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CONTENTS

1. Cover Page

3. Table Of Contents

5. About Festival

7. Social Media

9. About Foundation

13. Sponsorship Opportunities

o Team Staging Tent


o Beach Stage

o Parade of Champions

o Ceremonies & Awards

17. About Festival

o Entertainment


o Hillside Main Stage

o Backstage Exclusive


o Family Fun


o Environmental Partner

o Hydration Station

o Bicycle Parking


o VIP Area


o Volunteer Village


o Mobile App


o Become A Vendor

o Exclusive Wine Supplier

33. Sponsorship Price List

34. Back Cover – Festival Map

WHO

FREE ADMISSION

• 75,000 attendees

PARTICIPANTS

• 5,000 athletes

• 200 teams

DEMOGRAPHICS

• 55% Female

• 45% Male

EDUCATION

• 66% College/University

AGE

• 5% under 18

• 22% 18 – 24

• 34% 25 – 34

• 14% 35 – 44

• 20% 45 – 60

• 5% over 60

INCOME

• 10% $100k+

• 37% $75K+

• 16% $55k+

• 37% other

WHAT

NORTH AMERICA’S PREMIER

DRAGON BOAT FESTIVAL

•Not-for-profit founded in 1993

•First inaugural festival in 1994

•Today it is a multi-day celebration of the

arts, sports, culture and heritage.

WHERE

• Mooney’s Bay Park, Ottawa, ON, CA

WHEN

DATES

• June 23-26, 2016

SCHEDULE

• Thursday 5pm-11pm

• Friday 5pm-11pm

• Saturday 7am-11pm

• Sunday 7am-10pm

WHY

BRAND LOYALTY

• 92% of those surveyed say the

Festival programming is good to

excellent.

• 75% of attendees say they will

definitely return to the Festival.

RADIO

• 360 Commercials, promotional announcements, live mentions

• Radio Presenter Live 88.5

NEWSLETTER

• 1500 Dedicated Dragon Boat Insiders

• 53% Open Rate, 12% Click Through Rate

FACEBOOK

• 9089 followers increased 359% year over year.

YOUTUBE

• 25,161 views increased 263.5% year over year

TWITTER

• 2625 followers increased 57% year over year.

TELEVISION

• 127 Commercials, promotional announcements, live mentions

PRINT

• 94,439 people reached through print and online campaign with The Ottawa Citizen

WEBSITE

• Unique Users: 42,508 and Page Views: 245,529. Of Unique Users 54% new visitors.

• 37% of website traffic was either outside the province or outside the 100km.

OTTAWA DRAGON BOAT FOUNDATION

Mission—help build, strengthen, and enhance community life in Ottawa by raising, managing and

distributing funds to charitable organizations.

ABOUT

In 1998, a charitable component was added to the Ottawa Dragon Boat Festival, raising funds for

local charities on an annual basis. Next, the Ottawa Dragon Boat Foundation was established in

2003 to help focus and grow the level of community support. To-date, $3.7 million has been raised,

benefiting 40 Ottawa area charities.

SUPPORTED CHARITIES

Algonquin College Foundation, Alzheimer’s Association, ArtsSmarts, Bruyere Foundation, Cameron

Highlanders of Ottawa, Canadian National Institute for the Blind, Candlelighters Childhood Cancer

Support Program, Can-Go Afar Foundation, Centretown Laundry Co-op, CHEO Foundation,

Children at Risk, Chinatown Gateway Project, Debra Dynes Family House, Food Bank of Ottawa,

Friends in Canadian Sport Fishing, Glebe Community Centre, Good Day Workshop, Heartwood

House, Helping with Furniture, Junior Achievement of Eastern Ontario, Max Keeping Foundation,

MS Society, OCRI School Breakfast Program, Ottawa Children’s Treatment Centre, Ottawa Human

Society, Ottawa Mission, Ottawa Police Youth Centre, Peace Camp Ottawa, Pediatric Oncology

Group of Ontario, Retts Syndrome, Rideau Valley Conservation, Roger’s House / Sens Foundation,

Royal Ottawa Foundation for Mental Health, Shepherds of Good Hope, Special Needs Equipment

Exchange Service, Special Olympics Ontario Ottawa District, The Royal, Tamir Foundation, Youth

Services Bureau and Youville Centre.

SILENT AUCTION

Contribute your products and/or services to the onsite charitable silent auction in support of the

Foundation’s philanthropic efforts.

FUNDRAISING REWARDS

Contribute your products and/or services to the fundraising rewards program for participants who

raise funds in our annual Pledge Challenge.

