PRESENTATION OF MY COMPANY:PRESENTATION OF MY COMPANY:

El Corte InglésEl Corte Inglés

By Alicia Jauquicoa & Javier PoutBy Alicia Jauquicoa & Javier Pout

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HISTORYHISTORYEl Corte Inglés (1935 - 1982)El Corte Inglés (1935 - 1982)

1935:1935: Ramón Areces purchases a Ramón Areces purchases a tailor's shoptailor's shop known as "El known as "El Corte Inglés" (''The English Cut''), popular shop in Madrid at that Corte Inglés" (''The English Cut''), popular shop in Madrid at that time.time.

1940:1940: Ramón Areces establishes Ramón Areces establishes the "El Corte Inglés" the "El Corte Inglés" companycompany, with his uncle César Rodriguez. , with his uncle César Rodriguez.

1969:1969: Foundation of " Foundation of "Viajes El Corte InglésViajes El Corte Inglés", a Travel ", a Travel Agency. Agency.

1979:1979: Foundation of " Foundation of "HipercorHipercor", a hypermarket.", a hypermarket.

1982:1982: Acquisition of " Acquisition of "Centro de SegurosCentro de Seguros", an insurance ", an insurance company, and setting up of "company, and setting up of "Grupo El Corte Inglés' Grupo El Corte Inglés' Insurance BrokerageInsurance Brokerage".".

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HISTORYHISTORYEl Corte Inglés (1986 - Today)El Corte Inglés (1986 - Today)

1986:1986: Foundation of " Foundation of "InvestrónicaInvestrónica", a company dedicated ", a company dedicated to the design, manufacture and sale of IT products. to the design, manufacture and sale of IT products.

1988:1988: Incorporation of " Incorporation of "Informática El Corte InglésInformática El Corte Inglés""

1998:1998: "El Corte Inglés" and the "Repsol" group set up a "El Corte Inglés" and the "Repsol" group set up a joint venture company called "joint venture company called "GespevesaGespevesa". ".

2000:2000: Launch of a new chain: " Launch of a new chain: "Supercor SupermarketsSupercor Supermarkets". ".

2002:2002: Foundation of " Foundation of "SferaSfera""

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CURRENT SITUATIONCURRENT SITUATIONGlobal DistributionGlobal Distribution

9th Floor:9th Floor: 8th Floor:8th Floor:

7th Floor:7th Floor: 6th Floor:6th Floor:

4 th Floor4 th Floor

5th Floor:5th Floor:

3th Floor 2 th Florr3th Floor 2 th Florr

1th Floor 1th Floor

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There is many "El Corte Ingles" in the country. All "El Corte Ingles" stores around the world are similar. For example, the shops of "El Corte Ingles" in Pamplona (placed in 9 Estella Street) are distributed on 8 floors: On the ground floor there are Handbags, Complements and Jewellery Departments that are the most visited. On the first floor you can find the Woman Department, which is less visited than others. The second floor is the zone of electronic. The third floor, young fashionable Department, very visited. The fourth floor is Men Department. The fifth floor is the Sport Department in which sport machines are sold. The sixth floor is Household Department. The seventh floor is "Viajes El Corte Inglés", a travel agency. Finally, on the eighth floor there is a hairdresser’s salon and in the basement of "El Corte Inglés" there is a supermarket ("Supercor") and many parking places. There are a lot shops in Pamplona that sell shoes, travel in mediamark , agencia el corte ingles?? and in "El Corte Inglés" you can find all kind of things.

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STRENGHTS

El Corte Ingles offered to costumers all kind of products

This type of company helps people for don,t spend a lot of any time.

The Corte Ingles always stays in the best places of the cities.

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WEAKNESESS

In the Corte Ingles dosen,t offered a personal treatment like a small shops

The Corte Ingles are very spensive that de other shops.

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THREATS

The people spend a litel money for the crisis and find shops cheap

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OPPORTUNITIES

The Corte Ingles is openned many hours .

It opened al 10:00 o,clock am and closes at 10:00 o, clock in the night.

There are a lot of Corte Ingles in the cities.

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their should hire more qualifed staff so that they have a better personal treatmenFor the customers go to buy in crisis times, the Corte Ingles should have low prices , special offering Personal chief should have more qualifed staff so that he should organise a better time table, holidays , salarys

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HIPERCOOR

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Corte Ingles

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INTO THE SHOPS

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Corte ingles in the City

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Customer card

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Director

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