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    Outline of the presentation Definition of Knowledge and Knowledge Management

    Importance of KM

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    What is knowledge.

    Knowledge is intangible,dynamic, and difficult to

    measure, but without it no

    organization can survive.

    http://images.google.co.in/imgres?imgurl=http://www.indymedia.org.uk/images/2007/02/362717.png&imgrefurl=http://www.indymedia.org.uk/en/2007/02/362890.html&h=387&w=525&sz=208&hl=en&start=61&tbnid=fSABpT4F0TKSsM:&tbnh=97&tbnw=132&prev=/images%3Fq%3D%2BKNOWLEDGE%26start%3D60%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN
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    Definition of Knowledge Knowledge is a fluid mix of framed experience, values,

    contextual information and expert insight thatprovides a framework for evaluating and incorporatingnew experience and information.

    It originates and is applied in the mind of knower's. Inorganisations, it often becomes embedded not only in

    documents or repositories but also in organisationalroutines, process, practices,and norms".Tom Davenpoort and Laurence Prusak (1998)

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    Knowledge

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    Meaning of Knowledge

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    Types of Knowledge

    Descriptive

    Procedural

    Reasoning

    Linguistic Presentation

    Assimilative

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    Types of knowledge

    Tacit: or unarticulated

    knowledge is more personal,experiential, context specific,

    and hard to formalize; is

    difficult to communicate or

    share with others; and is

    generally in the heads of

    individuals and teams.

    Explicit: explicit knowledgecan easily be written down

    and codified.

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    Knowledge Management is making betterdecisions by understanding the knowledge

    ingredients for decision making.

    1

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    Knowledge Management is a process that helps organizationsidentify, select,organize,disseminate and transfer important

    information and expertise that are a part of the organizationalmemory that typically resides within an organization in an

    unstructured manner.

    5

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    Goals and Objectives of Knowledge

    Management

    Goal KM as a process is to improve theorganizations ability to execute its core processes moreefficiently

    http://www.masternewmedia.org/images/man_knowledge_id106289_size350o.jpghttp://images.google.co.in/imgres?imgurl=http://www.crocusbank.org/Objectives.jpg&imgrefurl=http://www.crocusbank.org/Index1En.htm&h=321&w=258&sz=12&hl=en&start=1&tbnid=pB_KTV-G_sTOEM:&tbnh=118&tbnw=95&prev=/images%3Fq%3Dobjectives%2B%26gbv%3D2%26svnum%3D10%26hl%3Den%26sa%3DG
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    Objectives of KM

    Create knowledge

    repository

    Improve knowledge assets

    Enhance the knowledge

    environment

    Manage knowledge

    as an asset

    http://images.google.co.in/imgres?imgurl=http://www.crocusbank.org/Objectives.jpg&imgrefurl=http://www.crocusbank.org/Index1En.htm&h=321&w=258&sz=12&hl=en&start=1&tbnid=pB_KTV-G_sTOEM:&tbnh=118&tbnw=95&prev=/images%3Fq%3Dobjectives%2B%26gbv%3D2%26svnum%3D10%26hl%3Den%26sa%3DG
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    Characteristics of KnowledgeExtraordinary leverage &

    increasing returns Fragmentation, leakage & the

    need to refresh Uncertain value

    Uncertain value sharing

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    The Knowledge Management

    Cycle

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    Need for KMFor several decades the world's best-known

    forecasters of societal change have predicted the

    emergence of a new economy in whichbrainpower, not machine power, is the critical

    resource. But the future has already turned into

    the present, and the era of knowledge has arrived.

    --"The Learning Organization," Economist Intelligence Unit

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    The Knowledge Economy

    The move from an industrially-based

    economy to a knowledge or information-

    based one in the 21st Century demands atop-notch knowledge management system to

    secure a competitive edge and a capacity for

    learning.

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    The Knowledge Economy

    The knowledge economy rests on threepillars:

    The role that knowledge plays in

    transactions: it is what is being bought and

    sold; both the raw materials and the finishedgoods

    The concurrent rise in importance of

    knowledge assets, which transform and addvalue to knowledge products

    The emergence of ways to manage these

    materials and assets, or KM

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    KM for India

    World Competitiveness Report 2010 has ranked Indiaat 51 among 139 countries, 17th rank globally in termsof its financial markets, and 44th in businesssophistication and 39th in innovation, which clearly

    indicates that India lags behind in terms ofcompetitiveness.

    Competitiveness & innovation activities are expectedto need large amounts of new knowledge. Knowledge

    is inextricably linked to core competence. Knowledgeplays a unique role in building and conserving corecompetences. (Prof. Shailja Dixit, SME word, Specialreports)

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    Importance of KM practicesCompetitive success will be based on how

    strategically intellectual capital is managed

    Capturing the knowledge residing in the minds ofemployees so that it can be easily shared across

    the enterprise

    Leveraging organizational knowledge is emergingas the solution to an increasingly fragmented and

    globally-dispersed workplace

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    Importance of KM practices Globalization Proliferation of Information and Communications Technology

    (ICT), Heightened level of competition. High level of uncertainty Inability to predict the future; what worked yesterday may or may

    not work tomorrow (Singh and Soltani, 2010). The traditional factors of production land, labour and capital can

    no longer guarantee sustainable competitive advantage.

    The only source of sustainable competitive advantage is knowledgeand intellectual capital. Hence Knowledge management practices become vital.

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    Interdisciplinary nature of KM

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    Critical success factors for KM implementation (Kuan Yew Wong

    and Elaine Aspinwall, 2005):

    Management leadership and support

    Culture

    Information technology

    Strategy and purpose

    Measurement Organisational infrastructure

    Processes and activities

    Motivational aids Resources

    Training and education

    Human resource management

    Bench Marking (Changiz Valmohammadi, 2010)

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    KM Processes (Singh and Soltani, 2010)

    Creation Storage

    Sharing and evaluation

    Generation

    Transfer

    Application

    SECI Cycle (Nonaka, 1995)

    1. Socialisation (Tacit Tacit)2. Externalisation (Tacit - Explicit)

    3. Combination (Explicit Explicit)

    4. Internalisation ((Explicit Tacit)

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    knowledge capture

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    Five dimensions of KM

    (APQC,1995) Used by Deepak Chawla and Himanshu Doshi in 2010

    1. KM Process

    2. Culture3. KM Technology

    4. KM Measurement

    5. Leadership

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    Benefits KM has been linked positively to financial

    performance measures (Tanriverdi, 2005)

    non-financial performance measures such as quality

    (Mukherjee et al., 1998),

    innovation (Francisco and Guadamillas, 2002),

    and productivity (Lapre and Wassenhove, 2001).

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    KM Benefits at Individual level _ Helps people do their jobs and save time through

    better decision making and

    problem solving.

    _ Builds a sense of community bonds within theorganization.

    _ Helps people to keep up to date.

    _ Provides challenges and opportunities to contribute.

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    At the group level _ Develops professional skills.

    _ Promotes peer-to-peer mentoring.

    _ Facilitates more effective networking andcollaboration.

    _ Develops a professional code of ethics that memberscan follow.

    _ Develops a common language.

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    For the organization _ Helps drive strategy.

    _ Solves problems quickly.

    _ Diffuses best practices. _ Improves knowledge embedded in products and

    services.

    _ Cross-fertilizes ideas and increases opportunities for

    innovation. _ Enables organizations to stay ahead of the

    competition better.

    _ Builds organizational memory.

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