Guerilla Marketing & It’s Need

A Presentation on a less known Marketing Strategy which is a Boon for the Blooming Entrepreneurs.

BY : Ankita BhartiRoll No: 005PGDM 2012-14

What Is Guerilla Marketing?

• Guerilla Marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized.

•It is often in a localized fashion or large network of individual cells, to convey or promote a product or an idea

Concept : It was invented as a marketing strategy based on the following concept as a characteristic:An unexpected & unconventional system of promotions.Relies on time EnergyImaginationPotentially interactive

Objectives & Practitioners Of Guerilla Marketing:

Objective: Too create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

The term was coined and defined by Jay Conrad Levinson.

Practitioners Of Guerilla Marketing:

EntrepreneursSmall Companies/businessNew VenturesSingle Individuals

Elements of Guerilla Marketing:

Effective but less costly.

Not Overflowing cash Reserves are required.

Speedy Market spread

Covers even Unexpected customers.

Unconventional/Out Of the Box thinking

Belief on the product quality

Direct Interaction with the Customers

Comprehension of Every Market Facets

Ability to do experiments

Elements of Guerilla Marketing:

Yes !Yes !To Entrepreneurs but Why No! No! to Biggies?

Degree Of Flexibility

Ability to react to the Market (Speed)

Degree Of Innovation

“One To One “Capability

Disregard Of Image

Degree and ability to take risk and experiment.

Tools For Guerilla Marketing:

A Descriptive Brochure.

Posting Signs On Bulletin /Bill Boards

Business Cards as “Mini-brochures”

Yellow /White Pages

Websites

E-Mails

Telephoning (Tele-Marketing)

New & Evolved Forms Of Guerilla Marketing:

Viral Marketing

Wild Posting Campaigns

Forehead Advertising

Buzz Marketing

Experiential Marketing

Risks:

Misrepresentation

Not very definitive

May create False Rumors

Devices used might be misunderstood