presentation to global hair & fashion group members
TRANSCRIPT
TAKING IT TO THE NEXT
LEVELGlobal Hair and Fashion Group & Social Networking
You’ve Done the Work, Let Everyone See!
Why Social Networking?• According to the 2011 Social Media Marketing
Industry Report, 78% of marketers saw increased traffic after they invested in social media.
• The businesses that do social media marketing well will see even bigger wins as the gap between who “gets it” and who doesn’t grows wider by the minute.
Advantages of Social Media Marketing
Video
Articles/Notes
Images/Promotion
YouTube
Blogs
And the newest, Pinterest, which allows you to
upload video, images, and step by step images.
Who Needs Social Media?
Any business people find by searching the Internet
Any business whose credibility is verified by searching the Internet
Any business with a target market of people under the age of 30
Any business that is enhanced by “touchy-feely” relationships
Hair Salons!
The number-one benefit of social media marketing is standing out in an increasingly
noisy world. A significant 88% of all marketers indicated that their social media efforts have
generated more exposure for their businesses.
It takes time to develop relationships that lead to actual business. 72% of marketers who have been using social media for more than 3 years report it had helped them close business.
The main financial cost of social media marketing is the time it takes to gain success.
However, a significant percentage of participants strongly agreed that overall marketing costs dropped when social media marketing was implemented.
Why together?Together we are Stronger
We can build off each other’s strengths and content
We are a greater force communicating as one
Non competitive environment
What we will deliver to you
A Variety of ContentVideosSlideshows ImagesText/Articles
SubjectsTrend ReportsHow To’sBehind The
ScenesHair CollectionsReal Time
Reactions to Current Events
5 Times a week on a Daily basis
What we will need from you:
Your involvement to keep it relevant to your audience.
Once a month we will send you a simple questionnaire to answer questions on the topic at hand.
Interaction to answer specific questions from your followers or comment on trending news.
Participation in creation of content to make it more personal, such as taping a quick video introduction.
The more you are involved the better and more personalized the content!
Spread the Word!
Integrate social media on your website with plugins and icons.
Promote your networks consistently. Add networks to letterhead, email signatures and business cards.
Who will create it?
Global Hair and Fashion Group will create various content to be uploaded on your social networking sites.
Global Hair and Fashion Group will post often on our group Facebook page for all members to be able to access and use. Items can also be emailed to be incorporated into
your already structured marketing calendar
What is the Bottom Line?As a Group, not only are you more powerful but
the cost is divided. Only $250 a month per salon. (other companies
charge $1300 a month just for Facebook)
$250 a month – the cost of a haircut and a 2 process color
$8.33 a day to Make you Global!
$3,000 a year, a lifetime investment that will pay dividends for your company
And You Receive…Social media page setup posts, facilitation, and creation
including:Facebook, Twitter, LinkedIn, Pinterest, and YouTube
Channel
Annual Social Media strategy with content direction and facilitation
Monthly analysis of strategies and feedback
Involvement in relevant business activities for social media content creation – photo shoots, publications, trend reports
Monitoring of social media sites, alerts, blogs, and clipping software for any mention of company and salons
