Game corner

Submitted to : sir imran khan Submitted by:Sohail iqbal

Imran Nadir

Ahson Khalid

Selman Ahmed

Qaiser Abbas

Games as YOU imagine them to be.

UpdatedRealisticBig screensCensoredLess paymentsMusicMultiplayer

Problems of customers at home

Regular game crashesSoftware updates

System compatibilityHuge internet bandwidth

Regular changes in computer components

Business Idea

“Small Screens are boring/ Need something lively?”

The business idea is to start gaming zones at main cities of Pakistan, first in Islamabad, then Rawalpindi, Lahore, etc., to attract youth and other game lovers. Game zone will provide an electrifying and a never-before real gaming experience for people who loves to play games.

Game corner view

Vision

MissionTo become number one in market

Highest quality gaming machines

24 hours services

Customer satisfaction

Expand the business in all over the Pakistan

Be the leading in providing gaming services

Value proposition Best gaming machines

Clarity Graphics

3D Screens

Competitive Advantage

Latest gaming machines

X-box

Ps 4

Nintendo wii

24 hours services

3D facts

Low prices of packages

Strength:

High graphic machines

First mover advantage

Large number of categories of games

Weaknesses:

Lack of experience business

Price of games are high

Opportunities:

Can start new gaming zone in other

areas outside Islamabad and Pakistan.

Monopolistic advantages to market

leader.

Threats:

Political and Economical instability

New competitors

Swot Analysis

4 p’s of marketing

1 Pricing: Full Day Package PKR 1000/= (any game)

1 Hour Package PKR 100/= (X-Box)

1 Hour Package PKR 200/= (PS-4)

1 Hour Package PKR 80/= (PC)

for members there is 50% discount on every game

2 place:game corner is going to open near Abpara market

3 promotion:

PostersUniversities/Colleges/SchoolsAdvertisement in News papersInternetSports’ ClubsTV and Radio

Marketing:

Products & ServicesPCPSPXbox

Play StationsNintendo Wii

Games Shooting gamesStrategy gamesSport gamesAdventurous games

Features & Benefits

Gaming Atmosphere

Tuck Shop

Discount

Target Market

Children (above 12 years)

Adults

Sales

Packages: Per token Hourly tokens Per day tokens

Advance booking of slotSelecting competitors of own choice

In future; Monthly Packages Yearly memberships

Possible Future Facilities/Service Delivery

Facilities at train/bus stations

Financial Planning 

Project Financing

Description Details Total Equity (10%) PKR 3,28,455/=Bank Loan (90%) PKR 29,56,095/=

Project Cost

Capital Investment Amount (PKR)

Land -Building/Infrastructure 2,00,000Machinery & Equipment 24,03,800Furniture & Fixtures 4,20,750Office Equipment 1,80,000Human resource 80,000  Total Capital Cost 32,84,550

Machinery & Equipment Description Quantity Cost (PKR/Unit) Total PKR

X-Box 4 30800 1,23,200PlayStation 4 4 56400 2,25,600 Computers 25 35000 8,75,000Snokers table 2 150000 3,00,000 LCD’s 8 80000 6,40,000 UPS 8 30000 2,40,000 Total 24,03,800 Office Equipment Detail

Description Quantity Cost (PKR/Unit) Total PKRTelephone 1 5000 5,000Networking 1 150000 1,50,000 Lighting (tube lights) 25 1000 25,000

Total 1,80,000

Furniture & Fixture Detail

Description Unit cost./Unit Total PKR

Chairs 32 2,460 78,750Computer Tables 21 5,000 105,000Wall Fans 21 2,000 42,000Misc. 30,000 30,000Ac’s 3 55,000 165,000

Total 4,20,750

GAME Corne

r

Marketing

Customers

Income

ExpenditureProfit

Employees

Resources

The Business System

Sales Strategy:

Game Corner will have a board of notice with all the games that can be played in company’s facility. Customers will reach each new version of the game available (hottest games), and can easily reach any improvements of Game Corner with posters and other marketing channels. In other words, customers will be able to follow up company’s offerings and choose the package that fits their demands. 

Sales Forecast: Game Corner’s projections show that the company expects to get 2000 customers in year 1, the number is expected to grow to 3,000 in year 2 and rise to 4,000 by year 3. A sharp increase in the number of customers is expected to be driven by good gaming experience that will be provided by the company.

Risks Evaluation:

Possible risks to this business could be the issue of replicating the business model after the business being a huge success in the market.

There are no big game premises like the business is planning to work out in Islamabad There are small centers in big cities which are more like browsing centers than a gaming Centre.

People`s interest as a solo-player, and affordability of the gaming-equipment for home usage.

Managing as a new entrant in the market and succeeding with price negotiations with the game releasing companies for the consoles and licenses will be a challenge.

After being successful in one big city as an entrant, it will be a challenge to start another one before there are competitors into the business in the new city. We think that this business has huge advantage being the first entrant in terms of turnover.

Even a slight twist in the financial operations could be a risky option for the business.

The company will take care of the operations and the stakeholder’s interest.

Conclusion: Gaming zone the best project and

business to choose.

According to the Needs of the

customers

High profit expectation

Low cost