presentation dell - into the cloud with dell

Into the Cloud with Dell David Meyer

Cloud and Hyperscale Solutions Architect | DCS Americas

Dell Social Networking and Community Professional

Dell, Inc.

2 Confidential Data Center Solutions

$440B 2011 IT spending in emerging markets - an increase of 10.4% over 2010

35 ZB By 2020, the Digital Universe will be 44 times as big as it was in 2009

2X

3B People will connect electronically via mobile or Internet technology by 2014

$20B

IDC estimates that the Digital Universe will double every 18 months 2

Worldwide spending on Cloud Services by 2012


First a question…

Is Cloud Computing over hyped?


Gartner agrees: Cloud Computing is

• At the “Peak of inflated expectations” -- Gartner’s Hype Cycle for Emerging Technologies, 8/09

Source: http://www.gartner.com/it/page.jsp?id=1124212

http://www.gartner.com/it/page.jsp?id=1124212


Gartner agrees: Cloud Computing is

Source: http://www.gartner.com/it/page.jsp?id=1124212 Source: http://news.cnet.com/8301-30685_3-10378782-264.html

Also

• #1 Strategic Technology for 2010 – Technologies You Can’t Afford to Ignore, Gartner, 10/09

• At the “Peak of inflated expectations” -- Gartner’s Hype Cycle for Emerging Technologies, 8/09

http://www.gartner.com/it/page.jsp?id=1124212


Google Trends: Cloud Computing


Google Trends: Cloud & Web 2.0


Google Trends: Cloud, Social Networking


Google Trends: Cloud, Virtualization


Cloud Computing: Dell’s working definition and characteristics

• “Unlimited” processing and storage

• Abstracted/pooled resources

• Elastic: scale up or down

• On demand, Self-service

• Highly automated

• Consumption-based billing

A style of computing where dynamically scalable and often virtualized resources are provided as a service.


However you define it, we believe…

It’s about evolving IT to enable greater responsiveness to business needs while at the same time driving greater efficiencies.


But why cloud now?

• Virtualization

• SOA

• Broadband Networks

• Browser as a Platform

• Open Source Software

• Horizontal Scaling/“Fail in place computing”

The key elements have matured:


How the Cloud can help The State of Enterprise IT today

TODAY’S IT REALITY

20%

80%

EFFICIENT POSSIBILITIES

50%

50%

DRIVE DOWN operational and data management costs

DRIVE UP Strategic spending to

improve the organization


How Is “Cloud Computing” Delivered?

Private Cloud • Accessed by a single

enterprise (On or Off-premise)

• Not a commercial offering

Public Cloud • Open to use by multiple

organizations

• Location of data and resources “unknown”

Hybrid Cloud Model • “Bursting” from Private to Public • Split by tier


Cloud Simplified…

“IT is the hole in the floor where I pour a lot of money and see very little return” ~CFO in Seat 1B

There has to be a better way of providing IT as a service


What the world’s largest told Dell


Hyper- Scale

Customized

PowerEdge Core

Data Center

Solutions

* Conceptual, not to scale

Broad Usage

Single Machines

Software Resiliency & Availability

Hardware Resiliency & Availability

Learning from the Revolutionaries Building out Hyperscale Cloud Environments


Hyper- Scale

Customized

PowerEdge Core

Data Center

Solutions


Broad Usage

Single Machines




Specialized


In three years DCS…

• Developed and Shipped 40+ Platforms

• Shipped in Excess of 600,000 Servers

• Powering 4 of top-5 Search Engines in World

• 3rd Largest x86 Server Company in U.S.1

• 4th Largest x86 Server Company in World2

Serving Fewer than 20 Customers…

1 Q1 CY 2010 IDC x86 Server Tracker 2 CY2010 IDC x86 Server Tracker


Hyper- Scale

Customized

PowerEdge Core

DCS Classic


Broad Usage

Single Machines




Specialized


DCS Powers the Cloud

Beyond Search: Cloud computing, social networking, HPC platforms in finance, oil & gas

