Superior University, Lahore

Broadcast, Non-Broadcast &Narrowcast Media

Presented to: Prof. Ahmed Sheikh

Group Members

• Naila Khalil• Afifa Affan• Milha John• Hamza Jamil

Broadcast Media

Introduction

• Distribution of audio and video content to a dispersed audience via any audio or visual mass communication medium.

• To send out or communicate, especially by radio or television.

Broadcasting communication medium

• Radio• Television

Radio

Pakistan Broadcasting Corporation(PBC)

• PBC provides a wide range of radio and news services which are broadcast in TV, Internet, and radio outside Pakistan in over 10 different languages.

PBC

• Type: Radio Pakistan network

• Branding country: PBC

• Availability: Pakistan

• Motto: � نًا ُح�ْس� ًاِس� �لن ِل �وا ;from Qur’an 2:83 ُق�وِل"Speak to men good” (words)

• Established: August 14, 1947; 65 years ago

Established

•  Aug 14‚1947 Pakistan came into being and the announcement of its creation was made by the new organization‚ the Pakistan Broadcasting Service which comes into existence at the same time and later designated as Radio Pakistan.

• Presently Radio Pakistan is broadcasting programs in 23 languages.

Continued…Media Boom

We have 90 TV channels, 106 FM stations in Last 10 years.

• In Pakistan there are more than 72 AM , FM and SW transmitters(32 radio stations) owned by radio Pakistan are disseminating useful information across the world.

• By April 2004 more than 50 licenses had been issued for private FM Radio stations

Television

Television In Pakistan

• In Pakistan, television was first time introduced in the exhibition near the Mazaray Quaid on 16 September 1965,just for entertainment there was a short circuit television for audiences to watch the miracle invention.

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• License for more than 20 private satellite TV station have been awarded, signally increased competition for the state run Pakistan television corporation.

• More than 22 TV channels in public sector and private sector are telecasting there programs on various subjects nationwide

Nearly 100 channels came on TV screen like news, entertainment, sports, religion, music,

cooking art & business

Non- Broadcast media

• Any production outside broadcasting House of Radio or TV and use of its material for broadcast or telecast through Radio or TV Channels fall under the category of non-broadcast media.

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• Non- broadcast video technologies such as cable and videocassettes not only segment audiences.

• It also include institutional video that is corporate , educational, religious, medical & governmental application & vocational TV.

Institutional Video

• Employee Link

• Instructional Video

• Public Relations

• Marketing

Employee Link

Employee Link• Employee Link gives you access to employee reports, transactional and entry services and processes, and policies.

Instructional Video

• The ability to keep employees up on the latest techniques & developments

Public Relation

• Institutions regularly create videos to explain polices or announce products research development.

Marketing

• Point of sale video often seen in the home improvement, clothing, make up and hardware departments.

A vocational video

• Insurance agent videotapes.

• An animal right group videotapes graphic evidence of the inhuman treatment.

• After doing personal work you start your own business.

• A dying man records a complete will on videotape.

Narrowcasting

• Narrowcasting is a term used for communications such as radio or television signals that are limited to subscription customers or otherwise prohibited from being broadcast.

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• Satellite radio is commercial-free radio, requiring a proprietary receiver or tuner.

• Satellite radio is also a paid subscription service, but narrowcasting doesn’t always involve a fee.

Media Exposure

http://www.viewpointonline.net/media-boom-90-channels-106-fm-stations-in-10-years.html