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Presentation to the:

COOK COUNTY GOVERNMENT Board of CommissionersProposal #1823-17707 For Census 2020 Program Administration Services

September 17-18, 2019

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AGENDA

Introductions

Firm Overviews

Our Team

Project Plan

Questions and Next Steps

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Cook County Complete Count Census Commission

Ellen Rozelle Turner, President & CEODavid Schwab, Senior Program ManagerChaka Kureva, Practice Director, Management ConsultingNelly Benitez, Business Analyst

Linda Pulik, Senior Design Director Public Sector

Cristina Vera, CEO

Patricia Andrews-Keenan, President

IntroductionsIntroductions

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Firm Overview: The William Everett Group

• Full-service, family-owned, regional management and information technology consulting firm.

• Founded in 2010 with close to 10 years serving the public sector.• Named in honor of the family patriarch, William Everett Rozelle.• African-American owned, certified minority- and woman-owned

business enterprise.• Over 100 consultants representing public and private sector clients.

SELECTED RELEVANT EXPERIENCE

• Community engagement, organizational change management, project management, technology, training, infrastructure, and customer service

• Access to hard-to-count populations, translations, graphic design, social media, and event coordination

• Business and financial analysis

INDUSTRY EXPERIENCE

• CHI 311 Community Engagement• City of Chicago Enterprise Case Management:

Servicing over 1000 Grantee Delegate Agencies• Cook County Projects

o Oracle E-Business Suite implementation and Support

o Cook County Tax and Appraisal implementation

o Clerk of the Circuit Court Electronic Case Management and Docket System implementation

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Firm Overview: Fjord Design and Innovation (Accenture Interactive)

• A global management consulting, technology services and outsourcing company.

• Accenture Interactive and its subdivision, Fjord, is a leading global design consultancy, with 28 studios worldwide.

SELECTED RELEVANT EXPERIENCE• Making complex government systems and

processes like the Census accessible to residents by way of Human-Centered Design (HCD)

• Marketing for federal agencies, specifically for Census 2010

• Collaborative, participatory design methods in service of understanding the customer and the client

INDUSTRY EXPERIENCE

• CHI 311 Community Engagement• Census 2010 Communication Campaign• Design Research, Human-Centered

Design and Creative Technology Services for Lutheran Social Services of Illinois

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Firm Overview: Vera Creative

• Latina and female-owned, full-service marketing and PR agency, headquartered in the City of Chicago

• Firm was founded in 2009• Over 19 years as a communications strategist• Proven results in the Latinx and other ethnic communities

SELECTED RELEVANT EXPERIENCE• Public relations, marketing, and community

engagement within the Latinx community• Creating solutions that blend grass tops with

grassroots to leverage resources and maximize reach

• Strength in reaching minority and urban communities with a focus on the Latinx community.

INDUSTRY EXPERIENCE

• CHI 311 Community Engagement• City of Chicago 2010 U.S. Census

awareness campaign to increase the participation of Latinx and hard-to-reach communities

• City of Chicago Early Learning, a citywide Mayoral preschool initiative, brand awareness and recruitment campaign to develop a corporate identity, paid media, social media, and deployed a full grassroots strategy

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Firm Overview: The Tallulah Group

• African-American owned media, PR and community relations firm founded in 2008.

• Extensive background in community relations, community outreach and campaign-based outreach to both general market and targeted audiences.

• Expertise in reaching the African-American community and faith-based groups.

SELECTED RELEVANT EXPERIENCE

• The Tallulah Group has an extensive list of contacts encompassing business, community-based organizations, educational institutions and the non-profit sector.

• Ability to identify and connect to the right partner organization based on the project to increase awareness and activation

INDUSTRY EXPERIENCE

• Cook County Bar Association• Community outreach - 95th Street

Reconfiguration Project• Community outreach- IDOT project

Environmental Impact Statement (EIS) for the Chicago to St. Louis High-Speed Rail Corridor.

• Community outreach across the U.S. to support Nielsen’s Local People Meter (LPM) launches.

