1

PRESENTATION TRAININGThe best way to TUNE YOUR Presentations

2

Re-defining

Your PresentationCreate the Story

Build the Show

Showtime!

3

‘Bycatch’ Issue Today

I will Ruin Your Presentations...

4

PromoTAG• Turn a Profit

• In-Vehicle Advertising

• Professional

• Sensible Solution

• Dual Role

• Best Placed Advertising - IN YOUR CUSTOMERS‟ CAR

• Flexible - Useful

• Special Promotions

• Cross Promote Departments

• Community Ads

5

QuickTime™ and a decompressor

are needed to see this p icture.

6

Presentation

BUT, not my job...

7

Presentation?

8

Presentation?

9

Presentation?

10

Presentation Definition:

When it matters they hear you.

11

Step 1: Create The Story

12

Plan in Analog

• ⅓, ⅓, ⅓

13

Start with Big Picture

• How many teeth?

• or

• Is it going to eat

me!

13

14

Set the Theme

15

Not the Icing...

16

Building Blocks of Stories

Challenge Struggle Resolution

Get Their Attention

on Unexpected

Challenge

Build on Emotional

Experience

Galvanize

Response with Eye

Opening

Resolution & Call

to Action

17

Sources of stories

• Firsthand Experience

• Witnessed Experience

• Metaphor or Analogy

• Information Scenarios

• Books and Movies

• History

18

Need a Holy S*** Moment

20

The Antagonist

• Add Drama

• Me to „We‟

• Examples?

21

Introduce Your Hero

21

22

QuickTime™ and a decompressor

are needed to see this p icture.

23

Make Numbers clear

• 5 GB iPod

• Petaflop

• $26,000 annual savings

24

Step 1: Create The Story

Step 2: Building The Slides

25

Bullets Kill

25

26

Slides or Deck?

Vs

2727

“What This Is” Test

28

50 Slides...Now what do you think?

29

Step 1: Create The Story

Step 2: Building The Slides

Step 3: ShowTime!

30

Goal of the Pitch

31

Biggest Mistake?Out of the Gate

32

Actual Practice

30:1 Ratio

32

33

Biggest Mistake?

In Front of the Room...

34

Pathos

“Unless you have a lot of passion about this, you‟re not going to

survive.”

- Steve Jobs

36

Get them InvolvedBut how?

36

37

Biggest

Mistake?Using PowerPoint...

38

PowerPoint mistakes

• Reading

• Talking to Slides

• Hold „em or Fold „em

39

An Example

40

PromoTAG• Turn a Profit

• In-Vehicle Advertising

• Professional

• Sensible Solution

• Dual Role

• Best Placed Advertising - IN YOUR CUSTOMERS‟ CAR

• Flexible - Useful

• Special Promotions

• Cross Promote Departments

• Community Ads

41

Guaranteed

MarketingAn Oxymoron

Why?

42

Memory Lane

43

Green?

44

Guaranteed to “Open”

45

Bryan

AldersonService Manager

Toyota of Fayetteville

555-555-2918

“PromoTAG is probably one of

the best things I‟ve ever done...”

... “Increased our service

business by 20 %”

46

Ideas

on RPR‟s

47

How to Improve?

48

Ruined My Presentation

A YELLOW CRAYON...