presentation by anniek mauser unilever
DESCRIPTION
TRANSCRIPT
![Page 1: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/1.jpg)
ANNIEK MAUSER SUSTAINABILITY DIRECTOR UNILEVER BENELUX JUNE 16, 2014
![Page 2: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/2.jpg)
UNILEVER IS A GLOBAL COMPANY
![Page 3: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/3.jpg)
Our brands are used 2 billion times
a day in over 190 countries OUR BRANDS ARE USED 2 BILLION TIMES A DAY IN OVER 190 COUNTRIES
![Page 4: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/4.jpg)
![Page 5: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/5.jpg)
OUR FOUNDERS WERE BUSINESS MEN WITH A SOCIAL CONSCIENCE
![Page 6: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/6.jpg)
THE WORLD FACES TREMENDOUS CHALLENGES
![Page 7: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/7.jpg)
We’ve only one planet, not three WE ONLY HAVE ONE EARTH, NOT THREE
![Page 8: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/8.jpg)
![Page 9: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/9.jpg)
CO2 FROM ENERGY WATER USE TOTAL WASTE
GLOBAL CHALLENGES, BUSINESS SOLUTIONS
![Page 10: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/10.jpg)
SUMMARY OF OUR KEY TARGETS
![Page 11: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/11.jpg)
3 BIG GOALS BY 2020
![Page 12: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/12.jpg)
THREE KEY FEATURES
All brands
All countries
Life cycle
impacts
Not only
environmental
focus
![Page 13: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/13.jpg)
THE BUSINESS CASE FOR SUSTAINABILITY IS COMPELLING
![Page 14: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/14.jpg)
![Page 15: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/15.jpg)
![Page 16: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/16.jpg)
DRIVING SUSTAINABLE GROWTH
![Page 17: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/17.jpg)
2013 HEALTH & HYGIENE PROGRESS
52 M
135 M
224 M
303 M
2010 2011 2013 2012
MILLIONS PEOPLE REACHED
![Page 18: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/18.jpg)
2013 NUTRITION PROGRESS
![Page 19: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/19.jpg)
2013 SUSTAINABLE SOURCING PROGRESS
% UNILEVER’S AGRICULTURAL RAW
MATERIALS SUSTAINABLY SOURCED
14%
24%
36%
48%
2010 2011 2013 2012
![Page 20: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/20.jpg)
2013 ENHANCING LIVELIHOODS PROGRESS
![Page 21: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/21.jpg)
ZERO ZERO ZERO ZERO ZERO ZERO ZERO ZE
WASTE CO2 FROM ENERGY WATER
ECO-EFFICIENCY PROGRESS 2008-2013
![Page 22: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/22.jpg)
+ + + + +
RAW MATERIALS
MANU-FACTURE
TRANS-PORT
RETAIL CONSUMER DISPOSAL
23% 2% 3% 3% 1%
VALUE CHAIN ENVIRONMENTAL FOOTPRINT 2010-2013
![Page 23: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/23.jpg)
![Page 24: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/24.jpg)
HELPING TO ELIMINATE DEFORESTATION
![Page 25: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/25.jpg)
AT A COMPANY LEVEL
AT AN INDUSTRY LEVEL
AT A MULTI-SECTORAL
LEVEL
TROPICAL FOREST ALLIANCE
WHAT WE ARE DOING
![Page 26: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/26.jpg)
CHAMPIONING SUSTAINABLE AGRICULTURE
![Page 27: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/27.jpg)
AT A COMPANY LEVEL AT AN INDUSTRY LEVEL
WHAT WE ARE DOING
![Page 28: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/28.jpg)
IMPROVING WATER, SANITATION AND HYGIENE
![Page 29: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/29.jpg)
WHAT WE ARE DOING
![Page 30: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/30.jpg)
![Page 31: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/31.jpg)
ENHANCING LIVELIHOODS
IMPROVING HEALTH AND WELL-BEING
REDUCING ENVIRONMENTAL IMPACTS
HEALTH AND HYGIENE
NUTRITION GREENHOUSE GASES
WATER WASTE SUSTAINABLE SOURCING
FAIRNESS IN THE WORKPLACE
OPPORTUNITIES FOR WOMEN
INCLUSIVE BUSINESS
THE PROGRAMME
ENHANCING LIVELIHOODS
FAIRNESS IN THE WORKPLACE
OPPORTUNITIES FOR WOMEN
INCLUSIVE BUSINESS
![Page 32: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/32.jpg)
![Page 33: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/33.jpg)
![Page 34: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/34.jpg)
![Page 35: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/35.jpg)
![Page 36: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/36.jpg)
![Page 37: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/37.jpg)
>
![Page 38: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/38.jpg)
![Page 39: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/39.jpg)
![Page 40: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/40.jpg)
![Page 41: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/41.jpg)
![Page 42: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/42.jpg)
>
![Page 43: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/43.jpg)
![Page 44: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/44.jpg)
![Page 45: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/45.jpg)
![Page 46: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/46.jpg)
UNILEVERS 5 LEVERS OF CHANGE
![Page 47: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/47.jpg)
EXTERNAL BEHAVIOUR CHANGE
WATERSPAARDERS CASE
![Page 48: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/48.jpg)
SUSTAINABLE INNOVATIONS NOT SUFFICIENT
![Page 49: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/49.jpg)
PRODUCT INNOVATION NOT SUFFICIENT
Need for real
behaviour change
To support
consumers Choice for more
sustainable product
![Page 50: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/50.jpg)
OBJECTIVE WATERSPAARDERS
Everyone in NL to shower 3 min. shorter: average 5 instead of 8 min.
