Economic

s

Proje

ct

made by :Cheris

e Sultana

Franzis

ka Schub

Patricia de Pablo

Idea: Cherise Sultana (Franziska Schub)

Patricia de Pablo Layout: Franziska Schub

Franziska Schub

Pillow Case

Agenda

- Desciption - Target audience - Location and Sales- Cost-Analysis- CO-Worker- SWOT-Analysis- Local competition

Cherise Sultana

Description

Cherise Sultana

Description

Material: Micro Suede and a soft handfeel

Size: 40cm by 40cm

Condition: 100% brand new

Cherise Sultana

Target Audience

Cherise Sultana

Target Audience Target Audience ● This product is for all kind of ages even for

new born babies, teenagers and old people.

● It is good for everyone that wants to be comfortable in their homes.

2014 Franziska Schub

Location and Sales

2014 Franziska Schub

LocationWe should start in a quarter of a city: - in which are some decoration shops

(e.g. Valetta)

- which isn't too big, otherwise the shop would go down (competitions)

- not near to a big store

2014 Franziska Schub

Location choice(compare Valetta + Zaragoza)

Valetta ZaragozaLocation factors Importance Grades (1-10)

Weighted Grades

Grades (1-10) Weighted Grades

Rent of a shop 40% 9 3,6 6 2,4

Buying power 40% 6 2,4 7 2,8

Infrastructure 20% 5 1 5 1

Sum 100% 7 6,2

(We didn't include Munich because it isn't suitable for this company)

2014 Franziska Schub

Sales (Valetta)

● build up the first location

(maybe near the 'National Museum of Archaeology')

● more stores can be open in:

- Victoria (Gozo)

- Birkirkara

2014 Franziska Schub

Cost Analysis

2014 Franziska Schub

Start-up costs Fixed costs/month Variable costs

- around 15000 EUR(re-builing+inventory)

- around 800 EUR (rent)- around 2200 EUR (personal costs)

→ 3000 EUR

buy: different cushion around 5 EUR

sell: 7 EUR/pillow cases

Cost analysis

2014 Franziska Schub

Fixed costs

Break-Even-Point

Cost analysis

Break-Even-Point:

E(x)

= 7*x (income) [Pillow Cases]

k(x)

= 5*x+3000€ (costs)

E(x)

=k(x)

7*x=5*x+3000€

x=1500 Break-Even-Point →

inco

me

variable

costs

Break-Even- Point

- sell 1500 „Pillow Cases“ → provit

Patricia de Pablo

Co-workers

Patricia de Pablo

Co-workers

• They must be friendly, smiling and have patience.

• They have to know how do cushions and how send by internet.

• Being sales professionals.

Patricia de Pablo

SWOT-Analysis

Patricia de Pablo

SWOT-Analysis

• Strength:-Interesting job.

- You can make your owns desings.

• Weaknesses:

- No experience

- Hard to get going

- Can’t employ many people

• Opportunities:- Many people interested.

- Original and innovative idea

• Threats:- Heavy competiton

- We need a lot of material

Cherise Sultana

Competitors

Cherise Sultana

Competitors:

Atrium● Atrium is one of the famous shops in Malta.

● It is the largest Home furnishing store.