Dell XS-23: the most widely deployed search engine server

in 2008

Dell has unrivaled experience delivering x86 hyperscale infrastructure

Dell DCS systems power 3 of the Top 5 US search engines and the largest

providers in China

“Dell has emerged as a cutting-edge player in this market, a little more than one year after creating a unit specifically tasked with developing customized products and services for ‘hyper-scale’ data center customers…That has left HP and IBM trying to catch up.” – CNN Money


Four years and Counting…DCS Powers the Cloud

Beyond Search: Cloud computing, social networking, HPC platforms in finance, oil & gas

Dell XS-23: the most widely deployed search engine server

in 2008

Four years of working with the largest and the fastest…

Build systems internally

Dell DCS systems power 3 of the Top 5 US search engines and the largest

providers in China

Dell DCS Cloud systems also power twenty-one out of the top twenty-five most trafficked websites on the Internet today.


What do our customers say?



Nathan Milford – Operations Engineer at OutBrain.com

“SuperMicro, SGI, HP all have similar devices, but the thing they don’t have is DCS, which is more or less independent of Dell and can be agile like a smaller vendor, but with Dell’s backing and resources. They are in constant conversation with their clients to improve the C-series products and, from what I hear, are very responsive, doing things like using components that work best with a specific Linux kernel or building one-off GPU-compute nodes for high-end clients.”

A little later…

“The main thing was the involvement of DCS. Since this article was posted they have had two occasions to impress me with their flexibility compared to dealing with standard Dell. In both occasions they have knocked my socks off :) The big win is being able to keep my existing Dell reps (who are great folks) and gain the resources and savvy of the DCS crew. Well worth the cost differential.”



“Dell is doing the most aggressive things possible to optimize for cloud computing. We think Dell is perhaps the furthest along and we see them as a thought leader.” - Jonathan Heiliger, Facebook's VP of Technical Operations

"R Systems uses approximately 30 percent less power than we projected for such a powerful system. The cost benefits help us remain competitive in the marketplace, and the energy efficiency has earned the system a ranking on the Green 500 list." — Brian Kucilc, vice president, Business Development, R Systems


PowerEdge C “CloudEdge” Overview

27 Confidential

Data Center Solutions

Hyperscale-Optimized PowerEdge C Series

1U 2S RACK POWEREDGE C1100

2U 2S RACK POWEREDGE C2100

2U SHARED INFRASTRUCTURE

POWEREDGE C6100


POWEREDGE C6105

2

8

2U HIGH PERFORMANCE

POWEREDGE C6145


MICROSERVER POWEREDGE C5125


MICROSERVER POWEREDGE C5220

3U PCIe EXPANSION CHASSIS

POWEREDGE C410X

Purpose-built for scale-out rack deployments, large homogenous cloud/cluster application environments where density is required and the software stack provides platform availability and resiliency


PowerEdge C1100 Designed to meet the demands of the densest data center environments

• 1U, 2S Intel 5500 chipset • Intel 5500/5600* CPUs • 18 x DDR3 RDIMM • 4 x 3.5” or 10 x 2.5” HDD (SAS/SATA/SSD) • 6Gb SAS support* • 2 x GbE Intel 82576 (Kawela) • 1 x 16 Gen II (full-height/half-length)

• 2 x 4 Gen II daughtercard slots • 8-Port LSI SAS mezzanine (6Gb*) • Dual Port 10GbE Intel 82599 • IPMI 2.0 management • iKVM, DCMI, PXE support • Single or redundant PSU • Intel Node Manager compliant

HIGH MEMORY CLUSTER OPTIMIZED COMPUTE NODE

Great for: power and space sensitive customers requiring maximum memory flexibility


PowerEdge C2100 A data monster with the most drives and the most memory in a 2U

• 2U, 2S Intel 5500 chipset (<100W processors)

• Xeon 5500 series CPUs • Xeon 5600 series CPUs • 18 x DDR3 RDIMM • 12 x 3.5” + 2 internal 2.5” HDD • 6Gb SAS support • 2 x GbE Intel 82576 (Kawela) • 2 x 8 Gen II (full-height/half-length)

• 2 x4 Gen II daughtercard slots • 8-Port LSI 6Gb SAS • Dual Port 10GbE Intel 82599 • IPMI 2.0 management • iKVM, DCMI, PXE support • Single or redundant PSU • Intel Node Manager compliant

