ALCOHOL. CAFFINE.ALCOHOL & CAFFINE?

Presentation By:Carey Bell, Vicki Choy,

Tammie Hundley, Sean Ramirez,

and Mariah Ramirez

Energy Drink Poll

Energy Drink & Alcohol & American Youth

• The more alcohol ads young people see, the more they drink. Communities with more alcohol ads have higher levels of youth drinking. Each additional dollar alcohol companies spend on advertising raises the number of drinks youth consume by three percent. 1

•  Despite the alcohol industry's self-imposed regulation banning advertising in media whose youth audience is more than 30 percent, 25 alcohol brands spent millions

of dollars in 2004 on ads that violated this 30 percent cap. 2

500 new energy drink products introduced worldwide in 2006

Energy drink sales = $3.2 billion in the US & $7.8 billion worldwide

31 percent of 12- to 17-year-olds are regular consumers v. 22 percent of 25- to 34-year-olds

The Exploding popularity of Energy Drinks

Brand Confusion

Brand Confusion Which Contain Alcohol?

California State Standards…

…the backbone of oureducation

Standard 2: Analyzing Influences

2.1.A Evaluate strategies for managing the impact of internal and external influences on alcohol, tobacco, and

other drug use.

Lesson 1 - History

Prohibition – The Noble Experiment

11.5 Students analyze the major political, social, economic, technological, and cultural

developments of the 1920s.

• Students can form debate teams and debate on their stance on prohibition.

• One team will represent the Temperance Movement

• One team will represent the Gangsters• Students must cite alcohol

statistics in their debate

Alcohol Brands Cost Less

California State Standards…

…the backbone of oureducation

Alcohol, Tobacco, and Other DrugsStandard 1: Essential Concepts

1.2.A Explain the impact of alcohol, tobacco, and other drug

use on brain chemistry, brain function, and behavior.

Physiology – How alcohol affects the Nervous System

9.b. Students know how the nervous system mediates communication between different parts of the body and the body’s interactions with the environment.

Lesson 2 - Science

• Students can work in cooperative learning groups in order to make a academic poster on how alcohol can affect the body.

• Groups can be assigned different senses such as sight, hearing, touch, etc.

• Groups could also be assigned different body parts such as heart, brain, liver, kidneys, etc.

• Research based• Class presentations

• Students are 3 times more likely to become Binge Drinkers are those that mix alcohol that drink energy drinks mixedwith Alcohol (based on breath alcohol levels) than drinkers who do not report mixing alcohol with energy drinks. 1

• Students whom consume alcohol with energy drinks are 2 times as likely to be taken advantage of sexually, to report taking advantage of someone else sexually, and to report riding with a driver who was under the influence of alcohol.2

Scary Thoughts

California State Standards…

…the backbone of oureducation

Alcohol, Tobacco, and Other DrugsStandard 1: Essential Concepts

1.9.A Explain the impact of alcohol and other drug use on vehicle crashes, injuries, violence, and

risky sexual behavior.

Writing Applications – Caffeine2.4 Write persuasive compositions:

a. Structure ideas and arguments in a sustained and logical fashion.c. Clarify and defend positions with precise and relevant evidence,

including facts, expert opinions, quotations, and expressions of commonly accepted beliefs and logical reasoning.

Lesson 3 – Language Arts

• Students can choose to take a stance for or against caffeine consumption

• Students will conduct research on their topic.

• Students will participate in the writing process.

How do “Energy Drinks” affect learning.

-Stimulating properties in energy drinks can increase heart rate and blood pressure,

-Cause dehydration and insomnia.-Feelings of being Indestructible

Teenagers are less developed than adults. Misperception that ED’s reverse

impairments. Indestructible (Again) Addiction Driving Are you sleepy

SHOW ME THE $$$$

Energy Drinks Mixed with Alcohol

Students with Adderall ◦ Students take a mix of Adderall and Energy drinks can

improve focus while maintaining wakefulness. The mix allows the student to stay focused on their studies longer. The long term affect is yet unknown. This area of concern is still very young within the scientific community of study. Time will tell.

Learning and Energy Drinks ◦ As a mild stimulant, caffeine arouses cognitive thinking

skills by speeding up the heart rate, improving breathing, and increasing blood flow. Since the brain is more active and you are less apt to feel fatigued after consuming caffeine, such alertness creates the ability to remember better and with sharper accuracy.

Energy Drinks….no verdict

Local Resources

Rehab Center

Whiteside Manor

Caffeinated Alcoholic Beverage F.A.Q. Sheet

Local Resources

Work Sited1. http://www.marininstitute.org/alcohol_industry/

marketing_to_youth.htm 2. Snyder, Leslie B., et al. (2006) “Effects of Alcohol Advertising

Exposure on Drinking Among Youth.” Archives of Pediatrics and Adolescent Medicine 160(1), 18-24.

3. 6. Center on Alcohol Marketing and Youth. “Striking a Balance: Protecting Youth from Overexposure to Alcohol Ads and Allowing Alcohol Companies to Reach the Adult Market.” (2005) http://camy.org/research/striking/striking.pdf

4. Thombs DL, O’Mara RJ, Tsukamoto M, Rossheim Me, Weiler RM, Merves ML, Goldberger BA. Event-level analyses of energy drink consumption and alcohol intoxication in bar patrons. Addictive Behaviors 2010;35;325-330.

5. O’Brien MC, McCoy TP, Rhode SD, Wagoner A, Wolfson M. Caffeinated cocktails; energy drink consumption, high-risk drinking, and alcohol-related consequences among college students. Acad Emerg Med 2008;15(5):453-460

6. The Effects of Caffeine on Memory and Learning | eHow.com http://www.ehow.com/list_6179164_effects-caffeine-memory-learning.html#ixzz14Y5u7Jmv

7. The Effects of Caffeine on Memory and Learning | eHow.com http://www.ehow.com/list_6179164_effects-caffeine-memory-learning.html#ixzz14Y5u7Jmv

CAFFINATE? INBRIATED? BOTH?