presentation fw 16-17 product launch -...
TRANSCRIPT
FREERIDE Testimonials
Daron Rahlves (USA) • Long-term partnership with Reusch • True ski expert: Alpine Skiing, Skicross, Freeride • D.Money Exclusive Signature Style
FREERIDE Testimonials
Hazel Birnbaum (USA) • Newest addition to the Reusch Freeride Team • Participant at the FWT 2014/15 • Winner of two FWT competitions • Aspirant for the overall victory at the FWT 2015/16
FREERIDE Freeride World Tour• Worldʼs biggest and most important Freeride competition tour • 5 Tour stops: Andorra, Austria, France, Switzerland, Alaska • Very high media coverage, live-streams, online and social media
coverage - Live stream - Website - Social Media coverage - Videos
468,500 live viewers 755,323 website views 110,000 Facebook fans6,433,730 video views
FREERIDE Testimonials
Felix Wiemers (GER) • Third season with Reusch • Participant at the FWT • Very successful last season, first podium • High media attention • Part of the Midiafilm movie project
FREERIDE Cooperations• Reusch supports the “Midiafilm” Freeride movie production • “Profile – Characters on Skis” – available online from December 2015 • Winner of the Best Film Award in the AM category at the 2015 IF3
Festival • Screened at the Alp-Con Cinema-Tour in 34 European cities
FREERIDE New Colorways
FREERIDE New Colorways
FREERIDE Reusch D.Money exclusive 3.0 R-TEX® XT Lobster
CHALLENGE: ACCEPTED MAN FW1617• Perceived Value
• Style Concentration
• Range & Price Structure
SCOTCHGARD™ Perceived Value• Durable Water Repellent • On all Youngtech Leather Styles • Hangtag
Woven LabelsPerceived Value• Visual Differentiation • Clear Indication
• Pro Series • Sportive Elegant• Ski Piste
- Sportive- Classic - Soft Mountaineering
• Re:Style• Down
COLLECTION STRUCTURE FW 16/17 MAN
PRO SERIES
SPORTIVE ELEGANT
SKI PISTESportive
SKI PISTEClassic
SKI PISTESoft Mountaineering
RE:STYLE
DOWN
COMPETENCE STYLES
46 01 405 Reusch World Champ MittenPro Series
46 01 141 Reusch Coleman Meida® Dry Sportive Elegant
46 01 141 Reusch Coleman Meida® Dry Primaloft® Gold Insulation Ceramic Blend
• Ceramic particles with PrimaLoft® fibers
• Heat retention • Reflects back warmth to the hand
46 01 350 Reusch Volcano GTX® + Gore warm technologyDown
46 01 350 Reusch Volcano GTX® + Gore warm technologyDown Finger Tube
46 01 350 Reusch Volcano GTX® + Gore warm technologyDown
COLLECTION STRUCTURE FW 16/17LADY• Lady Exclusive• Lady Pro • Lady Down • Lady Ski Piste• Lady Re:Style
EXCLUSIVELADY
PROLADY
DOWNLADY
SKI PISTELADY
RE:STYLELADY
BABYREUSCH CUTE FRIENDS
PHIL ALBUS SALLY TUXY
LADY COMPETENCE STYLES
LADY EXCLUSIVE46 31 103 REUSCH THAIS
LADY DOWN46 31 253 REUSCH NORA R-TEX® XT
LADY PRO46 31 101 REUSCH LINDSEY
Product Key Properties
PRODUCT KEY PROPERTIES Intro• Challenge at the point of sales:
- Competitors- No sales support - Fast buying decision
• Challenge at the point of sales:- Competitors- No sales support - Fast buying decision
PRODUCT KEY PROPERTIES Intro
• Challenge at the point of sales:- Competitors- No sales support - Fast buying decision
PRODUCT KEY PROPERTIES Intro
PRODUCT KEY PROPERTIES Intro• Customer request
- Brand- Design - Function
• Customer request- Brand- Design - Function
PRODUCT KEY PROPERTIES Intro
PRODUCT KEY PROPERTIES Intro• Customer request
- Brand- Design - Function
PRODUCT KEY PROPERTIES Intro• Customer request
- Brand- Design - Function: 1.
