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SOBERING UP
Image: Daniel Y. Go, Flickr
FROM CRACKBERRY
For nearly a decade, BlackBerry has
revolutionized mobile productivity and
dominated the smartphone market.
Image: Orangeya, Flickr
Image: loveroni, Flickr
Though considered a luxury smartphone (priced higher than many other smartphones), BlackBerry still maintained a leading market share.
Source: The Nielson Company
In November of 2009, BlackBerry commanded a whopping 40% market share of the recent acquirers of smartphones
Image: ^M.w, Flickr
Consumers were attracted to BlackBerry’s advanced security.
Image: ilamont.com, Flickr
And its email capability.
And its unique BlackBerry Messenger.
Image: Buthaina, Flickr
However, the 40% market share of recent acquirers of smartphones dropped to a mere 20% in December of 2010.
Source: The Nielson Company
Where did BlackBerry’s market share go?
Image: fd, Flickr
Android-based phones have poached BlackBerry’s market share, fiscal quarter after fiscal quarter.
Source: The Nielson Company
BlackBerry’s competitive advantage no longer applied to the smartphone market as Android phones increasingly provided state-of-the-art capabilities.
Image: Phil Roeder, Flickr
In the first quarter of 2011, 36.2 million Android phones were sold, which equaled 36% of the smartphone market.
BlackBerry only snatched 13% of the market during this quarter.
Source: Gartner
Image: Lomofy, Flickr
The first quarter of 2011 is also a tipping point. The amount of Android users finally surpassed the amount of BlackBerry users.
Source: TG Daily
29%
27%
Amount of Android users vs. BlackBerry users
Source: TG Daily
Image: John Catral, Flickr
Source: The Nielson Company
The smartphone market is booming. Android is capitalizing the growth. BlackBerry is not.
Image: Pilot Ian | Photography, Flickr
Such a decline in BlackBerry’s sales comes as no surprise.
There is an increasing desire for Android phones and a decreasing desire for BlackBerries amongst consumers.
Source: The Nielson Company
The desire for a BlackBerry is even low amongst current BlackBerry users.
Source: The Nielson Company
Source: The Nielson Company
Source: The Nielson Company
Source: The Nielson Company
Image: Computman, Flickr
Consumer interest in BlackBerry has dropped across all demographics.
Image: Robert S. Donovan, Flickr
But…
Why???
Image: Cisco Pics, Flickr
Because companies are increasingly securitizing employee’s phone of choice, rendering BlackBerry’s leading security program irrelevant.
Image: phillsacre, Flickr
Because BlackBerries no longer lead the innovation curve, as Android phones can now host email, internet, and GPS better and faster.
Image: gp sachs [à Montréal], Flickr
Because Android is a better platform operating system for users to add advanced apps for everyday purposes and gaming.
Image: Edlimagno, Flickr
And because BlackBerry has released a string of disappointing products, such as Torch.
Image: Roozbeh Rokni, Flickr
In the every-changing, volatile smartphone market, it is all about the next BIG product. BlackBerry was once an example. However, it can be again, if
BlackBerry caters to the smart users of the smartphone era.