Gordon MayerSept. 30-Oct. 1

Presentation, Poise & Practice

What would you tell President Obama about your work if you crossed paths jogging?

CMWho?

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What do you do?

Learn from last time (preview)

Think about what 3 things I'd like the audience to take away from the presentation and to incorporate a story to help convey my messages

Learn from last time (preview)

Keep it simple and feel comfortable making one point -- but by repetition, making it well.

Learn from last time (preview)

Think about the message you want people to hear and take away from the presentation FIRST - then use this information to create the presentation.

Learn from last time (preview)

Less is more when using ppt!

What Do We Tell People?

How People React

What People Want?

What Do You Want?

Yahoo image search: nobel prize from mental floss, headline from imagechef.com, scholarship from LPHA.org

TurnoutAttendance at an event

Why We Communicate

AwarenessUsually traces back to money

Advocacy Best to engage audience

What Are Our Goals?

Who Are Our Audiences?

What Are Our Messages

Got milk? / ¿Toma leche?http://www.gotmilk.com/fun/toma_leche_2.html

‘Facts Are

Meaningless’

Audiences Do Not Want

“mission statement” by Ecastro, from flickr

6 Types of Stories

• Oh No!...disaster, tragedy, bad news

• Yes!...victory, agreement, improvement

• Wow!...extreme, unique event

• Hmmm!...thought-provoking, stimulating

• Rituals...opening days, funerals, birthdays

• News You Can Use...helpful information

• Hi! My name is _____ and I work with… • You know how… (problem)• Well, what we do is…(feature)• So that …(benefit)• We’re kind of like the…(metaphor)

– Feature: the physical traits or description of what you do– Benefit: a feature translated into a member’s satisfaction. What do

the members get because of what you do?– Metaphor: a comparison that can be funny or startling; goal is to

make your work familiar.

Crafting An Elevator SpeechWho We Are, In A Minute Or So

WhatStoriesCarryMessagesTo Our Audiences?

The “Average

” Presentat

ion

Need to Know Ahead of Time

A little about PowerPoint

“In a business setting, a PowerPoint slide typically shows… about 8 seconds’ silent reading material.…

Audiences consequently endure a relentless sequentiality, one damn slide after another.”

Edward Tufte

Structure: It’s Not What You Think

Agenda: Greenbelt - Agenda doodles from thisisbossy @ flickr.comStopwatch: stopwatch from wwarby @ flickr.com

A Design Primer

Contrast

Repetition

Alignment

http://dev.opera.com/articles/view/10-colour-schemes-and-design-mockups/alignment.jpg

Proximity

A list

Item

Item

Item A listItemItemItem

PowerofThree

PowerPoint, Handouts, & Anchor People

Scott Rekdal.com, 9/12/2007

Beginnings & Endings

See you tomorrow!

• Bring 2-3 slides Please Email gordon@newstips.org or bring on a thumb drive

• Come ready to be on cameraDress as you would for your big presentation

• Incorporate lessons from todayTime permitting--redesign, redraft, and practice

Design & Style

“What the good presentations have in common is that they were created carefully and thoughtfully with the audience in mind and were delivered with passion, clarity, brevity, and always with "the story" of it (whatever it is) in mind.

Garr Reynolds, Presentation Zen blog

Gordon MayerSept. 30-Oct. 1 Part II

Presentation, Poise & Practice

Be Prepared

http://www.schubart.net/archives/2004/12/

Share!

Help, I’m Nervous

Steven Poff, “July 31st 2008 - I Aimed, I Pulled the Trigger, from flickr

Presentation Tips: BridgingIf you are asked a question not on your agenda, bridging is the effective way to respond.

Nikki Sixx, by Tawny Rockerazzi from flickr

Presentation Tips:Flagging

More tips

“For instance…”

The three Cs

Best/Worst, Last/First

Ultimate expert

Quote your enemy

More Presentation Tips

Webinars (help, I can’t see anyone!)

Practice!