TWEG Team Organizational Chart

Community Outreach and Media

Patricia Andrews-Keenan

Community Engagement Lead

Media, public relations and marketing with focus on African

American and hard-to-count communities

Cook County Bureau of Economic Development

Chaka KurevaProject Engagement Manager (Non-billable)

Design Team Census Subject Matter Expert

Program Team

Linda PulikSenior Design Lead

Directs design team and creates materials

Cristina VeraCommunity

Engagement Lead Branding and

outreach with a focus on Latinx populations and hard-to-count communities

Dylan ShawDesign Research

Creating and testing design concepts

AnnaRose GirvinVisual Designer

Supports design and research with

generative design

Wendy GlassSubject Matter Expert

Advertising and marketing strategy and expertise

Nelly BenitezBusiness and

Financial Analyst Financial record keeping and data

analysis

TBDEvent and Marketing

Coordinator Planning events and

marketing coordination

David SchwabProgram Manager

Planning and directing all program administration activities

Cook County Complete Count Census Commission

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One Team: Extraordinary Results

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TWEG Team Strengths and CapabilitiesTWEG has comprised a team of diverse firms and individuals who will bring the strength of their

cultures, ethnicity and expertise to meet the needs of the hard-to-reach communities.DiversityTWEG, Accenture and Vera Creative successfully partnered on Chicago’s 311 Community

Engagement Project. The Tallulah Group has partnered with TWEG to provide public relations services.

Collaboration

Our team has performed marketing and outreach for the Census in 2000 and 2010.Census ExperienceTWEG has delivered program administration to organizations such as Cook County’s Enterprise

Case Management System where we engage with up to 1000 grantee delegate agencies, Chicago 311 Community Engagement, and the Chicago Public Schools.

Program Administration

The Chicago 311 Community Engagement Team reached all 77 Chicago neighborhoods and 50 aldermanic wards. We engaged with a broad spectrum of nationalities, spoken languages, and hard to reach areas. Our team collectively has performed outreach throughout Cook County through programs such as Chicago Early Learning, The National Head Start Association and Chicago’s 311 Community Engagement initiative.

Outreach

TWEG implemented an Oracle EBusiness solution for Cook County, training thousands of county employees, currently providing Organizational Change Management on the Tax and Appraisal Implementation and the Clerk of the Circuit Court/Case Management System across Cook County. The Tallulah Group partnered with the Cook County Bar Association for public relations.

County Experience

Our team has marketed for Census 2000 and 2010, Chicago’s 311 system, the National Head Start Association, LSSI, MFM, The Walter Kaitz Foundation, Chicago Early Learning, The University of Chicago, The Chicago Park District and many more organizations

PR/Marketing

Project RoadmapPhases Oct 2019 Nov

2019Dec 2019

Jan 2020 Feb 2020

Mar 2020

Apr 2020 May 2020

Jun 2020 Jul 2020 Aug 2020 Sept 2020

Oct 2020

Planning and Discovery

Implementation

Close Out

Generative Design

Finalize Communication Plan

Analyze Target Communities and Data

Develop Reporting Templates, Project Plan, and Management

Tools

Distribute and Execute Communication Plan

Monitor and Track LCCCs and LGCCCs

Launch Advertising Campaign

Recruitment, training, and evaluation of existing and new LCCCs/LGCCCs

Develop Customized Assets for Outreach and Marketing

Refine marketing tools and assets per non-response data

Execute Large and Small Events

Transfer Data

Transfer Marketing Assets

Create Final Report

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Planning and Discovery Phase Overview

• Identify and engage with stakeholders (CCBED, Cook County Complete Count Commission, Commissioners, LCCCs and LGCCCs, and others around the County).

• Analyze Census data and define target communities and groups.

• Begin assembling communications and outreach plan.

• Develop reporting templates for LCCCs and LGCCCs.

• Develop and complete project plan and other project management tools.

• Complete generative design and research process.

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Implementation Phase Overview

• Recruitment, training, and evaluation of LCCCs and LGCCCs.

• Monitor, track and support LCCCs and LGCCCs in their marketing and outreach efforts.

• Finalize, distribute and execute communications and outreach plan.

• Launch advertising campaign.

• Develop customized marketing assets and messaging.

• Refine customized marketing assets and messaging per non-response data.

• Execute large and small community events.

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Closeout Phase Overview

• Create final report• Strategies, timelines, tactics, lessons, and

partnership information.

• Prepare marketing assets and all documents for transfer.

• Prepare final data for transfer.

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Questions and Next Steps

Thank You!