presentation skills for the 'unprofessional' speaker
DESCRIPTION
These slides are excerpted from my "Presentation Skills for the 'Unprofessional' Speaker" seminar which is designed for new presenters and people who speak in public but not as a career like a professioal speaker, trainer, teacher, etc. Questions or comments can be emailed to [email protected].TRANSCRIPT
Presentation Presentation Skills for the Skills for the
‘Unprofessional’ ‘Unprofessional’ SpeakerSpeaker
How toHow todramatically improvedramatically improveyour public speaking your public speaking
and presentation and presentation skillsskills
Presented byPresented byBill WilsonBill Wilson
Presentation Skills for Presentation Skills for the ‘Unprofessional’ the ‘Unprofessional’
SpeakerSpeakerHow to dramatically improveHow to dramatically improve
your public speaking and your public speaking and presentation skillspresentation skills
Purpose of this programPurpose of this program
To informTo inform
To persuadeTo persuade
To entertainTo entertain
Types of PresentationsTypes of Presentations
Great presentations
Mediocre presentations
“Tornado” presentations
“Sixth Sense” presentations
Why speak?Why speak?““A good speech is the single A good speech is the single
most cost effective most cost effective marketing and public marketing and public
relations tool any relations tool any organization can have.”organization can have.”
Joan DetzJoan DetzHow to Write & Give A SpeechHow to Write & Give A Speech
Four Key AreasFour Key Areas The SituationThe Situation
Purpose, occasion, environmentPurpose, occasion, environment
The AudienceThe Audience Needs/expectations, curiosity, entertainNeeds/expectations, curiosity, entertain
The SpeakerThe Speaker Recognize, understand, control, conquerRecognize, understand, control, conquer
The PresentationThe Presentation Plan, prepare, presentPlan, prepare, present
The SituationThe Situation
PurposePurpose Aristotle’s Appeals…Ethos, Logos, PathosAristotle’s Appeals…Ethos, Logos, Pathos
OccasionOccasion Type of event, time of day, food function, Type of event, time of day, food function, before/afterbefore/after
EnvironmentEnvironment Room, temperature, noise, lecturns, mics, A/VRoom, temperature, noise, lecturns, mics, A/V
PathosInspirational or
EntertainingTo elicit feelings/emotions
Woody Allen
LogosPersuasive orMotivational
To motivate to actionKnute Rockne
EthosInformative orInstructional
To educate or convinceCarl Sagan
Winston
Churchill
ZigZiglarMartin
LutherKing
BrianTracy
The AudienceThe Audience
Analyze their needsAnalyze their needs
Arouse their curiosityArouse their curiosity
“ “The Jolson Principle”The Jolson Principle”
The Audience…The Audience…analyze needsanalyze needs Audience AwarenessAudience Awareness
Knowledge, attitude and feelings towardKnowledge, attitude and feelings toward you/subject, demographics you/subject, demographics
Types of AudiencesTypes of Audiences UninformedUninformed ApatheticApathetic HostileHostile MixedMixed
The Audience…The Audience…arouse arouse curiositycuriosity
Martinis, potato chips, Heather Locklear, andMartinis, potato chips, Heather Locklear, andpeanut butter sandwichespeanut butter sandwiches
Marijuana, Mickey Mouse, and Music City USA
““Secret Policy Coverages Your CompaniesSecret Policy Coverages Your CompaniesNever Told You About!”Never Told You About!”
““How to Battle an Adjuster…and Win EveryHow to Battle an Adjuster…and Win EveryTime!”Time!”
““How to Win Friends…and Influence Adjusters”How to Win Friends…and Influence Adjusters”
The Audience…The Audience…Jolson Jolson PrinciplePrinciple
The Jolson PrincipleThe Jolson Principle
Give ‘em whatGive ‘em whatTHEY wantTHEY want
Give ‘em someGive ‘em somemoremore
Leave ‘em wantingLeave ‘em wantingmoremore
MaximsMaxims
Speaking is showSpeaking is showbusinessbusiness
Your audienceYour audiencedoesn’t care aboutdoesn’t care aboutyou…they careyou…they careabout themselves.about themselves.
