presentation done by klauss haasis
TRANSCRIPT
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MFG - Mehr Innovation mit IT und Medien © 19.10.2010, Klaus Haasis, MFG Baden-Württemberg | 1
Learning Clustersin Challenging Environments
Klaus HaasisCEO, MFG Baden-Württemberg
Director, TCI Global Cluster Network
3rd December 2010
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1. Cluster & CommunitiesMichael Porter & Peter Senge
2. The Senge Concept of the Learning Organisation
3. New Mental Model “Openness”4. Individual / organisational /
regional Learning5. The humanistic approach on Clusters
6. What do we need for the future?
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1. Cluster & CommunitiesMichael Porter & Peter Senge
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„CLUSTERS“Agglomeration & Competitiveness
Business Networks
Figures, Macroeconomicsand Statistics
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Change 1970 – 2010
1970
Information Society / Internet
KnowledgeSociety
Creative SocietyStart of Digitalisation
Printing Industry / Scanner1975 Microsoft foundationVHS vs. Betamax Videorecorder1973/1979 Oil Crisis1972 Club of Rome: The Limits of Growth
‚Multimedia Hype‘1999 The Matrix1997 Bird Flu1996 Ebay Start1995 Netscape IPO
‚Web 2.0 Hype‘2008 Lehman Brother Crash2005 Google IPO2001 first iPod2001 9/112000 Mapping Human Genome ‚New Media Hype‘
1989 Fall of the Berlin Wall1986 TschernobylPrivate Broadcasting
1983 Interactive Videotex1981 IBM PC 1980 Apple IPO
1980
2000
2010
1990
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„CLUSTERS“ „COMMUNITIES“Agglomeration & Competitiveness
Learning & Change
Relationships, Trust and Collaboration
Business NetworksSocial Networks
Figures, Macroeconomicsand Statistics
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Michael E. Porter:Facts & Figures
Peter M. Senge:Learning
ü Born in 1947ü Professor @ Harvard
Business Schoolü The Competitive
Advantage of Nations published 1990
ü Born in 1947ü Professor @ MIT Sloan School of
Management in Cambridgeü The Fifth Discipline: The Art and
Practice of the Learning Organization published 1990
Personal Mastery
Mental Models
Shared Vision
Team Learning
System Thinking
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2. The Senge Concept of the Learning Organisation
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§ Our personal growth§ from a creative
viewpoint§ In continual learning
mode§ „The journey is the
reward“
Personal Mastery
Mental Models
Shared Vision
Team Learning
System Thinking
„structures“ that control ouractions
§ Crucial to harmonizeindividuals‘ energies
§ Team learning is the process of aligningand developing the capacity of a team tocreate the results its members truly desire
System Thinking helps to deal with the complexity of our world“…. a discipline for seeing interrelationships rather than things, for seeing patterns of change rather than static snapshots
…..”
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Michael E. Porter:Facts & Figures
Martin E.P. Seligman:Well-Being
ü CompetitivenessIndex (Global)
ü „Winning“
ü Positivity promotes learningü Well-Being Index (Europe)ü „Flourishing“
1. Switzerland2. Sweden3. Singapore4. United States5. Germany
6. Japan7. Finland8. Netherlands9. Denmark10. Canada
1. Denmark2. Switzerland3. Finland4. Norway5. Ireland
6. Austria7. Cyprus8. Sweden9. UK10. Spain
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New „Mental Models“
Working à „Nomadic Work“
Knowledge à „Life long learning“
Leadership à „Facilitators“
Organizing à „Networkers“
Products à „User driven Innovation“
Media à „Social Networking“
Knowledgeavailable globally,Knowledge Migrants
Reversion ofBusiness Models
Openness asnew paradigm
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3. New Mental Model “Openness”
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Wiki Leaks = organization that publishes submissions of otherwise unavailable documents from anonymous sources and leaks
§ New York Daily News: WikiLeaks listed first in a ranking of "websites that could totally change the news"
§ Afghan War Diary: more than 76,900 documents. Iraq War Logs: a package of almost 400,000 documents
Breaking News 28.11.: WikiLeaks claims it has 251,288 cables sent by American diplomats between the end of 1966 and February 2010, which it will release
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Love Parade 24.7.2010, Duisburg, Germany
§ Love Parade organizerRainer Schaller was suspected of beingresponsible for thiscatastrophe
§ To defend himself he published 22 hours ofvideo material fromthe fatal day in theinternet – opento public
During the Love Parade 21 people died, 510 were injured
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Regional Learning Process #S21in Stuttgart, Baden-Württemberg, Germany
Pro & Contra Participation/ Mediation
Shared Vision
InnovationEco-CreativityConnected to the World
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5. Individual / organisational / regional Learning
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Individual Learning
Organisational Learning
Regional Learning
Learning in Companies andCluster Organisations
Learning Regionsand Learning ClustersA “Learning Organization” actively
creates, captures, transfers and mobilizes the ability to adapt
to a changing environment.
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MFG Academy:From individual learning to team learning
§ More than 70 events / year§ 1.700 participants§ Individual and Team Learning§ Virtual Learning Communities
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Business Excellence Community Baden-Württemberg: Connected
0 10 20 30 40 50 60 70 80
76%
56%
45%
29%
25%
21%
16%
Consulting & CoachingMarketing PlatformCooperationsCollaborate with othercompanies in a Special Interest Group Information SourceFurther education(events / tutorials)Networking & Socializing
Nr. 3 Cooperations
Nr. 2 Learning
Nr. 1 Networking
Member survey 2010: Your benefits from bwcon…
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Mannheim = Music
Karlsruhe = Digital Media, Arts, Games
Baden-Baden = Public Broadcasting
Pforzheim = Fashion Design
Friedrichshafen/Konstanz = Mobile Services
Ulm = Design, Media & ICT
Stuttgart / Ludwigsburg = Publishing, Digital Media, Film,
Advertising, Architecture
Freiburg/Offenburg = Publishing/Media
Baden-Württemberg Creativity Network: travel time north – south: 4 hours, 350 km„Cluster Learning Process“
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6. The humanistic approach on clusters
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Thoughts2 sec
Feelings 1/100 sec
FACTS RELATIONSHIPS
http://www.run4miles.de/archives/2402http://www.brsnederland.nl/de/index.php
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http://www.brainworker.ch/psychologie/
Carl R. RogersAbraham Maslow
Empathy
Acceptance Congruence
TheHumanisticApproach
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7. What do we need for the future?
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What do we need for the future?ü Expanded understanding of Relationships
and of Cluster Managers as Relationship Managers
ü Relationship Skills in additionto Business Expertise
ü Humanistic Community Approachü Acknowledgement Cultureü Learning Cluster Communitiesü Development of New Cluster Concepts
including virtual social Networks
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Training Session for Cluster ManagersThe Power of Relationships:
Learning & Change in Cluster Management3rd December, 10:00 – 11:30 h, Facilitator: Klaus Haasis13th TCI Annual Global Conference, Delhi NCR 2010
Learn about the success factors empathy, acceptance and congruence
Interact with people who havedifferent cultural backgrounds
Trust needs Touch Learn about trust building as the most important instrument in team building
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@ Hindustan Times