PRESENTATION TO CHAMBER

MEMBERSHIP AGM, MARCH 30, 2017

The mission of the Chamber of Commerce is to market the community of Summerland and serve our membership through education, promotion and advocacy.

What has the Chamber done in the past few

years to provide value?

We have realigned our business plan to streamline the focus and clearly define the 3 key areas in which we work.

What are the results of these changes?

Transparency – Clear activities in each key area promote openness, communication, and accountability.

Consistency – Majority of services in each of the key areas are performed throughout each year. This allows members and stakeholders to know what they are receiving for their investment.

TOURISM

2016 Special Project

Mobile Visitor Kiosk

Visitor Centre Management

Visitor Guide Production

Tourism Media Purchases

Community Promotion

Festival of Lights

Visitor Centre Management

More than 12,000 visitors in 2016

Retail mix

Provide visitor services, dining and accommodation info, maps, wi-fi, rod loan program, etc.

Staff presence at festivals and markets

Mobile Visitor Kiosk

Visitor Guide Production

36,000+ produced

Ad sales and printing managed by Black Press

Design, content and images provided by the Chamber

Featuring local writers

Local home delivery

Summerland Image Bank

Professional photos promoting the best of the Summerland lifestyle

Darren Robinson Kelly Funk Eric Simard

Eric Simard Eric Simard Kelly Funk

Community Promotion - Events

In-kind sponsorship for community events that promote Summerland and aim to bring new visitors to town.

Giants Head Grind

Summerland Sunday Market

Ogopogo Bathtub Race

Test of Humanity

Arts & Culture: Wednesdays on the Water

Summerland Ornamental Gardens

100th anniversary

Options for in-kind promotional sponsorship:

• E-blast to Chamber membership list

• Mention in the quarterly tourism newsletter (7,000 + mailing list; average open rate 35%)

• Banner advertising on the Chamber website

• Event listing on the Chamber and Tourism websites

• Access to full-colour printed posters

• Event listing on the Visitor Centre event board

• Social media promotion (Twitter, Facebook, Instagram)

• Summerland Chamber Meeting Room facility

Tourism Media Purchases

Media purchases are mixed in order to reach key markets in BC, US and internationally

Examples: Penticton Visitor’s Guide, Penticton Hockey School

Festival of Lights

29th Festival of Lights Highest on-site attendance to date with

7000+

Professional staging & audio – attractive downtown lighting

Multiple new sponsors and 57% increase in vendors

High support rate from local merchants who reported strong sales through the weekend

Tourism Project for 2016

Establish a downtown visitor presence through July and August to provide on site information for guests who do not access our highway location

Utilize volunteer support and contribute to skill building and visitor training for local high school students who volunteer at the downtown kiosk

MEMBER SERVICES

Member Benefits Programs

Member Promotion

Advocacy

Education

2016 Special

Project Small Business Month Events

Member Benefits Program

Chambers of Commerce Group Insurance Plan

Board room rental

Member-to-Member E-blasts

Savings programs

Free Chamber web site listings and racking

Supporting regional initiatives that benefit

member businesses

Member Promotion

Valley Wide Business after Business

Telephone and Business Directory

Annual Business Awards and Gala

“Business Buzz” and regular articles in the Summerland Review and Thompson Okanagan Business Examiner

Monthly Chamber Newsletter

Business after Business Networking

Free Website listings

Referrals

Tourism member showcase

Extensive, content driven promotion of our members which allows us to market the community of Summerland as a place to visit, a place to live and a place to invest – websites, blog, articles, FB, newsletters, social media (Facebook, Twitter, Instagram)

Advocacy

One of the 25 largest Chambers in BC with comparable voting influence

Participation in regional policy committees on behalf of Summerland businesses

Education

FortisBC information session on energy savings

Facebook Training for members

Local economic development training

Member Services Project 2016

Small Business Month Events

Showcase home-based business at October BAB

Presentation to community organization re work of the Chamber

Provide new educational opportunities for members

Provide an opportunity for Mayor Waterman and local business members to connect

BUSINESS RETENTION AND

ATTRACTION

2016 Special Projects

#Discover Home

Regional Labour Market

Forum

Business Walks

Regional Committees

Partnerships

Promotion of Summerland

Sector Development

Regional Committees

Joint projects with South Okanagan communities to promote our area to prospective workers, new Canadians and investors.