Strive for mediocrity!Strive for mediocrity!
The Speaker…The Speaker…FEAR of FEAR of speaking!speaking!
Recognizing fearRecognizing fear
Understanding fearUnderstanding fear
Controlling fearControlling fear
Conquering fearConquering fear
The PresentationThe Presentation Planning PhasePlanning Phase
Research, brainstorming, central themeResearch, brainstorming, central theme
Preparation PhasePreparation Phase Organization, outline, developmentOrganization, outline, development
Delivery PhaseDelivery Phase Personal style, audience assessment,Personal style, audience assessment, situational assessment, presentation tips, tools situational assessment, presentation tips, tools & techniques & techniques
The Presentation…The Presentation…PlanningPlanning
ResearchResearch
BrainstormingBrainstorming
Central theme or missionCentral theme or mission
The Presentation…The Presentation…PreparationPreparation
OrganizationOrganization
Outline…Outline…”The Universal”The Universal Speaker’s Speaker’s Law”Law”
Development…Development…”The Magical Rule”The Magical Rule of of 3”3”
The Universal Speaker’s LawThe Universal Speaker’s Law Tell them what you’reTell them what you’re
going to tell them. going to tell them.
Tell them.Tell them. Tell them what you Tell them what you
toldtold them. them.
IntroductionIntroduction BodyBody
Major point #1Major point #1 Supporting point 1-1Supporting point 1-1 Supporting point 1-2Supporting point 1-2 Supporting point 1-3Supporting point 1-3
Major point #2Major point #2 Premise (ethos)Premise (ethos) Illustration (pathos)Illustration (pathos) Point (logos)Point (logos)
Major point #3Major point #3 PointPoint ExampleExample PointPoint
ConclusionConclusion
Name…Name… The 10 commandmentsThe 10 commandments
Santa’s 9 reindeerSanta’s 9 reindeer
The 8 wonders of the ancient worldThe 8 wonders of the ancient world
The 7 dwarvesThe 7 dwarves
The 6The 6thth item in the “Twelve Days of Christmas” item in the “Twelve Days of Christmas”
The 5 Marx BrothersThe 5 Marx Brothers
The 4 BeatlesThe 4 Beatles
Columbus’ 3 shipsColumbus’ 3 ships
The Magical Rule of 3The Magical Rule of 3 The Father, the Son, and the…The Father, the Son, and the…
Faith, hope and…Faith, hope and…
Of the people, by the people, and…Of the people, by the people, and…
Life, liberty, and the pursuit…Life, liberty, and the pursuit…
Ready, set…Ready, set…
Ready, aim…Ready, aim…
Curly, Larry…Curly, Larry…
Mizaru, Mikazaru and MazaruMizaru, Mikazaru and Mazaru
Wanna see a card trick?
The Presentation…The Presentation…DeliveryDelivery Personal stylePersonal style
Audience assessmentAudience assessment
Situational assessmentSituational assessment
Presentation tips, tools and Presentation tips, tools and techniquestechniques
Presentation TechniquesPresentation Techniques QuotationsQuotations AnalogiesAnalogies DefinitionsDefinitions AnecdotesAnecdotes Rhetorical Rhetorical
questionsquestions Direct statementsDirect statements Startling statisticsStartling statistics
Historical eventsHistorical events Personal secretsPersonal secrets CartoonsCartoons Games and Games and
gimmicksgimmicks Participative Participative
exercisesexercises PropsProps Audio/visualsAudio/visuals
The coolest visual technique you’ve ever seen…
ConclusionConclusion
““All the great All the great speakers speakers were bad were bad speakersspeakersat first.”at first.”
Ralph Waldo EmersonRalph Waldo Emerson