INTRODUCTION Jeevansathi.com is a matrimonial website

through which one can get reliable match.

SLOGAN- We Match Better.

It was created in 0ct-2004.

Joint venture with naukri.com.

Parents- Info Edge India Ltd.

FEATURES

STANDARD MEMBERSHIP Create a profile and define your partner profile.

Create a photo album.

Search partner profiles and express intrest.

Match alerts.

Alert Mail

ERISHTA MEMBERSHIP

Contact members.

View Contact details of accepted members.

View contact details instantly with direct calls.

Send messages with your contact details.

Chat online

PROMOTION

Newspapers Times Of India Hindustan Times The Hindu

TV ChannelsYouTube Online@ds

BUSINESS MODEL Uses customer to customer (C2C) business

model.

Website has all list, search and express interest.

Also , accepts other expression of interest.

Available offline centers operational for matching services.

QUICK SEARCH

QUICK RESPONSE

FAST ENGAGEMENT

SERVICE BASED ON NEEDS

COMPETITORS

Shadi.com

Bharatmatrimony.com

Scope of Consumer Behaviour

Individual Determinant

sExternal

Environment

Cultural influences

Sub-cultural influences

Social class

Social group

CULTURAL INFLUENCES

Sum total of knowledge, traditions, customs and any other habit acquired by people as members of society.

Cultures differs from society to society.

Jeevansathi has its own portal for different states and countries.

It also has portals based on different religions.

SUB CULTURAL Jeevansathi.com has insight heading inside

the culture.INDIA

STATES

RELIGION

CASTE SUB-CULTURE

SOCIAL CLASS Consist of people sharing more or less equal

position in society. Defined by parameters -

Income Occupation

With the respect of Jeevansathi.com, they are targeting higher and middle social class people.

Also under Jeevansathi.com , the family or the respective bride and groom can find their right match according to the income level as well.

SOCIAL GROUP Primary group influences:

The service provided by Jeevansathi.com are influenced by the family members .

The customers also get influenced by the reference group.

Secondary groups influences: These are more formalized groups Less personal in nature

SUGGESTIONS Advertisement is not so involving.

Website is not maintained.

High form packages (from 3000/-).

Number of views is not clear to customers from the website.

Information is not loaded properly.

Difficulty in Registration