presentation store of the future
DESCRIPTION
Retail is changing at a fast pace but are changes as big as suggested? Do millennials shop in the future only online? Do they search for the lowest price? Is brick and mortar retail lost? Or is there still room for physical retail? What will the shopping environment look like in the future? Her some first answers. This is the first part of a major research by Q&A Research & Consultancy. We will update on our progress via our website www.qanda.nl. Would you or your company like to be part of this research contact us for all the possibilitiesTRANSCRIPT
“The store of the Future”
3 shopper generations
@frankquix
Bol.com became the synonym for online shopping
More than half have Bol.com in mind while shopping online
> 50%
More than a quarter have Zalando in mind while shopping online for shoes
> 25%
Almost onefifth has Wehkamp.nl in mind while shopping online for clothes
> 17%
Is bol.com
“The store of the Future”?
Is online the future?
The 3 generations of shoppers
Boomers 1945-1965
Desktop Savvy
Generation X 1965-1980
Tablet Savvy
Millennials 1980-2000
Smartphone Savvy
Millennials grew up in the digital age
Millennials for most love to shop in a
brick & mortar store
Study structure
Quantitative & Qualitative shopper research
Research among 1.250 respondents Q&A Panel 15 attributes based on qualitative research
2 key topics
• The attractiveness of aspects while shopping
• The influence on purchase of aspects while shopping
Shopping Aspects Only for instore shopping
Touch & Feel
Online Offline - Online Offline
Good & Professional Advice
Online Offline - Online Offline
Funshopping
Online Offline - Online Offline
Store Experience
Online Offline - Online Offline
Shopping Aspects For instore & online shopping
Shopping is not time consuming
Online Offline - Online Offline
Search & Select
Online Offline - Online Offline
Exchange & Return
Online Offline - Online Offline
Endless Assortment
Online Offline - Online Offline
Product Availability
Online Offline - Online Offline
Instant Satisfaction
Online Offline - Online Offline
Ideas & Inspiration
Online Offline - Online Offline
Unique Products
Online Offline - Online Offline
Shopping Aspects Only for online shopping
24/7
Online Offline - Online Offline
Price Checking
Online Offline - Online Offline
Reviews & Ratings
Online Offline - Online Offline
Shopping is not time consuming
Online Offline - Online Offline
Search & Select
Online Offline - Online Offline
RESULTS
Why are Millennials different?
THE STORE IS THE PLAYGROUND FOR THE PRODUCT AND THE BRAND
Millennials 65%
Boomers 57%
FUSION RETAILING, EVERYTHING IS POSSIBLE
Millennials 64%
Boomers 52%
THE CUSTOMER DECIDES WHEN TO BUY, NOT YOU
Millennials 63%
Boomers 44%
PROMOTERS ARE YOUR NEW PROMOTION
Millennials 45%
Boomers 30%
IT’S THE STORY THAT SELLS, NOT THE STORE
Millennials 41%
Boomers 29%
How will the “Store of the Future” look like?
Good question! What is your targetgroup?
This is what Millennials say…
“A huge store with a lot of products. A bit like a “Hypermarché” in France. I don’t want to
waste too much time on shopping.”
“A store with a nice athmospere”
“I have to be able to touch and try
products”
Is online the only future?
The next generation the digital natives
Interested in the numbers and your sector? Contact us for the full presentation! Website: www.qanda.nl Mail: [email protected] Tel: +31 33 2454637 Twitter: @frankquix