presentation mountaineer boe - mountain lakes schools · the mountaineer launches as a digital...
TRANSCRIPT
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Mountaineer BOE Presentation
By the Editorial Staff
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Editorial Staff2018 - 2019
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Who We Are
Editors-in-Chief:
Emily Hsiang (’19)
Kyla Hunter (’19)
Managing Editors:
Lina Petronino (’20)
Sandhya Rajagopalan (’20)
Maimoonah Shafqat (’20)
Elizabeth Hirschfeld (’21)
Liam Chavez (’20)
Advisors:
Ms. Urriola
Ms. Seibert
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History- Est. 2014
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History ● 2014
○ The Mountaineer launches as a digital newspaper with a small
staff
○ The move to digital was largely a response to a loss of interest
among students in the print edition
○ Beset with problems including a string of advisors and server
issues
○ Building readership on the new platform was a crucial issue
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Why we switched to digital
Experiment with videos, pictures, audio clips, gifs…
○ Interactive○ Mirrors changing “real world” of journalism
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What We’ve Done
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Media
● As of this year we have implemented more media into our articles
● We have begun to use media to make our articles pop and for quotes
● Article design has improved; more pleasing
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Instagram Articles
● Social media presence has become a huge part of popular news sites such as NYT, Vox, Time
● Our Instagram presence began by advertising our website but now we write individual articles/posts
● Our most popular articles have been on MLK Day, Into the Woods, and the Coffee House
● In the world of instant info, students would rather watch videos than read
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Progression (of media)
Where We Are
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What We Want to Do
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Print Newspaper Pros and Cons
Pros➔ More accessible ➔ “Event” of publication day ➔ Increased interest in writing
(↑membership)
Con
Logistical difficulties
Different form of storytelling
Proposal
Best of Fall/Spring/Senior
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Video Media
● In 2019, the Mountaineer hopes to increase its usage of video media○ Videos are more comprehensive than text or images○ Interviews are easier
● However, videos are difficult○ Video editors needed on team○ Editing software required - costs money
● Bottom line: ○ A digital newspaper should take advantage of all forms of digital
media
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● We wish to extend social media presence to Facebook ○ Already using Twitter, Instagram
● Many ML parents use Facebook○ Spreading to Facebook would boost viewership
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Thank You