HIGH PERFORMANCE ANALYTICS AND CLOUD SERVER

Great for: Scale-out data center environments where memory and storage density matter most: Hadoop, Map/Reduce, Web analytics, database


PowerEdge C6100 Capacity, performance and flexibility in an eco-friendly package

CLOUD AND CLUSTER OPTIMIZED, SHARED INFRASTRUCTURE SERVER

• Up to 4 server nodes in 2U • 2S Intel 5520 chipset (<100W processors) • Xeon 5500 series CPUs • Xeon 5600 series CPUs* • 12 x DDR3 RDIMM • 24 x 2.5” or 12 x 3.5” HDD • 2 x GbE Intel 82576 Kawela • 1 x 16 Gen II (low-profile/half-length)

• 1 x 8 Gen II (custom mezzanine slot) • IPMI 2.0 management only • iKVM, DCMI, PXE support • Hot-swap server nodes & HDD • Redundant 1100W power supplies • 470W and 750W options* • Intel Node Manager compliant

Great for: Hyperscale-inspired building block for high-performance cluster computing (HPCC), Web 2.0 environments and cloud builders where performance is key


PowerEdge C6105 Capacity, power efficiency and flexibility in an eco-friendly package

COST AND POWER EFFICIENT, SHARED INFRASTRUCTURE SERVER

• Up to 4 server nodes in 2U • 2S AMD C32 (Std./HE/EE) series CPUs

(35-95W processors) • AMD 5670 chipset • 12 x DDR3 RDIMMs • 24 x 2.5” or 12 x 3.5” HDD • 2 x GbE Intel 82576 Kawela

• 1 x16 GenII (low-profile/half-length) • 1 x8 Gen II (custom mezzanine slot) • IPMI 2.0 management • iKVM, DCMI, PXE support • Hot-swap server nodes & HDD • Redundant 1100W power supplies std. • 470W and 750W options

Great for: Hyperscale-inspired building block for high-performance cluster computing (HPCC), Web 2.0 environments and cloud builders where cost and power efficiency are key


PowerEdge C6145 - 96 Cores 2u High performance cluster compute, massive IO expansion, and very large memory capable dense server in a flexible shared infrastructure chassis.

2.5” Chassis

Form Factor 2U Chassis 2 Independent Servers

Architecture 4S AMD G34 12C/8C Server Dual 5690/5670 Chipsets

Memory 32 DDR3 DIMM Slots 2 DIMM’s per Channel, Max 512GB 1333MHz/1066MHz

PCI Expansion 3 PCIe x16 Slots (LP/HL) 1 x16 embedded PLX HIC 1 x8 Mezz (DCS Std.)

Drive Controller AMD 5100 (embedded SATA RAID) LSI 9260 PCIe LSI 2008 Mezz

Drive Bays 24 x 2.5” or 12 x 3.5”

HDD’s 2.5” SAS/SATA/SSD (Max 12 per Server) 3.5” SAS/SATA (Max 6 per Server) SDHC Flash Card (1 per Server)

NIC Dual Intel 82576 1GbE NIC

Management IPMI 2.0 DCMI 1.0 AST2050 w/(iKVM) Shared or Dedicated Management Dedicated Mgmt. Internal Switch Option

Power Supply Hot-Plug Redundant, High-Eff. 1400W

3.5” Chassis


PowerEdge C410x PCIe Expansion Chassis Maximizing space, weight, energy and cost efficiency, with unprecedented flexibility

PCIe EXPANSION CHASSIS CONNECTING 1-4 SERVERS TO 1-16 PCIe

• 3 U chassis, 19” wide, 143 lbs. • PCI express modules: 10 front, 6 rear • PCI form factors: HH/HL and FH/HL • Up to 225W per module • PCIe inputs: 8PCIe x16 IPASS ports • PCI fan out options: x16 to 1 slot, x16 to 2 slot,

x16 to 3 slot, x16 to 4 slot • GPUs supported: NVIDIA M2050; M2070

• Thermals: high-efficiency 92mm fans; N + 1 fan redundancy

• Management: On-board BMC; IPMI 2.0; dedicated management port

• Power supplies: 4 x 1400W hot-plug, high efficiency PSUs; N+1 power redundancy

• Services vary by region: IT Consulting, Server and Storage Deployment, Rack Integration (US only), Support Services

