présentation tematys 24avril2014 gb v1

© 2013 copyright TEMATYS SARL, All rights reserved

Reports - Market Research – Strategy – Technology Transfer

Optics – Photonics – Sensors – Material Engineering

1


The Global Photonics Market

2

TEMATYS > Technologies et applications

0

100

200

300

400

500

600

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Image sensors & I/O devices

LASER Light sources

Optical Fiber Communications

LED & Lighting

Photovoltaics

Precision optical / componants / lenses

Optical storage

Flat Panel Displays

total

B$

Source : OITDA, OIA, OIDA, TEMATYS 2013


Photonic Technologies & Functions

3


Types of

Photonic

Systems

Sensing &

imaging

systems

Communi-

cation

systems

Screens,

displays,

projectors,

…

LED,

OLED,

lamp

systems

Photovoltaic

systems

Laser &

production

systems

Photonic

Functions Acquiring

information

Transmitting

information

Delivering

information

Light

providing

Energy

providing

Manufac-

turing

Examples


Photonic Application Markets: almost every high-tech

devices contain at least one photonic component

4


Life

Medical Healthcare

Industrial

Materials manufacturers

Biology & Life science Large machine man.

Sea and agriculture Robotics & process control

Environment BtoB Electronics

Harsh

Defense Agri-agro food and beverages

Security Chemistry

Aeronautics Fine chemistry & pharm

Space Logistics

Naval

Consumer

Automotive

Oil & Gas Media production

Printing (including 3D) & publishing

Infrastructure

Telecoms & data networks White & Brown Goods

Computering, mobile & wearable

devices Power

Water Recreation, Tourism & leisure

Land Transport

Science

Large instruments

Construction Lab. Instruments

Training & education


Why TEMATYS

5


Almost every high-tech devices contain at least one photonic component

Photonics is a major key enabling technology for the emergence of most new "smart" systems

Most often, a photonic technology can lead to different applications and markets

User-needs can often be met by several Photonic technologies. The knowledge of the state of the art in terms of use and ability of each photonic technique is necessary to find the most effective solutions

TEMATYS is independent. Our team of highly qualified consultants is committed to provide a very comprehensive understanding on trends,

markets and use of photonic technologies and their applications.


Our activity: make application markets take advantage of

Photonic technologies

6


Our clients Companies Start-ups Research centers Universities Public institutions

Technology Sourcing

& Assessment

Strategy &

Market Entry

Application

Markets

- Sensing &

acquiring

information

- Transmitting

information

- Displaying &

Delivering

information

- Lighting

- Energy providing

- Processing

Photonic

technologies


What they want:

Study their markets and elaborate strategies for developing and

selling innovative technological products

Detect, benchmark and assess new technologies that could increase their competitiveness on their markets (life science, defense, aerospace …)

Our clients

TEMATYS > Our clients

7

Companies & start-ups

Research centers & Universities

Public institutions & Clusters


Reports

• Market research

• Technological benchmark

• Prospective studies

Market studies & Strategy

• Market studies

• Market entry strategy & roadmaps

• Diversification

• Pre-commercial prospection

Technology transfer

& Research valorization

• Marketing and exploitation of Research

results

• Collaborative research consortium set-up

• Technology transfer strategy

Product features definition

• User needs – Market Requirements

Documents (MRD)

• Product Requirements Documents (PRD)

• Feasibility studies

• Sourcing & technology assessment

Services

8

TEMATYS > Services


Photonics in Federal European FP7 R&D Program (2013)

Publications (http://Publications.tematys.fr)

TEMATYS > Publications

9

Biophotonics Market, technologies and Markets Analysis (2013)

Terahertz Components & Systems, Technology and Market Trends (2013)


References

TEMATYS > References

10


Contact

Presentation TEMATYS > contact

11

Tell us your needs and objectives

6, cité de Trévise 75009 PARIS - FRANCE Tel : +33 6 74 64 52 21 - www.tematys.com

Benoît d'Humières, Partner

Strategy consulting,

Administrative management [email protected]

+33 6 74 64 52 21

Jacques Cochard, Partner

Technology transfer &

Research valorization [email protected]

+33 6 89 37 57 88

Thierry Robin, Partner

Product features definition [email protected] + 33 6 48 08 63 32


Focus on services for Academics

TEMATYS > Focus on services for Academics

12

Contact Management R&D Programs IP

Academic or

Corporate R&D

Center Manager

(> 200 p)

•Lean management

for R&D

infrastructure

•Benchmark with

other R&D sites

•R&D benchmark

•R&D roadmap &

strategic partnership

•Evaluation of Patent

portfolio

•Patent strategic

roadmap

Lab Manager

(> 50 p)

•Business Model

analysis for lowering

the cost of

ownership of

scientific assets

•Screening of

Business Potential

from Research

Results

•Licensing of Patents

Team leader

(> 10 p)

•Marketing studies /

communication of

technological assets

•Fund raising for

Spin-offs (Private

equity)

•Business Plans

drawings

•Project build-up

• Identification of

Business

diversification


R&D results exploitation

TEMATYS > Focus on services for Academics

13

R&D Strategy

Background:

- Ongoing research with interesting results.

- Questions about future applications.

Objectives:

- Guide the research work toward the foreseen applica-tions

- Prepare the results to make them attractive and show that they meet the needs of end-users

Market study

Background:

A patent has been filed or granted

Objectives: collect and analyse data for being able to evaluate:

- the value of the patent

- The best applica-tion markets for a licensing or exploi-tation operation

Licensee prospection

Background:

A patent has been granted and the market study has been done

Objectives:

- Find and convince companies to license the new technology through a research contract or a collaborative project

Collaborative project

Background:

Setting up of a collaborative project (H2020, ANR, FUI…)

Objectives: Have a SME partner able to:

- Study the end-users needs with well-tried methods - lead the exploita-tion wok package of a R&D project


Focus on services for start-ups

TEMATYS > Focus on services for start-ups

14

Company Building

Customer Creation

Customer Validation

Customer Discovery

Pivot

Search Execute

The Customer Development process (Steve Blank, Stanford Univ.)

Market

study

Product

features

definition

(MRD + PRD)

Market

entry

strategy

Pre-commercial

prospection


Business plan

Focus on services for start-ups

TEMATYS > Focus on services for start-ups

15

The more convincing business plans contain the MRD and a market entry strategy


In search on new business opportunities

Focus on diversification

TEMATYS > Focus on diversification

16

Objective Added value

Offensive diversification either by adapting the existing

product to a new market or by

developping a new product for

the existing market

Defensive Diversification when facing the risk of market

contraction, or when current

product seems to provide no

further opportunities for

growth

In search on a new

business model from a "high-tech custom

product designer" to "a owned

commercial product provider"

• Review and update of the growth strategy

• Business plan

• Understanding of end-user markets and trends

• MRD & PRD of new and existing products

• Investigation of new markets

• Market entry strategy and roadmaps

• Introduction to the specific marketing methods

applicable to high-tech BtoB technologies

• Competitive intelligence and benchmark

• Market monitoring methods

• Qualified networks and contacts

• Pre-commercial prospection

• Identification of target companies to be acquired


Focus on marketing & strategy training

TEMATYS > Focus on marketing & strategy training

17

A training course for you

and your team

Learn marketing tools for

understanding your

markets and specify your

products

Our tools are specifically

adapted to personnel

with a scientific or a

technical background

Some managers want to decide by themselves!

Refine your business model The Business model canva

Understand your market Managing marketing interviews

Evaluate the value of your product - The Value matrix

Adapt your product to the customer needs Market requirements document or functionnal specifications