PRESENTATION

Social Sourcing Strategies for Increased Engagement

Maren HoganRed Branch Media

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Get your company in the faces of the candidates you want to reach.

RULE #1Start thinking of them as

HUMAN BEINGS

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78% of candidates use social media in their job search.

● More connected● Easier to

dehumanize one another

RULE #2

It’s Not the Size of the Network,

It’s How You Use It.

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Collecting candidates like:

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Tired and

The one prefers to work in an office

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Bring Your Dog to work

Generous Learning

Stipend

Listen and Learn.

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RULE #3

Be a Creeper

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● A picture to keep in your mind’s eye.

● What they do and how long they’ve been doing it.

● What parts of their work they enjoy (and which parts they hate)

● What keeps them up at night

● Career goals ● Motivating factors● Where they might go

online● How long they stay in one

place

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RULE #4Reach Out

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FACT:

Job seekers prefer Facebook with 83% of them looking at Facebook for jobs while only 36% search on LinkedIn

83%

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36%

REMEMBER:

Rule of Thumb

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Candidates are especially flattered when the hiring manager reaches out

RULE #5

Don’t be a Tool

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www.websitename.com 17

Just as I throw away the envelope in my mailbox addressed to resident

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● Things they are interested in!

● The fact that they might be looking for a change/more money/position bump/chance to learn new skills.

● Places they like to go.● Their work and/or

projects.● Their dog/favorite

comic/obsession with Firefly/Red Bull addiction.

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DO NOT MENTION:● Their family● What they look like● How long you’ve been

following their work

RULE #6Tell Me More

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COMPROMISE

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We’d all take an individual with a potty mouth if...

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Don’t let what you think

employees want you to be

influence what you are.

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Be Brutally Honest

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Gender gap and maternity/paternity equality

equal rightsmatter

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● Don’t say competitive compensation when you offer $12 an hour

● Don’t say “work hard play hard” if work hard is the only part of that statement is true.

● Don’t say casual dress if you don’t allow shorts.

RULE #7Ain’t No

School Like the Old School

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Drink Wine

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● Employee Mixers where prospects meet the hiring managers

● Referral programs that reach far beyond just your employees

● Instant view inside your company (Taco Tuesday, Fancy Friday, Manic Mondays…)

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● Working in an agile environment

● Viewing project highlights and wins

● A sense of purpose

● Being able to see or hear the hiring manager before reaching out for a job

● Salary transparency

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RULE #8Let’s Get Engaged

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