presentation - lily !!!
TRANSCRIPT
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8/7/2019 Presentation - Lily !!!
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HOW EFFECTIVE IS THE COMBINATION
OF YOUR MAIN PRODUCTS AND
ANCILLARY TEXTS?
OLIVIA CONCHIEOLIVIA CONCHIE
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8/7/2019 Presentation - Lily !!!
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WHAT IS A BRAND?
A brand is the identity of a specific product, business or service.
Brands can take many different forms they dont have to be visual
they just need to be something that people will remember, can be
either symbols, names, signs, color combinations or slogans.
For example TESCOS slogan is Every Little Helps
This is short and sweet and easy to remember.
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SOME FAMOUS BRANDS
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WHY IS IMPORTANT TOHAVE A BRAND IDENTITY?
It is important that you have a brand identity to promote your
product, business or service. Branding separates one product from
another and allows it to have noticeable and memorable identity that
is original. The most successful brands are the ones that stand out
and are impossible to forget.
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BRAND IMAGES
Nicki Minaj is known for not only her
originality within her music but also for her
quirky fashion sense. This is not only
noticeable throughout her music videos but
at public appearances. Her originality has
gained her popularity as people immediately
remember her when heard her name.
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BRAND IMAGES
Music artists that have originality and a distinct brand image
tend to gain more popularity as they are much more
noticeable. For example Taylor swift, she is a country singer
with a quite subtle brand image, there is nothing original about
what she does or the way she looks.
Taylor swift
Where as an artist like lady Gaga has such a original look it
gains her popularity as she isnt the same as everybody else.
Lady Gaga
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8/7/2019 Presentation - Lily !!!
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OUR BRAND IMAGE
Our brand image is different indie/rock. Our target audience was for 16-25s,
white Caucasian males. In order to create an audience that would accommodate for
this particular audience we had to research into other artist who had a similar target
audience and use these as an influence upon our artist, our artist could be mostly
associated to be similar to artists such as ; oasis and artic monkeys
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CREATING A SUCCESSFULBRAND IMAGE
To create a successful brand image we had to
ensure we covered many different aspects
throughout our research of other artists. Forexample we had to research into the smallest
details such as hair styles of similar artists,
fashion was also a main research point. We
found that most indie bands wore dark colors
and had long scruffy hair, therefore we
wanted our artist to be similar to this to this to
fit the genre of indie.Artic Monkeys Our Artist
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S I M I LAR I TI ES WI TH OU R AR TI S TAND OTH ER INDIE ARTISTS
*Both have long dark hair *
*Dont smile on photos** Dark Clothing worn *
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H-EYES
To create an effective brand identity the image of the artist was not the only important
thing we had to focus on. As most indie bands just have a plain name and no logo etc.
we wanted to stick to doing the same, although we wanted to create something that
would be bold and memorable although it wasnt fancy or in your face. The writing is
bold, black and large in capitals, therefor it is eye catching and sticks to the general
colors used within the indie genre. To create this font we researched into different artist
and then went onto dafont to choose one.
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H-EYES LOGO
We chose to do an eye for the logo of our band, it associated with the
name of band and also is something memorable for people when they
think of it as the logo associates with the name and the colors usedwithin it are eye catching and stand out on the dark background.
Blue used to
make the eye
stand out
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H O W H AV E Y O U C O N S T R U C T E D A S E N S E O F B R A N DI D E N T I T Y U S I N G T H E M E D I A L A N G U A G E I N T H E
V I D E O A N D A N C I L L A R Y T A S K .
We watched many indie music videos and wanted to try and create some similarities, it
wouldnt be possible as a group for us to create a video the same and to that standard so
we tried to add things similar in small areas. We wanted out background to be wacky and
slightly rocky also. This music video influenced the style of background we wanted, they
are not an indie band but are slightly rocky/moshy which you could also associate with
out artist.
Influential music video
http://www.youtube.com/watch?v=q_vVBHcc1nE
Our video
http://www.youtube.com/watch?v=BVZ5VVoAYz8&feature=player_embedded#at=13
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THE MUSIC VIDEO
Watching many other indie music videos it was noticeable
that the music instruments were very important and
shown quite often so for this reason we focused on trying
to do the same, indie bands primarily focus on theinstrumental elements. We used three different
instruments throughout, 2 different guitars and the drums,
these were all shown throughout and made noticeable as
in many other indie/rock videos.
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THE MUSIC VIDEO
Indie and rock bands are often associated with the saying sex drugs
and rock and roll, therefore we chose a song that related to taking
drugs, this reflected the typical genre and also the brand identity, notfor drug taking but the type of music as it linked to the song.
For these areas of the video
we had flashing lights andcamera spins to also reflect
what was going on.
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MUSIC VIDEO
LOCATIONS USED TO REFLECT BRAND IDENTITY
An old scruffy public toilet with caged windows
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MUSIC VIDEO
We wanted to stick to the dark
color schemes that we chose,
we used dark colors to reflect
the mood and style of music,
also to reflect on the song to
make it appropriate. Most
indie videos are dark and
quite gloomy using mainly
black,grey,red,white. They
usually contain some quite
random locations too.
This was used in an old gloomy scruffytoilets for where the drug taking went on,it seemed appropriate too use this as itmakes it look quite scruffy and isappropriate for him being on drugs, thecaging also makes it look quite scruffy.
Dark colored clothes have
been used to make him stand
our from the white on the background and to make the guitar
stand out more.
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8/7/2019 Presentation - Lily !!!
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ANCILLARY TASKS MAGAZINE ADVERT
We wanted to keep the brand identity running all the waythrough the elements of the coursework tasks, therefor for ourmagazine advert we wanted to ensure it looked professional andreflected the genre and style of out artist. Although indie/rockartists usually stick to low key colors for out magazine article wewanted to incorporate some color (within the instrument) tomake It eye catching for the readers of the magazine.
The use of the photography being done in the studio makes itmore professional and draws full attention to the artist as it ison a white background. The use of the artist with theinstruments highlights not only the vocal qualities of the artist
but the instrumental as well as this, similarly to many otherindie bands.
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ANCILARY TASKS DIGIPAK
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ANCILARY TASKS DIGIPAK
For the digit-pak we wanted to focus on making it appeal to theaudience. The front cover was designed with the eye because that wasthe artists logo, within the dig pack we wanted to focus on the female
gaze making it appeal to both females as well as males for popularity,for this reason we decided to insert some photos of the artist, without
making it totally different to how it would normally look for any otherindie band, we also wanted to include photos of the instruments to
highlight the style of music also, the colors used associate well with
the poster and also the music video and fit well for the bands genreand brand identity.
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SUMMARY
Overall I believe as a group we have been kept continuousness
throughout the digi-pak, magazine poster and the music video. It is
noticeable that each relate to each other and are from our artist. Also
I believe we have worked well to create a good brand identity to fit
the genre we were working within and have made our artist appealing
for our chosen target audience.