MAXINDO CONTENT SOLUTION

Gender

Male 79%

Female 21%

Age

15-17 2,87%

18-20 14,97%

21-24 30,52%

25-30 29,32%

31-34 8,81%

35-40 6,46%

>40 7,05%

INDOWEBSTER CHANNEL - DEMOGRAPHIC

Education

No formal

education0,43%

Less than high

school1,93%

High school 30,16%

College / University 61,20%

Post-college 5,79%

Trade / certicate 0,49%

17%

44%

39%

Location

Rural / Countryside

Large City

Capital City

Segmentation

Salesperson 49,34%

Mavens 62,42%

Connector 40,75%

Fashion Conscious 30,15%

Early Adopter 52,04%

Health Conscious 29,70%

Free Spender 15,71%

IDWS FORUM CHANNEL - DEMOGRAPHIC

Occupation

Manager or Senior Official 8,93%

Professional 16,91%

Associate Professional and

Technical15,83%

Administrative and Secretarial 10,41%

Skilled Trade 3,77%

Personal Service 1,14%

Sales and Customer Service 3,71%

Process Plant and Machine

Operative0,96%

Elementary 1,43%

Full time student 30,01%

Retired 0,41%

Housewife/husband 1,31%

Unemployed 2,55%

Don't know 2,63%

INDOWEBSTER CHANNEL – TRAFFIC

Visitor Overview

Avg. Monthly Visitor 8.000.000

Avg. Monthly Page View 60.000.000

Avg. Unique Visitor 4.000.000

Visit (Last Month)

Visit (Rush Hour)

INDOWEBSTER CHANNEL – ADS UNIT

Recommended

Maximum

Initial

Download

Fileweight

Recommended

Animation

Length

(Seconds)

300 x 250 IMU - (Medium Rectangle) 40k :15

728 x 90 IMU - (Leaderboard) 40k :15

IDWS Creative - (Background Ads) 150k -

Format must be jpg gif or flash

Recomended Flash version 8 and 9

Expandable banner must be user initiated

INDOWEBSTER CHANNEL – ADS POSITION

No Showing at Size (px) Random Est.. Impression

1 All Page 728x90 1:1 60.000.00

2 Home Page 300x250 1:1 4.000.000

3 Home Page 300x250 1:1 4.000.000

No Showing at Size (px) Random Est. Impression

4Download

page 1300x250 1:1 15.000.000

5Download

page 1300x250 1:1 15.000.000

INDOWEBSTER CHANNEL – ADS POSITION

INDOWEBSTER CHANNEL – ADS POSITION

No Showing at Size (px) RandomEst.

Impression

6 Download page 2 300x250 1:1 13.000.000

7 Download page 2 300x250 1:1 13.000.000

8 Download page 2 300x250 1:1 13.000.000

9 Download page 2 300x250 1:1 13.000.000

ADVERTISERS: PAST & PRESENT

GLOSSARY

Salesperson This segment of website visitors includes those who are considered persuasive

communicators. This is reflected by their willingness to talk to a crowd of people, considering themselves to be charismatic and enjoy being put forward to help persuade others.

Mavens This segment of website visitors are information seekers. They comprise those who are

more likely to seek out new 'approaches for solutions and like to be constantly up to date with news and event. With this information, they are inclined to take the time to explain things to others to help them solve their own problems.

Free Spender This segment of website visitors comprises those who are more likely to have less

financial self-control when making purchases. They regularly upgrade consumer products when they become ayailable. are more likely to purchase upon impulse, occasionally purchase items on credit if they can/ afford them and are less concerned about searching for the best bargain.

Health Consicious This segment of website visitors are generally more concerned about their general health

and wellbeing than others. They comprise of those who are more likely to exercise regularly, less likely to smoke and are prepared to spend money and time seeking out healthy food.

Early Adopter This segment of webste ealors are key for the success of new prOduCte tithe

marketplace. They comprise those Astons who Ore uSuarly the nrst to buy new

brands or droduCts. Ike to exnenonce things test rather then seek the eginfenS of

others and rn turn are more inched to thnk takng risks is an inwortant part of Life

Fashion Conscionus This segment of website visitors include those who actively seek out new fashion

trends and wear them, as well as believe that brands purchased reflect a persons

character. This is also reflected in their opinion that others would consider them

more stylish than most.

Connector This segment of websee visitors include those who are 9 eneray well networked with

a large nurnber of people. This is reflected in their attraction to attend social venues

or events. abilty to effortlessly make acquaintances and to help bring different people

together