![Page 51: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/51.jpg)
IF EVERYBODY IN NL WOULD SHOWER 3 MIN. SHORTER PER DAY:
![Page 52: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/52.jpg)
ORGANISATIONS PROVIDE CHILDREN - VIA ONLINE PLATFORM AND SCHOOL PROGRAMME- THE TOOLS TO START THE DIALOGUE AT HOME
![Page 53: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/53.jpg)
RESULTS SO FAR
• 260 schools • 15,000 children • 60,000 people reached at
‘place delict’ • 150,000 people actively
reached via the campaign • Large media reach: > 2,5
million media impressions • Start the movement: 1 0
partners, discussions with others
• WS actively embraced by SER, Ministry I&M, Motivaction
![Page 55: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/55.jpg)
![Page 56: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/56.jpg)
INTERNAL BEHAVIOUR CHANGE
USLP IN ACTION CASE
![Page 57: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/57.jpg)
• E-learing & sharing tool • 6 challenges (sparks, action and
sharing) • Focus on work-life balance
(smarter emailing), food waste, smarter greener office, energy reduction at home, agile working
• Pilot : MSO deBrug (800 employees)
![Page 58: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/58.jpg)
EXAMPLE CHALLENGES
Colleagues co-created their own behaviour
interventions to reduce paper use and
improve waste separation with Five Levers
for Change tool.
Colleagues co-created an email code and
shared practical experiences in emailing
more effectively.
Colleagues targeted their washing
and laundry habits with simple self-
management tool.
Colleagues performed a quickscan to
measure their personal food waste and
shared ideas how to contribute in their
daily jobs to halve Unilever obsoletes
![Page 59: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/59.jpg)
ECHT KLASSE INITIATIEF! EINDELIJK
WORDT HET ECHT CONCREET
GEMAAKT EN MERK JE DAT USLP ECHT
VOOR IEDERE WERKNEMER GELDT.
IK HEB NOG NOOIT EEN ACTIE BIJ UNILEVER
MEEGEMAAKT WAAR IK ZELF, MAAR OOK HONDERDEN
ANDEREN, ZO ACTIEF AAN MEEGEWERKT HEBBEN.
ECHT EEN SUPERLEUKE ACTIE!
EXAMPLE OF SHARES CHALLENGE 6: WHAT IS YOUR NEXT USLP ACTION?
![Page 60: Presentation by Anniek Mauser Unilever](https://reader033.vdocuments.mx/reader033/viewer/2022050815/548246aa5906b5d8048b467c/html5/thumbnails/60.jpg)
5 LEVERS FOR CHANGE
+
• Gevoel goed geinformeerd te zijn
• Gepercipieerde stem in de organisatie
• Team spirit
Dialoog tussen collega’s
• Online en offline
• Binnen en tussenteams
Change
• Kennis, houding en gedrag
• Bereidheid te vernaderen
Employee engagement
Verzuim
Verloop
Productiviteit
Behoud
Cultuur (reinforcement /
change)
Working smarter, more effective and
sustainable
Innovatie
+ +
+
+
+
+