How To Become…

A Vietnamese Fraudsters

By: Kevin Banana

1. Overview of Fraud2. Doing Fraud like Vietnamese3. Fraud Detection Solutions

Content

1. Overview of Fraud for CPI1.1. Fraud Methods

The IP address is known proxy For example: Originally in Vietnam but IP in US

Automated Traffic via serverFor example: Robotic software

Undisclosed incent trafficFor example: Mix between incent and non-incent to raise/reduce the CR

1.2. Why we need to check Fraud

2. Fraud like Vietnamese

2.1. Choosing Network - Check Review about this network (offervault.com, affpaying.com…)- Check IP of their websites: check the confidentiality of the network (http://ping.eu/ns-whois/) - Check Domain’s registration date: check how long this network has been set up- Check Page’s index: Spelling mistakes, 404 Not Found- Black Hat and Fraud’s Policy: strict or loose- Offers: varied or few- MinPay and Term of Payment- Approval Process: strict or loose- Check Google- Talk to them to get to know

2. Fraud like Vietnamese2.2. Registration

- Change the IP to another country. Some free websites to get IPhttp://www.xroxy.com/proxylist.php http://spys.ru/free-proxy-list http://www.proxynova.com/proxy-server-list http://gatherproxy.com/

- Search for 2 traffic sources on Internet which are similar to your websites (top app download…), check the IP of these sources (www.whoise.net), get the host’s information of these domains and register with that.

- Prepare a professional email (not gmail, yahoo etc…)

- Find a company in the country you are using IP, get their address and telephone number.

- Register under a common name (John, Robin…) or a company name

- Prefer PayPal to Bank Transfer

- Or hire someone living in US to register for you (Drop)

2.3. FAQs by Account ManagersQuestions Answers

1. What kind of traffic do you have? Banner, ppc pay per click (google adwords or facebook), SEO, Email, or social network

2. Can you describe you traffic? Give them websites you prepared. Read carefully “About us” to give them general detail about your traffic.

3. Do you run Incent Offer? Say no. If say yes, you have to explain how you can run that (because most of VNese will cheat on Incent)

4. How long have you been an affiliate? Most of networks require at least 1 year, so just say 1 year in case you make mistake, you can blame on lack of experience

5. Which Geos do you have traffic from? Choose US or UK as a most common answer

6. Where did you hear about us? Search for a big forum (i.e. offervault.com, affpaying…)

7. Can you give a screenshot of your traffic source or activities?

Find websites that have your Offers

8. How do you plan on generating traffic to our offers?

I have a Google Ads account and I pay per clicks in my strategy. I choose offer…….to promote because I have some great keywords are studied in each location has the highest conversion ability. I choose PPC because this is the method I have more experience. I also focus on social networking site such as Facebook, Twitter and marketing of posts on enzinaticle.com. I learned a SEO course and I am applying for my site. This is the method that I am focused development.

8. How can your website attract that much people?

- Google and keywords- Email MKT etc

Notes - Be active and polite to your AM- Sending email is better than Skype. Be careful with Time Zone- Prefer female AM than male AM- http://blogcungnhaukiemtien.blogspot.nl/2016/04/ia-chi-skype-cua-cac-am-network.html

2.4. Running Offers

+ Sock / Proxy / VPN: most common in Vietnam (Sock Vip72, CCProxi, Proxifer)

+ Tool-get-info: Create a fake ID for you (for CPA)+ Bluestacks: run Android apps in computer

(https://www.youtube.com/watch?v=xNjs1tRGxl4)+ Roboform: automatically fill in all the forms + Click&Clean add-on + Uer Agent add-on: Erase and Change

Browser constantly+ Click Farms: sweatshops of the online world. (difficult to track,

but also difficult to set up)+ Online Bot: software to impersonate human behavior. + Google AdSense+ Impression Fraud (for CPM)

- Focus only 1 offer- Same conversion everyday or sudden change (don’t be so

greedy)- Use 1 IP to run many non-incent offers- Find out the acceptable CR (Non-Incent: around 2%, Incent: 3-5%)- Change your IP and erase your cookies frequently- Do ask for the reasons when receiving negative feedback or Fraud Warning

3. Fraud Detection Solutions3.1. What we are doing now

- Fraud Check 3: Fraud Score for IPs conversion

- Fraud Check 7: Conversion Per Offer (using Time Frame)

- Fraud Profile on HO

- Conversion Rate- CRM: Rating quality (not so much often)- Tableau Service: 20 different parameters (GEO, OS, Transaction ID, traffic referrals, Date/Time, IP

range and so on)- Whitelist the IPs:  forces conversion requests to be validated against a list of IP addresses or

referrer domains

3. Fraud detection Solutions3.2. My personal experience

- Figure it out their Conversion Rate trend

- Talk to them: the more they say, the more mistake they are likely to make

- Some common Advertisers and Offers they did Fraud: MOB, WDG, Aliexpress, Lazada and Castle Clash (easy to have lead and not heavy for Proxy), US and UK…

- Compare performance to different Affiliates for the same offer

- Geographic and Demographic knowledge about Vietnam

- Remember “They cannot always be lucky” and be patient

- Play “GOOD COP & BAD COP” to them

Machine cannot replace human