presentation slides for applied marketing management term project real time mobility and local
DESCRIPTION
Presentation Slides for Applied Marketing Management Term Project Real time Mobility and Local Class presentationTRANSCRIPT
TERM PROJECT FUTURE OF MARKETING – MOBILE
MARKETING
FAHME JAHAN, KHRISTON ASHMAN, NIDHI OTWANI, ABDOULAYE TANDIA, ZION MARKREITER & NISHMA RAWAT
AGENDA
Introduction Impact of Mobile Marketing Situational Analysis Framework Findings Recommendations Q&A
Impact of Mobile Marketing
Impact of Mobile Marketing 79% use smartphone to
help them make shopping
decisions
76% of people have directly
made a purchase based on
search on their smartphone
88% of people use the
information they find on
their smartphone to take
some kind of action within a
day
21% look for coupons
Impact of Mobile Marketing
Impact of Mobile Marketing
SWOT
STRENGTHS WEAKNESSES
O Explosive growth of smartphones
O Response rates O Ease of measurability O Cost
O Spam O User Experience O Privacy concerns
SWOT
OPPORTUNITIES THREATS
O Continuity of growth O Optimization of
websites O Browsing speeds
O Identity Theft O Government
restrictions and regulations
O Economy
Framework
O Marketing Analysis & Strategies
STP
(Psychographic and Behaviour, relevant &
brand awareness)
Framework O Tactical Plan
4P’s
PLACE 94% Look for info on their
smartphone.
96% research product or service
on their smartphone.
35% make a purchase on
smartphone.
PRODUCT 96% of smartphone users search
for products on their phone
32% change their mind about a
product
PRICE 55% run price comparison in
stores
PROMOTION 48% look for promotions and
coupons
Thank you for listening!
QUESTIONS??