Unleashing Digital Customer Experience

Day 1

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The Problem with Customer Experience

Engages on a growing number of channels

Demands a personal conversation

The Customer Has scattered

data and tooling to engage with the customers

Has no good way to understand and personalize the customer experience

The Marketer

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What We Heard from the Market

Improving customer experience is the #1 priority for organizations and digital is the big focus in achieving this.

Key “make or break” stakeholders are CEO, CMO, CIO.

Barriers to delivering improved customer experience are lack of centralized strategy, reliance on IT team, cultural resistance and lack of digital skills.

Organizations say they have 1 or 2 years at best to make significant inroads with digital transformation before they suffer financially / competitively

Progress & LoudHouse Survey

707 decision makers who are involved with the digital

strategy for their organizationMarch 2016

© 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.4Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

© 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.5Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

That Lead us to Digital Transformation

Focused on optimizing business outcomes

With an initial focus on customer engagement

While continuing to support operational efforts

© 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.6Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

Many organizations struggle providing a compelling website experience, and while they experiment with mobility,

supporting a dynamic omni-channel engagement model is beyond their reach.

Omni-Channel Engagement

© 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.7Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.

Develop & Manage Mobile Apps &

Projects

Rapidly Build & Deploy Cloud Applications

Leading UX support for

compelling Apps

Optimize Customer Experience &

Manage High-Fidelity, Web Sites

Foundation for Digital Business

CUSTOMER CHALLENGE

PROGRESS SOLUTION

RAD Mobile Develop CMS & Digital Experience

Sophisticated rules, operational analytics & reportingSUPPORTED BY RICH BUSINESS RULES & ANALYTICS…

Data connectivity and integration to any cloud or on-premise data source

LEVERAGING ANY DATA…

© 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.8Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.