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TRANSCRIPT
On May 6, 2014 at the ASTD International Conference &
Exposition, ASTD President and CEO Tony Bingham and the
Board of Directors announced that ASTD is changing its
name to the Association for Talent Development (ATD)
Here’s what you need to know….
Why the Change?
When ASTD was first created, we were known as the American
Society of Training Directors. ASTD’s founders had a vision.
They wanted to raise the standards and prestige of the training
profession and to further the education and development of
those responsible for training others.
We have continued to build on that for 70 years
While the purpose of our profession – developing the talents,
skills, and abilities of people – has remained constant, the scope
and impact of the field has grown beyond anything our founders
could have imagined.
Why Now?
The world has changed dramatically over seven
decades and our profession has too. We are changing
to represent and support the change and
development of the field, and the tremendous global
impact of the profession.
How Was This Decision Made? Our board of directors has discussed it many times over the
years. The impact of our members’ work stretches far beyond
training and includes many facets – the 10 Areas of Expertise
in our Competency Model is one example.
Reviewing many years of information, input, feedback, and
analysis on the field’s changes and growth in scope led to this
change.
Data gathered from members, chapter leaders, chapter
members, international partners and others in the global
community were part of the research that helped guide this
decision.
What’s the Impact on Members and Customers?
Your national membership benefits remain the
same, and your online experience to access your
national member benefits and content will be
seamless with the switch to our new name. In the
coming months you will receive a new membership
card with the ATD name and logo.
Some of the Changes You’ll See First
Digital newsletters, like the LCN, will have ATD branding
beginning in June
Infoline is becoming td at Work
T+D magazine – The award-winning, flagship publication
for the profession – will be renamed td
Our monthly publications will be re-named during the summer of 2014
New Content Coming
The new Science of Learning community has debuted
CPLP will add global competence
CTDO magazine – Chief Talent Development Officer
magazine – will be published in 2015