Great for: HPC including universities, oil & gas, biomed research, design, simulation, mapping, visualization, rendering, and gaming

Data Center Solutions 35 Confidential

PowerEdge C5000 Series

Dedicated Hosting / Low Cost Servers

Customer Challenges

• Dedicated Servers Required (No Virtualization)

• Power-Constrained Racks (sub 3kW)

• Space-Constrained Data Center

• LAMP Workload

• Aggressive Price Point for End Customer

PowerEdge C Solution

• Single Socket AMD or Intel-Based Servers

• CPUs with TDP as low as 25W

• 8-12 Hot-Plug Servers in 3U

• IPMI-Based Management

PowerEdge C5000 Series Sled


Why PowerEdge C5000 Series?

High Compute Density • Up to 12 independent 1-socket

server nodes in a 3U chassis • Higher density than comparable

blade-based products

Shared Infrastructure • Shared power means more

efficient power utilization • Shared cooling for a lower cost

to cool

Highly Serviceable • Power supplies, interconnect,

and servers are all cold-aisle accessible

• Hot-swap server nodes for increased availability

SHARED INFRASTRUCTURE FOR MAXIMUM EFFICIENCY AND DENSITY

• 4x the density of traditional 1U servers • 60% more dense than HP blades • 30% less cost to cool than comparable

HP or IBM 1U servers • Shared infrastructure consumes less

floor space, power and cooling • 92% efficient hot-plug redundant

power supplies

Confidential 36


PowerEdge C5000 Advantage

Confidential 37

Cooling Mechanicals Power

1/6th less amount of fans

40% less power per node

Viking sled Comparable 1U

41W 71W

4x the density

12U 3U


Introducing the SM10000

38

PHP/Java

Linux-Apache

Web Server

MySQL

Application

Server/Internal

Storage

Load Balancing

TOR Switching

Hardware

Application

STACK

Management Hardware

Configuration

Flexibility

1st Generation,

All-in One,

Leading Edge

Full Rack Replacement

2 Terminal Servers

2 Rack Switches

64 SATA/SSD Disks

Basic Load Balancer

40 1 RU dual socket quad

core servers

The SeaMicro SM10000

The SeaMicro SM10000 Replaces An Entire Rack of Traditional Equipment

1 System

10 Rack Units

¼ The Power

¼ The Space

⅓ The Weight

A Server The Size of A Credit Card Only 3 components, Intel’s ATOM, SeaMicro ASIC + DRAM

SeaMicro: Proprietary and Confidential

SeaMicro

ASIC

Dual Core

Intel CPU +

Chipset

DRAM DRAM DRAM DRAM

3 inches

2 inches

The Highest Density X86 Server Ever Made 4 Dual Core Servers in 5 x 11 Inches


Intel Atom + Chipset

SeaMicro ASIC

The SM10000 Family: 512 Atom Cores An entire rack of functionality in 10 RU

256 Dual Core Sockets

512 x 1.6Ghz Intel x86 64 bit Cores

1 Terabyte DRAM (4GB per Socket)

0 - 64 SATA SSD/Hard Disks

1.28 Terabit fabric interconnect

Up to 64 x 1GbE and/or 16 x 10 GbE uplinks

“Fail in place” architecture

Hot swappable, fans, disk, power supplies,

compute, Ethernet, and storage cards

Runs off the shelf OS and applications

Power Consumption:

2.5 KW under typical workloads



Not just about the hardware…

Open Source Cloud Platform

Private/Public IaaS

Big Data Analytics

Scale-out structured data

Web Application Cloud Platform

Private PaaS

Hadoop – Open Source Data Management

Scale-out unstructured data

* *

Data

Cloud

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My Contact Info

David Meyer Cloud / Hyperscale Architect

DCS Americas 813-319-5470 (office)

813-716-1289 (cell) [email protected] Twitter: DavidatDellDCS

Blog: www.davidmeyer.org


Thank You Thank You

presentation dell - into the cloud with dell

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