Hamper : Gourmet en ProvenceMarketing study

Market study

I. Product II. Main OffersIII. Demand: Survey of tendencyLow priceMedium priceHigh priceIII. Marketing mix 4’P

Product

Special Hamper = gift basket • Mainly based from our range of products

• Price : 3 differents amount of basket+ 2 special Hampers( tea and truffle caviar lover)

Target = Private + corporate = Financial world

Offer Main Competiter :

• Supermarket: Great

• Hotel : Grand hyatt + intercontinental+ Royal Garden

• Private : giftgift.com + gifthamper.com+ giftbaskethongkong.hk + hong kong football club+giftbasketoverseas

• All this companies offers 3 differents gift basket and prices !

Share of Competitor

2

5

1

Hotel private Super-market

AVERAGE PRICE

1770

2260

3200

Average Price by lot (HK$)

Low priceMedium priceHigh price

AVERAGE NBR OF ITEMS

13

17

15

Number items by price

Low priceMedium priceHigh price

Top 10 items from Competitors

Cookies

Tea

wine

crunch

y

Dark Choco

late

Crunch

y

Pannetton C.

Foie gr

as

coffee

crack

ers

01234567

7

4

7

4

7

6

34

3

Top 10 items from Competitors

HoneyTea

cookie

s.

Wine

Dark ch

ocolat

e

Foie gr

as

macaro

n

salmon

Ham

Cheese

0

2

4

6

8

10

12

5

3

7

12

5

3 35

2 3

Medium Price

Top 10 items from Competitors

Fois g

rasTea

Oil

Wine

Truffle

pasta

vinega

r

Cookies

cheese

dark ch

ocolat

e

0

5

10

15

20

25

53 4

25

52

4 4 4 6High Price

Demand Tends about items

Foie Gras

Dark ch

ocolat

e

Cookies

cheese

salmon

bottle of cham

pagne

macaro

n

cookie

sfru

itTea

truffle

05

10152025303540

Survey : TOP items

Série 1

Mapping• Le mapping concurrentiel : outil de représentation de la concurrence en

fonction de deux axes: PRICE AND QUALITY

GEP -Offer

Wine25%

Fois gras25%

Bottle of oil25%

Bottle of vinagar25%

High Price

Offer from GEP

Offer from GEP