GROUP-01

Kanti Nath Banerjee.

Kumari Sweta .Pragya.

Upasana choudhry.

Strategies mission & vision of major Advertising agencies in India

(under the guidence of professor Pooja sehgal)

TOP 5 AD AGENCY IN INDIA- O & M JWT MUDRA FCB ULKA REDIFFUSION DY & R

TOP 5 AD AGENCY IN WORLD- LEO BURNETT INDIA PVT LTD Saatchi & Saatchi of New York 180 Amsterdam R/GA of New York Abbott Mead Vickers of London

ABOUT IT-

JWT is the world’s best-known marketing communications brand with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

As a full-service ad agency, they have the talent and ability to not only produce exceptional, effective creative, but advise clients on a full range of media and marketing strategies as well.

They combine creativity with intelligent, no non-sense strategic solutions to help you get the results you are looking for from your advertising and marketing dollars.

The James Walter Thompson Company, which eventually became J. Walter Thompson. It was acquired by WPP group in 1987. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT

JWT claims to be the first agency to: create the first-ever testimonial ad (it was for Pond's

Cold Cream), in 1925. invent the grilled cheese sandwich for its client Kraft in

1930. produce the first-ever TV commercial in 1939. create the first advertisement in Second Life (Ford

Argentina)

RAJESH GANGWANI,

Sr VICE PRESIDENT

Javier NavajasCEO JWT Central America

VISSION & MISSION-

JWT's ultimate goal is to embrace the empowered consumer - one who can opt out of commercials, self-publish on the web and download music anytime - and entice him or her to spend time with its clients' brands through big media-neutral marketing ideas. Since the agency's founding in 1864, passion for innovation has led JWT to invent copy and layouts, pioneer ad careers for women, produce the first sponsored TV program, develop account planning and

forge the first international network.

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Through the memory lane

ABOUT IT-

Founded in 1980, today its footprint covers over 1,75,000 villages and 4000 towns across 21 states in the country. The Group currently has 1100 employees in 26 offices

In 1988, they marked the beginning of one of their most cherished relationships with DDB Worldwide.

Mudra is known for its "can do" spirit, dedicated partnerships and an unconventional approach to business.

With a team of over 1,100 employees across 26 offices around the country that covers over 1, 75,000 villages and 4,000 towns. Mudra Group offers direct contact in over 3,500 schools reaching out to nearly seven million students.

As a testimony to workplace HR practices, Mudra Group's Learning Leadership & Change (LLC) team has been awarded 'Best HR strategy in line with Business' and 'Excellence in HR through Technology' at Asia's Best Employer Brand 2010 Awards.

Jude Fernandes is the Chief Executive Officer of Mudra India, the branding and Communication Agency in the Mudra Group.

  International Awards won 230 ( Cannes , D&AD, Clio, One Show , Ad Fest, Communication Arts, New York Festival & others)   National Awards won

JUDE FERNANDES

MADHUKAR KAMATH

ABOUT IT-

in 1973,three leading stalwarts of advertising came together to discuss the state of creativity In advertising. The three people, Diwan Arun Nanda, Ajit balakrishnan & Mohammad khan came up with a game plan- Rediffusion…

Today Rediffusion is one of the largest in the industry.

Together with its specialized group of companies which includes-rediffusion-wunderman,TME,Suddler & hennessey,

OAP,& Touchpoint.

STRATEGY,VISION & MISSION-

Diwan Arun Nanda is the chairman and managing director.

Brand conversation is one of their unique strategy to achieve success with their clients. its a modern aspect of branding where what the consumer is talking about is far more important than what what the brand wants to talk. Its a two way process.

Rediffusion is a part of young & rubicam network ,a leading creative company with 186 offices and 7000 employees around the world.

Mission-To be the number one communication groups, each practice of Rediffusion aims to be amongst the top 3 agencies in their respective categories.

Vision-The marketing communication industry has seen itself slip from being partners & co creators to vendors. Their fate is not decided on the value we bring in terms of the intellectual capital but the price we charge.

Ogilvy and Mather Ogilvy and Mather (O&M) India, a subsidiary of WPP

group is one of the leading advertising agencies in India having its presence since 1928. The group recorded global revenues of US $ 4.9 billion with profits amounting to 18 per cent of the revenues in 2003.

The company in India operates with offices located in all the major cities. The focus areas include Advertising, Direct Marketing, Public Relations and Activation.

Ogilvy Activation includes services in the non-traditional area of advertising - Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and Ogilvy Signscapes which together with the focused services consolidate offerings to clients.

Success mantra- The critical factor of success for the company is the

quality of its human resources endowed with good creativity.

First mover advantage- O&M has been active to introduce its global practices

in the country. The company was the first to set up divisions for

Public RelationsDirect Marketing

Event ManagementBusiness-to-Business

Outdoor and Rural Outreach The subsidiary in the country has specialized divisions

for various sectors of advertising.

Public Relation : ability to reach specific

groups image buildingDirect Marketing: cost effectiveness rapid delivery relationship buildingB2B: cost reduction shortens selling cycle

Ogilvy & Mather has conceptualized a new TVC for the launch of BlackBerry services for prepaid users on Vodafone. Prior to this, only postpaid customers for Vodafone could access the BlackBerry services.  

The TVC is in the form of a song called “The BlackBerry Boys” which starts of with five top level  management men shown singing the BlackBerry song.

Conclusion- An advertising agency or ad agency is a service

business dedicated to creating, planning and advertising for its clients. The success of an ad agency depends on its creative team.

Creativity is an essential resource to survive in the market and for this reason we always look for it. Companies entrust their image to advertising agencies to realize ever more creative, innovative and amazing advertising.

Advertising is seduction, art and investment.

Advertising must be funny, clever, unique and exciting

Advertising agencies typically have creative departments where print ads, TV commercials, and other marketing communications are produced. These departments are staffed by writers who craft the words in advertisements, graphic artists who plan and construct visual layouts, and other specialists who help in the transformation of strategy into actual advertisements.