HOST A FUNDRAISING ACTIVITY

Hold a fundraising event at your business with proceeds supporting the Ottawa Dragon Boat

Foundation. Plan for a day or a month long fundraising drive - we have lots of fun ideas for you!

MATCHING GIFTS

Support your employees as they fundraise by matching their total and double the contribution from

your company.

TEAM STAGING TENT

• Diamond Level Sponsorship

• The tent would be called the “Company Name Team Staging Tent”

• Prime exposure & presence

• Over 200 teams registered

• Over 5,000 paddlers

• 200 paddlers through the area every 9 mins

• Competitive division

• Corporate division

• Community division

• Company name incorporated into each Team Staging Tent mention

BEACH STAGE

• Diamond Level Sponsor

• Beach Stage and Main Tent Naming Rights. The stage would be called the

“Company Name Beach Stage”

• High visibility opportunity

• Venue area accommodates approximately 2,500 attendees

• Exclusive beach access

• 12 performances

PARADE OF CHAMPIONS

• RCAF Pipes and Drums

• Takes place as the lead in to the Opening Ceremony

• Participating teams march through the festival site

CEREMONIES & AWARDS

• Opening Ceremony: Friday

• Closing Ceremony: Sunday

• Dignitaries include: The Mayor, Councillors & MPs

• Performers include: Success Lion Dance and more!

WHAT PEOPLE ARE SAYING:

Hendrick Pape of Soundcheck Entertainment says “One thing is certain… With plenty of live

entertainment to choose from one festival stands out, the *Tim Hortons Ottawa Dragon Boat

Festival.”

Trevor Greenway, Metro News “…the * Tim Hortons Ottawa Dragon Boat Festival is already

shaping up to be a hard-hitting music event for concertgoers this summer.” and he further added

“The *Tim Hortons Ottawa Dragon Boat Festival is one of the best all-free music events the region

has to offer.”

Aedan Helmer, Ottawa Sun “Star-studded lineup for *Tim Hortons Ottawa Dragon Boat Festival”

STAR-STUDDED FREE CONCERTS: Hey Rosetta!, Tokyo Police Club, Dan Mangan + Blacksmith,

The Rural Alberta Advantage, The Sheepdogs, Arkells, Sam Roberts Band, Sloan, Yukon Blonde,

Mounties, Raine Maida, Steven Page, The Trews, Spirit of the West, David Usher, Great Lake

Swimmers, Born Ruffians, Hey Ocean!, Jeff Healey, Bedouin Soundclash, 54-40, Ashley MacIsaac,

Said The Whale, PS I Love You, Paper Lions, Whale Tooth, Cuff The Duke, Ash Koley, Sam Cash and

the Romantic Dogs, The Treasures, Devin Cuddy, Skydiggers and many more!

SUPPORTING OTTAWA’S LOCAL ARTISTS: Hollerado, Jeremy Fisher, The Balconies, The Acorn,

Amanda Reheaume, Jim Bryson, Kalle Mattson, Julia Dales, Craig Cardiff, Amos The Transparent,

Monkey Junk, Autumns Cannon, Lynn Miles, The Joynt, Los Paisanos, The Claytones, Chris MacLean,

Silver Creek and many more!

HILLSIDE STAGE

• Diamond Level Sponsor *3 year commitment

• High visibility Naming Rights opportunity

• The stage would be called the “Company Name Stage”

• Concert attendance approximately 60,000 attendees over 4 days

• 12 Concerts

• Free Admission

• Fully Licensed

• Past Headliners Include: Sam Roberts, The Sheepdogs, Arkells, Hey Rosetta

YOUTUBE VIDEO SERIES “BACKSTAGE EXCLUSIVE “

• Video series featuring exclusive song performances by a variety of artists

• Over 15,000 views

Brent Albrecht, Indie88 “our nation’s capital is no stranger to hosting large

festivals (Blues Fest, Folk Fest etc) they’re adding another one to their

repertoire. The Ottawa Dragon Boat Festival is bringing some of the biggest

names in Canadian music together…”