Partnerships

Partnering with organizations that can:

- provide members with specific expertise and/or funding

- Work together to promote the region

Examples: Financial services partners, Community Futures, Economic Gardening , WorkBC , Accelerate Okanagan

Local & Provincial Partners

Promotion of Summerland

Advertisement in Invest BC

News articles in media through-out the province

Information for investors

Sector Development

Labour market study

regional package to attract foreign investment

growing the agricultural sector

2016 Special Project – #discoverhome

Raise awareness of local businesses

Motivate people to shift a portion of discretionary income to local purchasing

Showcase business directory and ease of use to find local businesses

2016 Special Project – Regional Labour

Market Forum

A forum and panel discussion with 50 regional employers to provide solutions for commonly identified labour problems

Approx. 50 regional employers participated. Summerland represented on the panel by Alder Street Auto Body

Priorities in South Okanagan are integration of education and employment needs as well as affordable housing

2016 Special Project – Business Walk

Provide face-to-face opportunity for business community to engage with Council and Chamber Board re business climate.

Five teams met with 38 businesses face-to-face downtown and on Jubilee and Rosedale.

TREASURER’S REPORT

2017

STATEMENT OF RECEIPTS AND DISBURSEMENTS

Income Statement

2016 Actual 2016 Budget Percent

RECEIPTS

District of Summerland Grant 225,000 225,000 0

HRDC Grant 4180 --- ---

Provincial Grants 12,500 12,500 0

Sales and function revenue 72,259 69,500 4

Rental Income 6,250 7,500 -17

Telephone Directory 12,501 11,500 9

332,690 326,000 2

STATEMENT OF RECEIPTS AND DISBURSEMENTS

Income Statement 2016 Actual 2016 Budget Percent

DISBURSEMENTS

Advertising and promotion 32,867 25,400 29

Bank charges and interest 2,728 3,300 -17

Equipment lease 2,427 2,400 1

Insurance 4,762 5,200 -8

Office 23,892 25,050 -5

Professional fees 1,350 1,900 -29

Repairs and maintenance 11,960 11,100 8

Events 44,480 43,450 2

Telecommunication 2,638 3,000 -12

Utilities 4,418 4,100 8

Wages and benefits 201,140 195,587 3

Building Mortgage 5,343 5,500 -3

322,662 325,987 2

NET PROFIT (LOSS) 27 13

ASSETS

2016

CURRENT

Cash $ 26,453

Telephone Directory 12,755

Accounts Receivable 1,295

Inventory 5,778

Property and Equipment 72,977

$ 119,258

LIABILITIES

CURRENT

Accounts payable and accrued liabilities $ 15,300

GST Payable 5,595

Funds received for Telephone Directory 4,245

Mortgage payable 59,514

84,654

MEMBERS' SURPLUS

MEMBERS' SURPLUS 34,604

$ 119,258

STATEMENT OF FINANCIAL POSITION

2017

PROJECTED BUDGET

Comparative Budget Statement

2017 Budget 2016 Actual Percent

RECEIPTS

Municipal Contract $225,000 $225,000 0%

HRDC Grant - 4,180 -100%

Provincial Grants 12,500 12,500 0%

Sales and function revenue 100,175 72,259 39%

Rental Income 7,000 6,250 12%

Telephone Directory 12,000 12,501 -4%

356,675

332,690

7%

Comparative Budget Statement 2017 Budget 2016 Actual Percent

DISBURSEMENTS $ $ %

Advertising and promotion

61,365 32,867 46%

Bank charges and interest 2,800 2,728 3%

Equipment lease 2,400 2,427 -1%

Insurance 5,000 4,762 5%

Office 22,300 23,892 -7%

Professional fees 1,900 1,350 29%

Repairs and maintenance 7,400 11,960 -62%

Events 39,700 44,480 -12%

Telecommunication 2,500 2,638 -6%

Utilities 4,350 4,418 -2%

Wages and benefits 201,588 201,140 0%

Building Mortgage 5,350 5,343 0%

356,653 332,662 7%

NET PROFIT (LOSS)

22

27