presentation on integrated marketing communication by: ashwini thosar priyarnka turutkane
TRANSCRIPT
Presentation on integrated marketing communication
By: Ashwini Thosar
Priyarnka Turutkane
IMC• WHAT IS IMC?• INTERATED MARKETING COMMUNICATION INVOVLES THE IDA THAT A
FIRMS PROMOTIONAL EFFORTS SHOULD BE COORDINATED TO ACHIEVE THOSE OUTCOMES THAT THE FIRM VALUS THE MOST.
• PROMOTIONS INVOLVS A NO . OF TOOLS WE CAN USE TO INCREASE DEMAND FOR OUR.THE MOST WELL KNOWN COMPONENT OF PROMOTION IS ADVERTISING,BUT WE CAN ALSO US TOOLS SUCH AS THE FOLLOWING:
• PUBLIC REALTIONS• TRADE PROMOTION• SALES PROMOTION• PERSONAL SELLING• IN-STORE DISPLAYS
TRADE PROMOTION
• HERE THE FIRM OFFERS RETAILERS AND WHOLSALERS TEMPORARY DISCOUNTS,
WHICH MAY OR MAY NOT BE PASSED ON TO THE CONSUMER, TO STIMULATE SALS
SALS PROMOTION
• CONSUMERS ARE GIVEN EITHR PRICE DISCONUTS,COUPONS OR REBATES
THANK YOU