FAMILY FUN

• Gold Level Sponsor


• Games including Bubbles Bouncy Castle

• Live performances

• Interactive educational activities

• Past performers include:

o A Company of Fools

o Canadian Raptor Conservancy Birds of Prey Show

o Illusionist Chris Pilsworth

o Lil John The Clown

o The Great Balanzo of Acme Circus

o Little Ray’s Reptiles

o Magician Michael Bourada

o Radical Science

o Spartacat, Riley The Racoon

o The Cow Guys

o The Manipulators

o The Paddling Puppeteers

o Ventriloquist Tim Holland

o Craz-E-Crew BMX stunt team

o Chris Clark bicycle stunt show

o Taichi Chuan

HYDRATION STATION

• providing a hydration station, for re-fillable personal water bottles

• to-date 36,824 plastic bottles diverted from local landfills

BICYCLE PARKING

• providing a secured bike parking area

• 2,500+ bikes parked each year

ENVIRONMENTAL PARTNER

• Silver Level Sponsor

• Naming rights

• Includes Rights to Bike Parking & Hydration Station *See details below

Past Greening Initiatives Include

• 2005: First carbon neutral festival in North America. Partnering with Tree

Canada and Rideau Valley Conservation Foundation to plant 2,287 trees,

absorbing 364 tonnes of carbon.

• 2007: Initiated a full recycling program

• 2010: First Ecologo Certified festival in the world

VIP AREA

• Diamond Level Sponsor


• The VIP area would be called the “Company Name VIP Area”

• Exclusive beach access with prime viewing of the races

VIP AREA HOSTS

• Sponsors

• Dignitaries (Mayor, MPs, MPPs, Councilors)

• Special guests

• Performers

• Media

• Top foundation fundraisers

VOLUNTEER VILLAGE


• Naming Rights

• Statistics – 1,000 volunteers

• Demographics

57% Women

43% Men

• Ages

48% aged 14-25

36% aged 26-54

16% aged 55 and up

VOLUNTEER AREAS

• Accessibility

• Administration

• Alternates

• Audio Visual / Production

• Band Merchandiser

• Bar Services

• Bike Parking

• Children’s Area

• Communications

• Docks

• Green Team

• Hospitality

• Hydration Team

• Kitchen Crew

• Marketing

• Pledge Tent

• Silent Auction

• Site Operations

• Site Safety & Security

• Site Set Up

• Site Tear Down

• Staging

• Team Services

• T.P. Crew

• VIP

• Volunteer Village

• Welcoming Crew

MOBILE APP


• “Presented or Powered By” opportunity

• Canadians are now spending half their online time on mobile devices

• There are now 1.3 million Canadians that in the course of a month will only

use a mobile device to access the Internet and won’t use a computer at all.

• Associate & engage your brand with an event people care about .

• Integrate call to action: coupons, contest, sharing, request for info.

• Clickable Banner which can include logo and/or call to action.

• SouvenirCam photo.

*Stats according to measurement firm ComScore

*http://ottawacitizen.com/storyline/canadians-are-now-spending-half-

their-online-time-on-mobile-devices

VENDORS: BECOME A CONCESSIONAIRE

• Please ask your representative for details

• Corporate and Community vendor spaces sell out early

• 80% of vendors return year after year

• Lucrative opportunity for sale of food and beverages

VENDORS: BECOME AN EXHIBITOR

• Please ask your representative for details

• Corporate and Community vendor spaces sell out early

• 80% of vendors return year after year

• Lucrative opportunity for sale and marketing of products and services

EXCLUSIVE WINE SUPPLIER

• Bronze Level Sponsor

• Feature your wines to attendees, athletes and VIP’s

• See your sparkling wine be a part of participants celebrations

• Promote your brand to the VIP attendees

• 25 cases (12)

* Official functions Include the Pre-Festival Launch Party, Opening & Closing Ceremonies and Post-Festival Appreciation Party

** 10x10 in size, location TBD by the Festival. Tents, Tables, Chairs can be ordered through the Festival

*** Maximum banner size is 36" x 60", location TBD by the Festival

**** Size determined by sponsorship level

In-kind sponsorship proposals will be evaluated on a case by case basis

$25,000 $20,000 $17,000 $9,000 $5,000 $3,000 $1,000 Total Sponsorship Cash Contribution:

Total Sponsorship would include:

VIP Passes

VIP Parking Passes

Acknowledgment on web site

An invitation to all official functions*

Opportunity to set up a promotional booth**

A sponsorship plaque presentation

Opportunity to post banner***

Advertising

Logo on newsletter

Logo on promotional material

Logo on boat plaque

Right to tie-in special promotions

Race and Cup Naming Rights

Complimentary team registration

Opportunity for on-site promotional giveaway

DIAMOND PLATINUM GOLD SILVER BRONZE VENDOR FRIEND

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Join the Excitement! Enhance your brand by partnering with the Festival

that’s serious sport and serious fun!

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