dwell Time
4) Returning Customers
5) Cross Shopping
1) Footfall Counting
5X Metrics in One Device
Tekio Srl
MilanoSupporting Your Retail Ambitions
High Counting Accuracy of 95% or aboveEmploys the most advanced algorithm, Multilayer Background
Subtraction based on color and texture, solving the issues with
shadows and light level changes.
Bi-Directional CountingCounts IN and OUT traffic simultaneously
Incorporating a 180º fisheye lens, covering entrance width of
up to 12 meters at mounting height of 3.5m
Real-time DataAccessible from anywhere with Internet connection
Internal Data Storage up to 5 yearsCounting is not affected, even if network is down. And data
will be kept for retrieval when network is restored
1) Footfall Counting
Widest Door Coverage
Additional Features
◾ Wide Angle Lens
◾ Independent Unit with
Powerful Chipset
◾ 8GB Internal Storage
◾ Connect via Ethernet
◾ Discreet and Stylish
Tekio Srl
MilanoSupporting Your Retail Ambitions
2) Outside Traffic
• Footfall counter is a Wi-Fi hotspot itself
• It detects the Wi-Fi signal emitted by mobile
phones
• It distinguishes the counting data by their
unique ID
• Detects passer by outside the store and
giving you an outside traffic count
• Comparing this outside traffic with the
footfall data and giving you the store front
conversion rate
• Wi-Fi data is normalize with video counting
data Distinguishes distance from the door detected
by the signal strength
Tekio Srl
MilanoSupporting Your Retail Ambitions
2) Outside Traffic
A. Although the footfall is one of the peak of the
day, but the turn-in rate is similar to the morning
time which is low. Perhaps management need to
find ways to maximize the turn-in rate during this
time, e.g.:
◾ Hand out free samples at the store front
◾ Distribute flyers
B. Footfall is similar to lunch time, however with
the turn-in rate we can see it is much higher,
probably due to the
◾ marketing promotion at that time
◾ many yummy mummies shopping after
school hours
C. High outside traffic after store closing.
Management may need to consider in extending
store operating hours to catch the traffics
This data gives you the following insights:
Tekio Srl
MilanoSupporting Your Retail Ambitions
3) Dwell Time
A. Customer dwell time
decrease and sales
drop on this day,
perhaps there is not
enough staff to serve
customers
B. Customer dwell time
is high, operating team
can find ways to
increase customer
engagement to boost
sales
Measure how long customers stay inside store by tracking unique identifier emitted by each smartphone’s
Wi-Fi signals as they enter and exit the store.
By looking at the dwell time and sales transaction, management will be able to find the pattern matching
This data gives you the following insights:
Tekio Srl
MilanoSupporting Your Retail Ambitions
4) Returning Customers
A. Returning customers are relatively higher
during weekdays.
◾ Introduce loyalty discount or promotion
during weekdays to increase customer
loyalty
B. By comparing with other stores, management
will be able to evaluate which stores able to
retain loyal customers better
◾ Bad performing stores need to find ways
to serve customers better. For example,
promote loyalty program
Distinguishes if the customers have visited the store before by matching the unique identifier with previous
records.
Measure customer loyalty via the frequency and shopping habits of returning customers
This data gives you the following insights:
Tekio Srl
MilanoSupporting Your Retail Ambitions
5) Cross Shopping
A. Visited outlet and main store is high on this
week because it is the bank holiday week so
customers are more likely to travel far to visit
different stores
B. 2 or more store is high on this week probably
due to the stocks in store A is not enough and
thus customers will go to another stores to buy
Compare the unique identifier records from different stores to identify if the shoppers have visited other
stores before
This data gives you the following insights:
Tekio Srl
MilanoSupporting Your Retail Ambitions
Cloud-based Control PanelAllows retailers to remotely manage multiple counters
from a central location
Easy InstallationCounter will be delivered fully configured, so that it’s
ready to plug and play
Up to 5 hours verification study by FootfallCam
specialist
ReportingDashboard, data analytics and scheduled reports
Flexibility of Data HostingData can be hosted in either FootfallCam’s server or your
own server
Additional Features
Accuracy Audit
Integration with Other Business SystemE.g. EPOS system, Cognos, Business Object, etc.
Tekio Srl
MilanoSupporting Your Retail Ambitions
Technologies
First Generation: Beam Counters• Counts when a person or object passes
and breaks its beam.
• Not networked, involves each night
manually record counts from the device.
Second Generation:
Networked Footfall Counter
Third Generation: 5 Metrics
Counter (Video + Wi-Fi Counting)
• Thermal Counting: Uses array sensors to
detect heat sources
• 2D and 3D Video Counting: Computer
vision carries out its image processing to
recognize, track and count people.
• Video Counting: Uses the most robust image processing
algorithm - Multilayer Background Subtraction, based on
color and texture – to provide excellent counting
accuracy (90 – 95%)
• Wi-Fi Counting:
o Uses Wi-Fi receiver to pick up Wi-Fi signals emitted
from smartphones, counting people nearby
(outside traffic).
o Detect unique Wi-Fi beacon signals, giving
additional business metrics (dwell time, returning
customers and cross shopping).
CONTATTO
Corso Venezia, 5 – Milano
Tel.: +39 02 76003348
www.tekio.it
Tekio Srl
MilanoSupporting Your Retail Ambitions