Warmth 2. Impermeability
3. Breathability
PRODUCT KEY PROPERTIES Warmth• The Warmest
- Replace THERMO 5™- REAL DOWN™- Extra volume styles
• Extra Warm- Replace THERMO 4™- R-LOFT™ - PrimaLoft™
• Warm- Replace to THERMO 3™- TecFill™ and Thinsulate™
PRODUCT KEY PROPERTIES Impermeability• Waterproof
- R-TEX® XT - GORE-TEX®
• Waterproof palm insulation- Meida® Dry
• Windproof- STORMBLOXX™ and GORE
WINDSTOPPER® - Leather and laminated/coated fabric styles
PRODUCT KEY PROPERTIES Breathability• Extra Breathable
- All styles without R-TEX® XT or GORE-TEX®
• Breathable- R-TEX® XT - GORE TEX®
PRODUCT KEY PROPERTIES Overview
• The Warmest• Extra Warm• Warm
• Waterproof• Waterproof palm insulation• Windproof
• Extra Breathable• Breathable
Warmth Impermeability
Breathability
PRODUCT KEY PROPERTIES Label Set Up
Reusch woven technology labels
Classification labels
PRODUC KEY PROPERTIESThe most important glove benefits for consumers
1. Warmth 2.
Impermeability
3. Breathability
PRODUCT KEY PROPERTIESClear communication
Warmth Impermeability
Breathability
PRODUCT KEY PROPERTIES An example
PRODUCT KEY PROPERTIES At the Point of Sale
NEW ECO CARDSStrong Brand communication
THE REUSCH MATADORS ECO CARDSAn attractive highlight
RE:ACTNew Colorway
RE:ACTThe High Altitute Series
RE:ACTThe Overglove Series
RE:ACTThe Insulator Series
RE:ACTThe Tooling Series
RE:ACTThe Thermal Liner Series
RE:ACTThe Via Ferrata Series
RE:ACT Reusch Katmandu Expedition mitten
RE:ACT Reusch Karakorum
RE:ACT Reusch Svalbard
MARKETING SUPPORT
HEADERCARD AND HANGTAGFor a distinction at the point of sale
RACING DESIGN MOOD
RACING 46 11 111 GS – Core Innovation
• 3 D Cut • Patented Unleashed Crotch
Construction • Seamless neoprene cuff • Composite Knuckle Protection • Silicone embossed protection on
backhand • Triple layer protection on thumb • 2 color ceramic print • 70% more protected surface on the
backhand
RACING 46 11 111 GS – Further Features
• PRO FLEX™• Silicone printed reinforced palm • Elastic Power Closure • Japanese Cowhide palm • Seamprotection on fingers • Pure Grip Technology
RACING 46 11 111 GS
Marcel Hirscher Alexis Pinturault Matthias Mayer
INTERNATIONAL SPONSORING
SPONSORING Alpine Skiing review
2014/15: ONE OF THE MOST SUCCESSFUL
SEASONS EVER!
• 8 out of 10 Crystal Globes - Marcel Hirscher (AUT): Overall World Cup, Giant Slalom, Slalom - Anna Fenninger (AUT): Overall World Cup, Giant Slalom - Mikaela Shiffrin (USA): Slalom - Lindsey Vonn (USA): Super-G, Downhill
• 10 out of 11 Gold medals at the 2015 World Ski Championships in Vail/Beaver Creek
SPONSORING Alpine Skiing review
• Exclusive cooperation with the “skiing superstars” – the Reusch Matadors
SPONSORING Alpine Skiing news
• Long-term cooperation and partnership with the worldʼs most successful Ski Pools
• Start of a new cooperation with the Czech Ski Pool
SPONSORING Alpine Skiing news
OFFICIAL SUPPLIER
Austria France USA Switzerland LiechtensteinSlovenia
• Roland Fischnaller (ITA): Alpine Snowboarding World Champion 2015
• Zan Kosir (SLO): Alpine Snowboarding Overall World Cup 2015 • Anthony Benna (FRA): Mogul Skiing World Champion 2015 • Andrea Limbacher (AUT): Skicross World Champion 2015 • Elena Koenz (SUI): Snowboarding Big Air World Champion 2015 • Patrick Pigneter (ITA): Natural Track Luge World Champion 2015
SPONSORING More than Alpine Skiing