présentation scoop.it content director 04 2015
TRANSCRIPT
![Page 1: Présentation Scoop.it Content Director 04 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55acdfe51a28ab06308b4826/html5/thumbnails/1.jpg)
@marcfuseki
Scoop.it Curation de Contenu
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@marcfuseki
1,600,000Curateurs
150,000,000Visiteurs uniques
Depuis 2011
Solution SaaS
Knowledge Sharing
Content Marketing
Leader de la curation de contenu pour
professionels
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@marcfuseki
Utilisation de Scoop.it
Externe SEO / trafic
Community Management
Réputation/Thought
Leadership
Conversion / leadgen
Interne Veille
Gestion de connaissance
Digitalisation
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@marcfuseki
Leader de la curation de contenu pour
professionnels
3500+Entreprises clientes
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@marcfuseki
*** Le contenu est ROI ***
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@marcfuseki
Du bon contenu = budget + temps + expertise
Type de contenu Coût à produire Temps à produire
Blog post 2-4 heures 1-3 jours
Infographie €2,000-€10,000 3-6 semaines
Video €5,000-€150,000 4-12 semaines
White paper 5-20 jours 3-8 semaines
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@marcfuseki
Et parfois ça ne suffit pas…
Votre contenu Leur contenu
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@marcfuseki
L’ADN de Scoop.it
Découvrir, enrichir et partager
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@marcfuseki
+ + +
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@marcfuseki
Scoop.it Content Director - Demo
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@marcfuseki
Scoop.it Content Director - Demo
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@marcfuseki
Suggestions
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@marcfuseki
Publication
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@marcfuseki
Edition
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@marcfuseki
Partage/Planification
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@marcfuseki
Calendrier – vue collaborative/workflow
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@marcfuseki
Capture de contenu
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@marcfuseki
Capture de contenu
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@marcfuseki
Chargement de contenu
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@marcfuseki
Rédaction de Contenu
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@marcfuseki
Ajout de notes
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@marcfuseki
Destination : Blog
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@marcfuseki
Destination Mini Site
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@marcfuseki
Mini site - templates
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@marcfuseki
Mini site – Lead Generation
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@marcfuseki
Partage – réseaux sociaux
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@marcfuseki
Newsletter
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@marcfuseki
Newsletter
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@marcfuseki
Analytics
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@marcfuseki
Analytics
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@marcfuseki
Objectifs
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@marcfuseki
Thought leadership PME – Mini site
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@marcfuseki
Animation Communautaire – Blog
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@marcfuseki
SEO/Inbound Marketing- Blog
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@marcfuseki
Thought Leadership B2B – Site (API)
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@marcfuseki
Communauté/Lead Gen – Mini Site/Blog/NL
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@marcfuseki
Services
- VIP Support
- Programme agences
-Certification & formation
http://business.scoop.it/
http://bit.ly/1ERX4cB