12th Summit for Creativity and Media

12/16 DEC 2012Crans Montana - Switzerland

2001

2005

2008

2009

2010

2011

2012

Creation of the Advertising Film Festival in Méribel, French

Alps.Creation of the MENA Cristal Awards (Middle East and North Africa): the 1st Festival dedicated to the Arabic Advertising Industry.

The Méribel Ad Festival reaches the 1000 delegates & 3000 entries

milestone.

Creation and launch of the China Cristal Awards in Shanghai.

The Cristal Festival celebrates its 10th anniversary.

Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of the Cristal Festival for an exceptional conference.

The 12th edition of the Cristal Festival will see the development of ‘The Brand Entertainment & Content Summit’ and will focus on Digital Innovations. 2012 will also see the launch of new festivals in South America & Africa.

Celebrating advertising since 2001

The Méribel Ad Festival becomes the Cristal Festival and moves to Crans Montana, Switzerland.

THE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXED JURY OF LEADING INTERNATIONAL AGENCIES & MAJOR

EUROPEAN ADVERTISERS

What makes us different?

AN AMAZING SETTING & RELAXED ATMOSPHERE THAT PROMOTES NETWORKING & EXCHANGES

What makes us different?

A PLACE WHERE THE EUROPEAN COMMUNICATION LEADERS REUNITE IN TO EXCHANGE, NETWORK, LEARN

AND BE INSPIRED

OVER A 1000 DELEGATES FROM 30 COUNTRIES, 4 DAYS OF WORKSHOPS, DEBATE, EXHIBITIONS, SCREENINGS,

MASTER CLASSES AND HIGH-PROFILE SEMINARS BY INDUSTRY LEADERS

SET AT THE END OF THE YEAR WE OFER AN EXHAUSTIVE SURVEY OF THE BEST ADVERTISING CREATIONS ANNOUCING MAJOR TRENDS FOR THE UPCOMING

COMPETITIONS

OUR AWARD BOARD INCLUDES A SPECIAL AWARD DECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED OF DIRECTORS FROM LEADING EUROPEAN ADVERTISERS

Attendance : A 300% increase in delegate attendance over 10 years Over 180 major advertisers participated in 2011

Competitions : Over 3000 entries received in 2011

International entries received from 35 different countries

Cristal Festival in figures

COMPETITIONS

NEW in 2012

In line with industry developments our key focus points for 2012 are:

CREATION OF THE BRAND ENTERTAINMENT & CONTENT SUMMIT

CREATION OF THE DIGITAL INNOVATIONS DIVISION

LAUNCH OF THE YOUNG TALENT FOUNDATION

Strategic Developments

Our aim is to become the worldwide reference & meeting place for the Brand Entertainment & Content

sector focusing on Music, Gaming, Experiential, Video…

Creation of a competition in 2012, bringing together the most innovative agencies in the Brand Entertainment sector (International).

Workshops & seminars held by industry experts in the brand entertainment field.

A dedicated networking and meeting place for industry leaders to meet and exchange on the subject.

A focus on young talent from the brand entertainment sector.

Brand Entertainment & Content Summit

To become the new hub for talent search and growth opportunities in the Digital Innovations sector:

Development of the open Data & Visualization Data sector.

Workshops & seminars dedicated to researching growth opportunities for Social Media Marketing.

The future of Advertising & Media: new technologies & new advertising formats.

Digital Innovations

As a continuity to the existing talent contests we have decided to develop an association dedicated to supporting young creative talent.

The association aims to support & reveal new talent within the advertising and brand entertainment sectors.

New Talent Foundation

The Cristal Festival also organises meetings and seminars all year round

The Academy is a learning & networking platform open to established members of the communication industry. Advertising, Media,

Production, MarCom and Telecom professionals, meet regularly to discuss

important topics relating to their community.

Cristal Academies

Academies Planned for Italy

Belinda RoweManaging Partner Worldwide

Zenith OptimediaGroup

Film/Radio/Print/Outdoor

Mark WaughGlobal Managing Director Newcast

at ZenithOptimedia Group

Marco TinelliCEO

FullSIX Group

Consumer Marketing

Integrated & Brand Content

Jury Presidents 2011

Eric QuennoyExecutive Creative Director

Wieden + Kennedy

Media

Cyber & Mobile

Filip NilssonChairman & Executive Creative Director

Forsman & Bodenfors

Ora ÏtoDesignerOra-Ïto

Design

Italian Jury

Marco TinelliCEO

FullSIX Group

Italian Jury 2011

Lorenzo MariniPresident & CD

Lorenzo Marini Group

Karim BartolettiExecutive Producer

Film Master

Andrea StillacciFounder & President

Hererzie

Riccardo RobiglioECD

Leo Burnett Group

Bruno BertelliECD

Publicis Group

Film/Radio/Print/OutdoorFilm/Radio/Print/Outdoor Consumer Marketing

Consumer Marketing Integrated & Brand Content

Production

The Head Liners Exhibition

ITALIAN INSTITUTIONAL PARTNERS

ITALIAN MEDIA PARTNERS

KEVIN ROBERTSCEO Worldwide, Saatchi & Saatchi

BRIAN BLOOMERSenior Media Manager, Blackberry UK

PAUL SMITH Regional Creative Director EAME, Ogilvy & Mather

MATT BUELSManaging Partner, Hungry Man UK

DANIEL MOREL Chairman & CEO, Wunderman

FERNANDA ROMANO Global Creative Director of Digital & Experiental, Euro RSCG

MAURICIO SABOGALWorldwide Managing Director, Initiative

TOM O’KEFFEExecutive Creative Director, Draftfcb North America

AKIRA KAGAMIExecutive Advisor & Global Executive Creative Advisor, Dentsu

OLIVIER ALTMANNCo President & Executive Creative Director, Publicis Conseil

RÉMI BABINET Worldwide Creative Director & Co Founder, BETC Euro RSCG

Previous attendees include:

Previous attendees include:

MARK TUTSSEL Chief Creative Officer, Leo Burnett Worldwide

MAURICE LEVY Chief Executive Officer, Publicis

DAVID JONES Global CEO, Havas Worldwide

VINCENT BOLLORÉ Chief Executive Officer, Havas Worldwide

MICHAEL MAEDELPresident, JWT Worldwide

JOHN HEGARTY Co-Founder & Worldwide Creative Director, BBH

JEAN MARIE DRUPresident, TBWA Worldwide

FERNANDO RODES VILAGeneral Manager, Havas Group

IAIN JACOB Chief Executive Officer, Starcom Mediavest Group EMEA

CÉCILIA ATTIAS ex First Lady of France

FERNANDO VEGA OLMOS Creative Chairman, JWT Southern Europe & Latin America

JACQUES SÉGUÉLAVice President, Havas Group

COME AND TAKE A BREATH OF FRESH AIR

THANK YOU FOR YOUR ATTENTIONWe hope to see you from 12 to 16 December 2012 in Crans Montana!