PRESENTATION ON CORPORATE LEVEL

STRATEGIES

PRESENTED BY:

ANKIT MALHOTRA

KAVISH SINGH

VIKAS GOYAL

ASHU GUPTA

CONTENTS

ABOUT CORPORATE STRATEGY.

TYPES OF CORPORATE STRATEGY. * STABILITY STRATEGY

* EXPANSION STRATEGY

* RETRENCHMENT STRATEGY

* COMBINATION STRATEGY

CORPORATE STRATEGY

Corporate strategy are basically about the choice

of direction that a firm adopts in order to achieve its

objectives.

Corporate strategy includes decisions regarding

the flow of financial and other resources to and from

a company’s product lines and business units.

STABILITY STRATEGY

Stability strategy is adopted by an organization

when it attempts on improvement of its functional

performance without any significant change in their

product lines.

Customer groups, customer functions, technology.

EXAMPLE

Hero Honda is a good example of stability strategy

because they don’t launch any products but they upgrade

their existing products in the market.

Like Hero Honda Splendor.

Upgrade version: "Splendor Plus" , "Super Splendor“,

 'Splendor NXG.

Hero honda Passion.

Upgrade version: Passion Plus, Passion Pro.

EXPANSION STRATEGY

Expansion strategy is followed when an

organization aims at high growth by substantially

broadening the scope of one or more of its

businesses in terms of their respective customer

groups, customer functions, and alternative

technologies in order to improve overall

performance.

EXAMPLE

TATA Motors can be an example of expansion

strategy because recently TATA Motors took over

jaguar and land rover.

The takeover cost Tata motors around $2.31

billion.

RETRENCHMENT STRATEGY

A company may pursue retrenchment strategy

when it has a weak competitive position in some or

all of its product lines.

that resulting in poor performance, sales are going

down and profits are becoming losses.

EXAMPLE

VIDEOCON electronics ltd faced high

competition in their electronics field and they had

difficulties to catch-up the market.

Another example of this strategy is BPL

electronics ltd which almost lost their complete

market share and vanished from the market.

COMBINATION STRATEGY

Combination strategy are a mixture of stability,

expansion and retrenchment strategies applied

either simultaneously or sequentially.

It would be difficult to find any organization that

has survived and grown by adopting a single “pure”

strategy. So the combination of all strategies is

important to improve the overall performance of the

company.

EXAMPLE

As combination strategy defines the combination

of all strategies. So ITC ( Indian Tobacco Company)

is a very good example of this strategy because:

ITC has a corporate portfolio consisting different

businesses:

Cigarettes, Hotels, paperboards, and packaging &

Printing.

THANK YOU