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How To Set Up An Etsy Shop

to Maximize Your Profits

by Nancy Alexander

We Will Cover

1. Naming Your ETSY Shop

2. The Importance of Your ETSY Shop Title

3. Why Shop Announcement is Important

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3. Why Shop Announcement is Important

4. Creating an ETSY Listing

5. Titles, Photos & Descriptions

6. Why You Need a Colorful and Inviting

Store Banner

NAMING YOUR

ETSY SHOP

This is My Shop

� Find a name you like

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� Find a name you like

� Is it available?

� Check 3 locations

Go for it!!

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Importance of a Name For Your Etsy Shop

�Choose a shop name you like

�Choose a name that gets customer’s attention

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�Your shop name is important to be

recognizable to customers

�Buy the domain name in your favorite

registrar

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ETSY SHOP TITLE

& ANNOUNCEMENT

These are both very

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These are both very

important to Google

and Etsy giving your

ranking a needed boost

Name Your Etsy Shop Title

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�Choose wisely – its important in Google search

�55 Character limit

�Don’t use “Welcome to my Shop”

�Use keywords that describe your shop

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Etsy Shop Announcement

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�Long announcements give ranking a boost!

�160 characters will show in Google

�Both Google & Etsy pay attention to this

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LISTINGS ARE VERY IMPORTANT

Spend as much

time as you need

to create an

inviting listing

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inviting listing

Descriptions &

Photos entice the

customer to

purchase

DON’T RUSH LISTINGS, IT WILL PAY OFF

Title Optimization is FIRST

� Brainstorm keywords with

Etsy dropdown search

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Etsy dropdown search

� “Pink Outdoor Wreath”

� Used throughout

description

SPEND TIME ON YOUR LISTINGS

�Don’t skimp on descriptions and photos

�You’re allowed 5 photos; so use 5

�Find keywords through many methods

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�Find keywords through many methods

�Stage photos; w/lighting & backgrounds

�Picmonkey is easy to lighten, & crop

�Optimize each and every listings

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NICE, EYE-CATCHING STORE BANNER

� Many options available for a nice banner

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� Many options available for a nice banner

� Designs and colors which show your style

� Hire someone in Etsy to create for around $100

� Picmonkey is great; required some skills

� Etsy Banner Generator is easiest, no skills

ETSY IS SO MUCH MORE

� It’s impossible to cover in one hour

�You want an Etsy Shop set up to sell

� I want you to have an optimized Etsy Shop

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� I want you to have an optimized Etsy Shop

�You can’t sell your gorgeous designs until you do

�We have the knowledge & training

�We want to spend our time working with you

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Take You By The Hand

Teach You How to Sell on Etsy

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Teach You How to Sell on Etsy

Step-by-step (12) Video Training Series

Five Live Weekly Webinars

Q&A (Questions & Answers)

Etsy Shop Critiques

Milestones With Celebrations

� Any Artisan with handmade items to sell

� Selling in your hometown is not successful

WHO SHOULD TAKE THIS COURSE

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� Selling in your hometown is not successful

� Want to grow your business and your brand

� Need to bring in extra income

� Want to experience the joy of success

� You would love selling your creations online

Training and Questions Covering Videos 1, 2, and 3

� Getting started

WHAT YOU WILL LEARN IN WEEK 1

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� Getting started

� Username, account & shop name

� Keywords and Listing Titles

� Accurate titles

� Relevant keywords

� Etsy search engine algorithm

� ETSY SHOP CRITIQUE

� It could be yours

Training and Questions Covering Videos 4, 5, and 6

� The importance of Photos

WHAT YOU WILL LEARN IN WEEK 2

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� The importance of Photos

� Best way to entice customers to fall in love

� The importance of the first photo shown

� Beginning Description

� Paint a photo, the customers will picture it as theirs

� Colors, size, materials and their importance

� What inspired you to create this product

� Describe how and where it can be used

Training and Questions Covering Videos 4, 5, and 6

� Tag Words

WHAT YOU WILL LEARN IN WEEK 2 cont.

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� Tag Words

� Thirteen tag words – meta data

� Holidays & trends

� Special sales – how to create one

� Pricing

� Pricing affects the perceived value

� How to figure your price

� Custom Wreath Orders

Training and Questions Covering Videos 7, 8, and 9

� Financial Information Setup

WHAT YOU WILL LEARN IN WEEK 3

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Financial Information Setup

� Easy to get paid

� Credit card or PayPal

� Information & Appearance

� Shop Title, Keywords, Social Media

� Connect with Facebook & Twitter

� Shop Announcement, Importance to Google

� Tag line and slogan

� Message Your Buyers

Training and Questions - Videos 9, 10, and 11

� Shop Policies

WHAT YOU WILL LEARN IN WEEK 4

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Shop Policies

� Importance to customers

� Welcome Message

� Refund Policy

� Purchase with confidence – ads trust

� Offer refunds

� Shipping Policy

� What information to inform customers

Training and Questions - Videos 10, 11, and 12

� Banners - Headers

WHAT YOU WILL LEARN IN WEEK 5

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Banners - Headers

� Reflecting your style & taste with color

� Create Your Own Banner

� Banner Generator

� Other Banner Programs

� Picmonkey

� Canva

� Avatars

� Social Media Avatars Importance

SURPRISE BONUS WEBINAR – Guest, Linda Joseph

� Contest Winner Announced

WHAT YOU WILL LEARN IN WEEK 6

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Contest Winner Announced

� Shop with most changes in analytics

� Shop with most traffic increase

� Live Walk Through Presentation by Linda

� How to set up a website

� Put Etsy Store Into Website

� Domain

� Hosting

� Website

� 12 Brand New, “How-to-Set-Up-Shop” Videos

� 5 Live Webinars – With Nancy & Susan Ferko

� Boxing a Wreath Video - by Nancy

� Bonus Webinar #6, Special Guest - Linda Joseph

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� Bonus Webinar #6, Special Guest - Linda Joseph

� “How to Take Photos” New Video! by Nancy

� “Sourcing Power” by Nancy, Digital Copy

� “Spring Meadow” by Nancy Digital Copy

� “Monogram Wreath” New Video! by Nancy

� PDFs & Lists for Each Webinar

� ETSY SHOP CRITIQUES FOR EACH MEMBER

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PURCHASE OPTION #1

Members of Best of Nancy, (Save $100)

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Members of Best of Nancy, (Save $100)

PRICE $347.00

PURCHASE OPTION #2

Non-Members of Best of Nancy

PRICE $447.00

DEADLINE TO ORDER

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DEADLINE TO ORDER

Tuesday, April 21st

LadybugWreaths.com/Etsy